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Discover Insights

Challenge Objective Solution Tactics Findings Insights Results

Social Listening for Market Research

Difficulty in allocating marketing resources without knowing what’s happening in the social space.

Identify consumer insights:1. What visual styles appeal to millennials?

2. What engagement styles appeal to millennials?

3. What are the emerging content distribution types preferred by millennials?

Used research to develop Brand’s marketing

strategies & resource deployment.

Step 1: BRAND Compared & Analyzed all social conversations between Brand and various competitors.

Step 2: IDENTIFY CONTENT THAT FOSTERS ENGAGEMENTTracked several casual topics in Singapore related to Food, Shopping and Entertainment.

Step 3:VISUAL STYLES Visual styles that Singaporeans prefer to engage with.

Different content focus on various social media

channels.

Insights 1: Students discussed

future salaries -comparing the university

and the program they applied to on forums.

Insights 2: Facebook dominated the

discussion platform as the most popular

channel to distribute, share and engage conversation or

experiences.

• Have clear vision on the objective of each social media page.

• Producing valuable content that relates back to students’ lifestyle.

• Frequently engage and acknowledge feedback on social media space.