Social Listening: Get to the Conversations That Matter
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Transcript of Social Listening: Get to the Conversations That Matter
Empowered customers are disrupting every industry; competitive
barriers like manufacturing strength, distribution power, and
information mastery no longer create competitive advantage.
In this age of the consumer, the only sustainable competitive
advantage is knowledge of and engagement with consumers. The
successful companies will be customer-obsessed.
Sustainable Competitive Advantage
“Competitive Strategy In The Age Of The Customer” By David M. Cooperstein with Josh Bernoff, Alexandra Hayes, Elizabeth Ryckewaert
Turning a Near PR Nightmare…
Graphic OverloadOur competitors’ graphics look enticing, but garnering
actionable, unifying themes from graphs is nearly impossible.
Our Conversation Dashboard
Why Start With the Conversations that Matter?
1. Save time & money
2. Craft better marketing messages
3. Reach influencers faster
4. Understand what's behind business trends
5. Measure product & campaign stickiness