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Social listening creates organizational opportunities
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Transcript of Social listening creates organizational opportunities
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Social Listening Creates Organizational Opportunities
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Barbara Weaver Deputy Director CyberInfrastructure Technology Integration Clemson University @Clemson_Listens @BarbaraWeaverCU
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Clemson University, South Carolina
• Founded in 1889 • Blue Ridge foothills, lakes, forests • Dedicated to research, teaching and service
• Undergraduate students—16,562 • Graduate students—4,206 • Ranked 21st best national public university by U.S. News & World Report
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Marc Benioff Chairman & CEO
Learning to Listen at Clemson University
First Last Name Title
Foundation Pres – PowerPoint Template – 16x9 FY14.pptx
February 23, 2012 – The ribbon cutting to open the SMLC in Sirrine Hall: Allison Dew (Dell), Jim Bottum (CU CIO), Ed Sullivan (Radian6), Jim Barker (President, CU)
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First Year Results
• Creative Inquiry in management, psychology, comm studies
• Courses in management, English, comm studies
• Presentations for about 20 internal and 40 external audiences-such as Cessna
• 2012 Innovation in Education Award
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Enough Demand for a Second Location
September 6, 2013– The digital ribbon cutting to open the SMLC in Daniel Hall
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Year Two Results
• Social Analytics Institute – Jason Thatcher
• Several Federally-funded grants • Three busy undergraduate interns
• Project deliverables for clients • Training and overviews
• More Creative Inquiry and classes • Partners: Colleges of BBS and AAH, Dept of Parks, Recreation and Tourism Management Creative Inquiry
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Kyle Osler Senior in Marketing SMLC Intern Clemson University @Clemson_Listens
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Intern Success Stories
• Jordan Dowd – Cessna permanent position (Wichita, KS) • Wallace Mack – Ogilvy summer internship in (NYC, NY) • Kyle Osler – Michelin summer internship North America
Headquarters (Greenville, SC)
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Example Student Projects
• KEMET • Sophomore Elizabeth Whittaker (cyber bullying)
• World Bank, National Parks Service, & PRTM – Biodiversity, Tigers 4 Tigers, Open Parks Network, Cape Hatteras
• Matthew Cook, data analyst – Backstreets Pub and Grill
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Student Government and Admissions #ClemsonNeeds
#TigerTownBound
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@PRETTYGOODREAD @DYNAMYK
THE DIGITAL HANDOFF OPTIMIZING THE STUDENT LIFE CYCLE ONLINE
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ABOUT US
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THIS IS RYERSON
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HERE’S THE THING
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Ryerson
Student Life
Orienta2on
Admissions
Alumni Rela2ons
Academic Programs
A FRAGMENTED EXPERIENCE
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WHOAH “CONGRATS”
“WELCOME”
“SIGN UP”
“ATTEND”
“JOIN US”
PARALYSIS
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WHAT WE DID
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CURRENT STUDENTS
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STEERING COMMITTEE
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STEERING COMMITTEE
ADMISSIONS
STUDENT LIFE
ORIENTATION
RYERSON
ALUMNI RELATIONS
ACADEMIC PROGRAMS
IMPROVED COLLABORATION
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THE PERFECT DASHBOARD
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THE DIGITAL HANDOFF TEAM
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RESULTS
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RECRUITING NEW MEMBERS
ADMISSIONS ORIENTATION ALUMNI STUDENT LIFE
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MEASURE EVERYTHING
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TAKE AWAYS
● CONTINUED USE OF SOCIAL MEDIA AS MEANS TO RECRUITMENT
● THANKS TO CAMPAIGNS, SUCCESSFULLY BUILT FAN BASE AND CREATED SENSE OF COMMUNITY
● RECOGNIZED NEED TO KEEP THEM ENGAGED AS THEY MOVE THROUGH CYCLE TO BECOME CURRENT STUDENTS
● CONGRATS VIDEO
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TAKE AWAYS
● CONTINUED USE OF SOCIAL MEDIA AS MEANS TO RECRUITMENT
● THANKS TO CAMPAIGNS, SUCCESSFULLY BUILT FAN BASE AND CREATED SENSE OF COMMUNITY
● RECOGNIZED NEED TO KEEP THEM ENGAGED AS THEY MOVE THROUGH CYCLE TO BECOME CURRENT STUDENTS
● CONGRATS VIDEO
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@PRETTYGOODREAD @DYNAMYK
QUESTIONS? THANKS!
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