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    The Modern Person:

    George Herbert Meadand Georg Simmel

    he topics of each of the previous chapters are central to the modern project.

    V-le've talked about social structures and complex social systems, religion

    and the state, capitalism and bureaucracy, culture and social integration,

    and so on. All of these are fairly large (macro level institutional issues that helpdefine modernity as a historical period. !n this chapter "e're bringing our analysis

    do"n to the micro level and the person. !n a significant "ay this chapter is about

    you. #o"ever, it is vital for you to see that the topic of this chapter is just as central

    to the project of modernity as those institutional forces.

    $odernity "as founded on a specific kind of person. %rior to the social and philo

    sophical changes leading up to modernity, a person "asn't seen as an individual in the

    "ay "e mean the term today. &o help you see this, let me explain a little bit about ho"

    the modern person came about. ne of the major forces in pushing modernity for

    "ard "as the %rotestant eformation) it had broad based effects beyond its religious

    implications. *or example, in +hapter "e sa" ho" uther's notion of the calling

    provided a cultural base for the "ork ethic of early capitalism. &he %rotestant

    eformation also helped reconceptualie the person. !n traditional +atholicism a person had a relationship "ith /od based on his or her beingpart of the Catholic Church.

    0alvation "asn't seen individually, but, rather, collectively-a person "ent to heaven

    because he or she "as part of the +hurch, part of the 1ride of +hrist.

    And membership in the +hurch "as obtained through the sacraments, such as

    baptism (generally at birth and the #oly 2ucharist. *urther, people didn't have a

    direct, individual relation or experience "ith /od) a person's connection "ith /od

    "as continually mediated by priests, saints, the Virgin $ary, and various other

    intermediaries-people "eren't even deemed capable of reading the 1ible on their

    o"n. &his type of person "as also in the political realm3 0ubjects of the monarchy

    "ere to be guided and cared for. &he important thing ! "ant you to see here is that

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    2 MODERNITYAND THE SOCIOLOGICAL RESPONSE

    none of this implied a person individually capable of making important decisions

    and guiding his or her life. !n fact, it implies just the opposite. 1ut "ith the adventof %rotestantism, the person "as singled out, made to stand before /od on his or

    her o"n confession of faith. &his is "hy people converting from +atholicism "ould

    be rebaptied3 1eing baptied as an infant did not involve personal choice. As ! said,

    %rotestantism is just one force in the redefinition of the person, but it gives us a

    sense of ho" people "ere vie"ed prior to modernity.

    &he 2nlightenment and modernity brought "ith it a ne" kind ofperson, 4as a fully

    centered, unified individual, endo"ed "ith the capacities of reason, consciousness, and

    action4 (#all, 5667, p. 869. 1oth science and citienship are based on this idea of a

    ne" kind of person-the supreme individual "ith the po"er to use his or her o"n

    mind to determine truth and to use reason to discover the "orld as it exists and make

    rational decisions. &his belief gave the 2nlightenment its other name3 the Age of

    eason. &his ne" idea, this reasoning person, obviously formed thebasis of scientific

    in:uiry) more importantly, for our purposes, it also formed the basis for the social

    project. ;emocracy is not only possible because of belief in the rational individual)

    this ne" person also necessitates democracy. &he only "ay of governing a group of

    individuals, each of "hom is capable of rational in:uiry and reasonable action, is

    through their consent.

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    TH!"#ST$S %#GST

    &rie' &iograh

    George Her*ert Mead +as *orn on ,e*r"ar -.# /012# in So"th Had%e# Massach"setts3 Mead

    *egan his co%%ege ed"cation at O*er%in Co%%ege +hen he +as /1 ears o%d and grad"ated

    in

    /0023 A&ter short stints as a schoo% teacher and s"r(eor# Mead did his grad"ate st"dies in

    phi%osoph at Har(ard3 In /042# 5ohn De+e as$ed Mead to 6oin hi to &or the

    Departent o& Phi%osoph at the 7ni(ersit o& Chicago# the site o& the &irst departent o&

    socio%og in the 7nited States3 Mead's a6or in&%"ence on socio%ogists cae thro"gh his

    grad"ate co"rse in socia% pscho%og# +hich he started teaching in /4883 Aong his st"dents

    +as Her*ert 9%"er :Chapter //;3 Those %ect"res &ored the *asis &or Mead's ost &ao"s

    +or$# Mind, Self, and Society, p"*%ished posth"o"s% * his st"dents3 Mead died on Apri%

    -1# /42/3

    *entral So+iologi+al ,estions

    Societ as +e $no+ it cae to e"estion is the iss"e o& separation! The +atching perspecti(e o& an

    indi(id"a% is separate &ro the actions o& the se%&3 Mead +ants to e"isition and ro%e ta$ing3 Ro%e ta$ing

    progresses thro"gh three stages as the indi(id"a% de(e%ops a se%& that is increasing%

    separated &ro his or her o+n actions3

    .e) *on+ets

    pragatis# eergence# action# eaning# nat"ra% signs and signi&icant gest"res# socia%

    o*6ects# eergence# ro%e)ta$ing# perspecti(e# se% ind# p%a stage# gae stage#

    genera%iBed other stage# I and the Me# interaction# societ

    *on+ets and Theor): Trth/ Meaning/ and 0+tion

    &here "ere many influences on $ead's thinking. !n fact, his "ork is an early

    example of theoretical synthesis, bringing together several different strands ofthought to create something ne" (for $ead's influences, see $orris, 567=. 1ut for

    our purposes, "e "ill concentrate on $ead's debt to the philosophy ofpragmatism.

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    %ragmatism is the only indigenous and distinctively American form of philoso

    phy, and its birth is linked to the American +ivil >5. &he +ivil

    years to culturally recover and find a

    "ay of thinking and seeing the "orld that it could embrace. &hat philosophy "as

    pragmatism.

    Pragmati+ Trth

    %ragmatism rejects the notion that there are any fundamental truths and instead

    proposes that truth is relative to time, place, and purpose. !n other "ords, the

    4truth4of any idea or moral is not found in "hat people believe or in any ultimate

    reality. &ruth can only be found in the actions of people) specifically, people find

    ideas to be true if they result in practical benefits. %ragmatism is thus 4an idea about

    ideas4 and a "ay of relativiing ideology ($enand, =>>5, p. xi, but this relativiing

    doesn't result in relativism. %ragmatism is based on common sense and the belief

    that the search for 4truth and kno"ledge shifts to the social and communal cir

    cumstances under "hich persons can communicate and cooperate in the process of

    ac:uiring kno"ledge4 (

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    an object cannot be unconditionally kno"n) it is negotiated in interaction. &hemeaning pragmatically emerges.

    Hman 0+tion

    Humans act-they don't react. As $ead characteries it, the distinctly human

    act contains four distinct elements3 impulse, perception, manipulation, and con

    sumption. *or most animals, the route from impulse to behavior is rather direct

    they react to a stimulus using instincts or behavioristically imprinted patterns. 1ut

    for humans, it is a circuitous route. &he philosopher 2rnst +assirer (56 puts it

    this "ay3 4$an has ... discovered a ne" method of adapting himself to his envi

    ronment. 1et"een the receptor system and the effector systems, "hich are found

    in all animal species, "e find in man a third link "hich "e may describe as thesymbolic system4) this system is 4the "ay to civiliation4 (pp. =, =7.

    After "e feel the initial impulse to act, "e perceive our environment. &his per

    ception entails the recognition of the pertinent symbolic elements-other

    people, absent reference groups ("hat $ead calls generalied others, and so

    on-as "ell as alternatives to satisfying the impulse. After "e symbolically take

    in our environment, "e manipulate the different elements in our imagination.

    &his is the all-important pause before action) this is where society becomes possi

    ble. &his manipulation takes place in the mind and considers the possible rami

    fications of using different behaviors to satisfy the impulse.

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    salivate at the sound of her treat box being opened or the tone of my voice "hen

    ! ask, 4

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    *hater 6 C The Modern Person! Mead and Sie% 7

    of things "e can do "ith it. %icture a "ooden object "ith four legs, a seat, and a slat

    ted back. !f ! sit do"n on this object, then the meaning of it is 4chair.4 n the other

    hand, if ! take that same object and break it into small pieces and use it to start a

    fire, it's no longer a chair-it's fire"ood. 0o the meaning of an object is defined in

    terms of its uses, or legitimated lines ofbehavior.

    1ecause the meaning-legitimated actions-and objective availability (they

    are objects because "e can point them out as foci for interaction of symbols

    are produced in social interactions, they are social objects. Any idea or thing

    can be a social object. A piece of string can be a social object, as can the self or

    the idea of e:uality. &here is nothing about the thing itself that makes it a social

    object) an entity becomes an object to us through our interactions around it.

    &hrough interaction, "e call attention to it, name it, and attach legitimate lines

    of behavior to it.*or example, because of certain kinds of interactions, a +oke bottle here in the

    ?nited 0tates is a specific kind of social object. 1ut to Di, a bushman from the

    Ealahari ;esert (in the film The ods !ust "e Cra#y$, the +oke bottle becomes

    something utterly different as a result of his interactions around it. *or Di, the +oke

    bottle dropped from the sky-an obvious gift from the gods. 1ut "hen he brought

    it to his village, this playful gift from the gods became a curse, because there "as

    only one and everybody "anted it. It became a scarce resource that brought con

    flict. 2ventually, Di had to go on a religious :uest because of this gift from the gods

    (to us, a +okebottle.

    S)mboli+ InteractionBotice in this illustration that the meaning of the +oke bottle changed as different

    kinds of interactions took place. !n this sense, meaning is emergent and arises out of

    interaction. As $ead (56C says, 4the logical structure of meaning ... is to be found

    in the threefold relationship of gesture to adjustive response and to the resultant of

    the given social act4 (p. F>. !nteraction is defined as the ongoing negotiation and

    melding together of individual actions and meanings through three distinct steps.

    *irst, there is an initial cue given.Botice that the cue itself doesn't carry any specific

    meaning. -et's say you see a friend crying in the halls at school.

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    sa" him out "ith another "oman last *riday night. At this point, the social

    object-marriage-"hich "as a cue that caused her to cry in happiness, hasbecome an object of anger. 0o the meaning that emerges is no" betrayal and anger.

    0he then takes that meaning and interacts "ith her fiance. !n that interaction, she

    presents a cue (maybe she's crying again, but it has a different meaning, and he

    responds, and she responds to his response, and so on. $aybe she finds out that you

    misread the cues that *riday night and the 4other "oman4 "as just a friend. 0o she

    comes back to you and presents a cue, ad infinitum. Eeep this idea of emergent

    meaning in mind as "e see "hat $ead says about the self (it, too, emerges.

    *on+ets and Theor): Ma1ing 2orsel'

    #ave you ever "atched someone doing something@ f course you have. $aybe you"atched a "orker planting a tree on campus, or maybe you "atched a band play

    last *riday night. And "hile you "atched, you understood people and their behav

    iors in terms of the identity they claimed and the roles they played. !n short, "hen

    you "atch someone, you understand the person as a social object. After "atching

    someone, have you ever called someone else's attention to that actor@ f course

    you have, and it's easy to do. All you have to say is something like, 4

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    of the intervie"er in order to see ho" he or she "ill vie" you-you then dress oract in the 4appropriate4 manner. 1ut role-taking is distinct from impression man

    agement, and it is the major mechanism through "hich "e are able to form a per

    spective outside of ourselves.

    A perspecti%e is al"ays a meaning-creating position.

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    #e had an impulse to hit the other man, perhaps because he "as jealous. 1ut he

    didn't.

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    *hater 6 C The Modern Person! Mead and Sier 11

    child is playing $ommy or ;addy "ith a teddy bear, "ho is the bear@ &he childherself. 0he is seeing herself from the point of vie" of the parent, literally. &his is

    the genesis of the self perspective3 being able to get outside of the self so that "e

    can "atch the self as if on stage. As the child acts to"ard herself as others act, the

    child begins to understand self as a set of organied responses and becomes a

    social object to herself.

    &he next stage in the development of self is the game stage. ;uring this stage,

    the child can take the perspective of several others and can take into account the

    rules (sets of responses that different attitudes bring out of society. 1ut the role

    taking at this stage is still not very abstract. !n the play stage, the child could only

    take the perspective of a single significant other) in the game stage, the child can

    take on the role of several others, but they all remain individuals. $ead's example

    is that of a baseball game. &he batter can role-take "ith each individual player in

    the field and determine ho" to bat based on their behaviors. &he batter is also

    a"are of all the rules of the game. +hildren at this stage can role-take "ith several

    people and are very concerned "ith social rules. 1ut they still don't have a fully

    formed self. &hat doesn't happen until they can take the perspective of the general

    ied other3 ?It is this generalied other in his experience "hich provides him "ith a

    self4 ($ead, 56=8, p. =76.

    &he generalied other refers to sets of attitudes that an individual may take

    to"ard himself or herself-it is the general attitude or perspective of a community.

    &he generalied other allo"s the individual to have a less segmented self as theper

    spectives of many others are generalied into a single vie". !t is through the gener

    alied other that the community exercises control over the conduct of its individualmembers.

    ?p until this point, the child has only been able to role-take "ith specific others.

    As the individual progresses in the ability to use abstract language and concepts, he

    or she is also able to think about general or abstract others. 0o, for example, a

    "oman may look in the mirror and judge the reflection by the general image that

    has been given to her by the media about ho" a "oman should look.

    Another insightful example of ho" the generalied other "orks is given to us by

    /eorge r"ell in his account of 40hooting an 2lephant.4 r"ell "as at the time a

    police officer in 1urma. #e "as at odds "ith the job and felt that imperialism "as an

    evil thing. At the same time, the local populace despised him preciselybecause he rep

    resented imperialistic control) he tells tales of being tripped and ridiculed by people

    in the to"n. ne day an elephant "as reported stomping through a village. r"ell"as called to attend to it. n the "ay there, he obtained a rifle, only for scaring the

    animal or defending himself if need be.

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    he shot the elephant. As r"ell puts it, at that time and in that place, the "hite man4"ears a mask, and his face gro"s to fit it. ... A sahib has got to act like a sahib4

    (pp. 58=-58C. Bot shooting "as impossible, for 4the cro"d "ould laugh at me.

    And my "hole life, every "hite man's life in the 2ast, "as one long struggle not to

    be laughed at4 (p. 58C.

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    *hater 6 C The Modern Person! Mead and Sie% 13

    and by necessity interactions re:uire more than one person. $ead thus postulates

    the existence of t"o interactive facets of the self3 the ! and the $e. &he $e is the

    self that results from the progressive stages of role-taking and is the perspective

    that "e assume to vie" and analye our o"n behaviors. &he 4!4 is that part of the

    self that is unsocialied and spontaneous3 4&he self is essentially a social process

    going on "ith these t"o distinguishable phases. I& it did not have these t"o phases,

    there could not be conscious responsibility and there "ould be nothing novel in

    experience4 ($ead, 56C, p. 59F.

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    T0.#3G TH P"SP*T#4-S2M&!5#* #T"0*T#!

    S*o%ic interaction DE/; is a priar perspecti(e in socio%og# and there are se(era% tpes o& E/3

    The one e"e o& Ta%cott Parsons' str"ct"ra% &"nctiona%is and +as ssteatiBed *

    Her*ert 9%"er3 9%"er /414; speci&ica%% ta$es on Parsons' notion o& the "nit act as ?the

    >"aint notion that socia% interaction is a process o& de(e%oping 'cop%ientar e"antitati(e data# *oth o& +hich a %ead to the pro*%e o& rei&ication that

    9%"er points o"t3 S*o%ic interactionis# then# as 9%"er concept"a%iBed it is an approach

    that points to the necessit o& interpretation and o(ing theor &ro the gro"nd "p :o&ten

    re&erred to as ?gro"nded theor?;3 More genera%% and historica%%# 9%"er's +or$ &o%%o+s thato& George Her*ert Mead and pragatis in ephasiBing the po%itica% responsi*i%it &or choices

    and the eergent propert o& deocratic ethics3

    In *rie 9%"er's schoo% o& s*o%ic interaction is a theoretica% perspecti(e in socio%og

    that ass"es that h"an *eings are &"ndaenta%% oriented to+ard eaning# that

    eaning is not a characteristic o& a +ord or o*6ect# and that eaning eerges &ro the

    interaction3 Centra% iss"es and >"estions &or s*o%ic interaction inc%"de the prod"ction

    and "se o& the se%& in interaction# ho+ eaning is achie(ed# and ho+ actions and

    interactions are +o(en together3

    =or$ de(e%oped &ro this perspecti(e has ta$en a (ariet o& paths# s"ch as Ho+ard 9ec$er's

    %a*e%ing theor# (utsiders' )tudies in the )ociology of *e%iance :/412;F Noran DenBin's

    c"%t"ra% st"dies# )ymbolic lnteractionism and Cultural )tudies' The+olitics ofnterpretation

    :/44-;F and R3 S3 Perin*anaaga's theor o& dia%ogic acts# The +resence of )elf :-888;3 An

    o"tstanding reso"rce containing priar +or$s is en P%"er's )ymbolic lnteractionism,(o%"es / and - /44/;3

    Another schoo% o& E/ that gained &orce in the /4.8s is o&ten ca%%ed the Io+a Schoo%# *este

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    *hater 6 3# The Modern Person! Mead and Sie% 15

    Georg Simmel (188-1918)

    Theorist's Digest

    Concepts and Theor! The Indi(id"a% in Societ

    Subecti!e and "becti!e #ultures

    Concepts and Theor! The Se%& in the Cit

    The $i!ision of %abor

    Money and Markets

    Social &et'orks( Rational )ersus "rganic #rou* Membershi*

    S"ar

    Ta$ing the Perspecti(e),ora% Socio%og

    immel is particularly significant for "hat he adds to $ead's theory of the self.

    As "e've seen, $ead's theory sees the self as a perspective that comes out of

    interactions, and he sees the meanings of symbols, social objects, and the self

    as emerging from negotiated interactions. !n general, 0immel "ould not take issue

    "ith $ead's analysis)but he does add a caveat. *or 0immel, cultural entities-such as

    social forms, symbols, and selves-can exist subjectively and under the influence ofpeople in interaction, just as $ead says. #o"ever, 0immel also entertains the possi

    bility that culture can exist objectively and independent of the person and interaction.

    !t's the influence of this objective culture on the person that interests 0immel.

    TH!"#ST$S %#GST

    &rie' &iograh

    Georg Sie% +as *orn in the heart o& 9er%in on March /# /00# the o"ngest o& se(en

    chi%dren3 His &ather +as a 5e+ish *"sinessan +ho had con(erted to Catho%icis *e&ore Georg

    +as *orn3 In /0.1# Sie% *egan his st"dies :histor# phi%osoph# pscho%og; at the 7ni(ersito& 9er%in# ta$ing soe o& the sae co"rses and pro&essors as Ma< =e*er +o"%d a &e+ ears

    %ater3 In /00# Sie% *ecae an "npaid %ect"rer at the 7ni(ersit o& 9er%in# +here he +as

    dependent "pon st"dent &ees3At 9er%in# he ta"ght phi%osoph and ethics# as +e%% as soe o&

    the &irst co"rses e(er o&&ered in socio%og3 In a%% pro*a*i%it# George Her*ert Mead +as one o&

    the &oreign st"dents in attendance3 Tho"gh Sie% +rote an socio%ogica% essas and

    artic%es# his ost iportant +or$ o& socio%og +as p"*%ished in /488#The Philoso*hy of Money

    A%% together# Sie% p"*%ished 2/ *oo$s and se(era% h"ndred essas and artic%es3 In /4/8# he#

    a%ong +ith Ma< =e*er and ,erdinand Tonnies# &o"nded the Geran Societ &or Socio%og3

    +#ontinued

    S

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    :Contin"ed;

    In /4/# Sie% +as o&&ered a &"%%)tie acadeic position at the 7ni(ersit o& Stras*o"rg3Ho+e(er# as =or%d =ar I *ro$e o"t# the schoo% *"i%dings +ere gi(en o(er to i%itar "ses and

    Sie% had %itt%e %ect"ring to do3 On Septe*er -0# /4/0# Sie% died o& %i(er cancer3

    Central Sociological Questions

    Man socio%ogists arg"e that peop%e are &ored thro"gh socia% interaction and e

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    *hater 6 C The Modern Person! Mead and Sie% 17

    perceptions of the "orld to form objects of experience. 0o, nature can only exist asthe object 4nature4 because scientists are observing the "orld through the apriori

    (existing before category of nature. !n other "ords, a scientist can see "eather as a

    natural phenomenon, produced through processes that "e can discover, only

    because she assumes beforehand (a priori that "eather does not exist as a result of

    the "him of a god.

    0immel "ants to discover the a priori conditions for society. &his "as a ne" "ay

    of trying to understand society, rather than using a mechanistic and organismic

    analogy. !n understanding society, ho"ever, 0immel "ants to maintain the integrity

    of the individual but at the same time recognie society as a true force.

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    Objective culture is made up of elements that become separated from the

    individual's or group's control and reified as separate objects. &hink about tie

    dye &-shirts, for example. Gou can no" go to any department store and buy such a

    shirt. Gou do not have to be a hippie to "ear it, nor are you necessarily identi

    fied as a hippie, nor do you necessarily feel the connection to the values and

    norms of the hippie culture. It exists as an object separate from the individuals

    "ho produced it in the first place. nce formed, objective culture can take on

    a life of its o"n and it can exert a coercive force over individuals. *or example,

    many of us gro"ing up in the ?nited 0tates believe in the ideology and morality

    of democracy, though in truth "e are far removed from its crucial issues, ideals,

    and practices.

    &he diagram in *igure 7.5 pictures the relationship bet"een subjective and

    objective culture.

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    culture increases, it becomes more and more difficult for individuals to embrace it

    as a "hole. !ndividuals come to experience culture sporadically and in fragments.

    #o" individuals respond to this tension bet"een subjective experience and culture

    is of utmost concern to 0immel.

    0immel identifies three general variables of objective culture. As any of these

    variables increases, culture becomes more objective and less subjectively available

    to the individual. *irst, culture can vary in its absolute si#e. &he pure bulk of cul

    tural material can increase or decrease. !n modernity, the amount of objective

    culture increases continuously. *or example, in the year =>>>, the "orld produced

    approximately 5,=>> terabytes of scanned printed material. A terabyte contains

    over 1 trillion bytes. !f "e "ere to make a single book that contained just 5billion

    characters, it "ould be almost C= miles thick. A trillion is 5,>>> billion. It has been

    estimated that to count to 5 trillion "ould take over 56>,>>> years, if "e counted=9C78. &he human race created over 5,=>> trillion bytes of printed information

    in =>>>. &hat's not counting the !nternet. And that figure increases by =I to 5>I

    each year.

    +ulture can also vary by its di%ersity of components. et's take fashion, for

    example. Bot only are there simply more fashion items available (absolute sie,

    there are also more fashion types or styles available-there are fashions for hip

    hop, grunge, skater, hardcore, preppy, glam, raver, piercer, and so on, ad infinitum.

    *inally, culture can vary by its comple0ity. ;ifferent cultural elements can either be

    linked or unlinked. !f different elements become linked, then the overall complex

    ity of the objective culture increases. *or example, "hen this nation first started,

    there "Jere only a fe" different kinds of religions (a couple of different %rotestant

    denominations and +atholicism. ;ue to various social factors, the objective cul

    ture of religion has increased in its sie and diversity, resulting in any number of

    different kinds of religion in America today. &he culture of religion has also

    become more complex, especially in the last fe" years. &oday "e find people "ho

    are joining together in "hat "as previously thought to be antithetical forms of

    religion. 0o, for example, "e can find +hristian-%agans in Borth +arolina. As these

    different forms become linked together, the religious culture becomes increasingly

    more complex.

    *or 0immel, cultural forms are necessary to achieve goals in a social setting.

    #o"ever, if these forms become detached from the lived life of the individual, they

    present a potential problem for the subjective experience of that individual. !n an

    ideal "orld, there is an intimate connection bet"een the personal experience of theindividual and the culture that he or she uses. #o"ever, as the gap bet"een the indi

    vidual and culture increases, and as culture becomes more objective, culture begins

    to attain an autonomy that is set against the creative forces of the individual.

    *on+ets and Theor): The Sel' in the *it

    !n the follo"ing sections "e "ill be exploring the ideas expressed as 42lements of

    $odernity4 in *igure 7.5. &hese are the specific characteristics of the modern age

    that tend to decrease subjective and increase objective cultures. 0immel's primary

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    concern in this shift is the effects it has on the individual's personal experience of

    the self. &here are three interrelated forces in modernity that tend to increase objective culture in all three of its areas-urbani.ation, the division of labor, and the use

    of money and markets. ?rbaniation appears to be the principal dynamic, as it

    increases the level of the division of labor and the extent that money and markets

    are used. It also changes one's "eb of affiliations from a dense, primary net"ork to

    a loose, secondary one. As is typical "ith 0immel, "e "ill find that he believes that

    social processes bring some conflicting effects. Additionally, as you'll see, 0immel's

    argument is complex, so read the next sections carefully by thin&ing through and

    &eeping trac& of the theoretical connections and effects. At the end of our discussion

    !'ll give you a model that captures 0immel's theory.

    0immel's (568> concern "ith objective culture is no"here clearer than in his

    short paper 4&he $etropolis and $ental ife43

    &he most profound reason ... "hy the metropolis conduces to the urge of

    the most individual personal existence ... appears to me to be the follo"ing3

    the development of modern culture is characteried by the preponderance of

    "hat one may call the 4objective spirit4 over the 4subjective spirit.4 (p. =5

    &he initial factor in back of this objective spirit is urbaniation-the process that

    moves people from country to city living. &his move "as a major factor in creat

    ing the modern era, and in that sense urbaniation is historically specific. 1ut it's

    extremely important for us to keep in mind that this process didn't stop at some

    point. &he dynamics that brought about urbaniation are ongoing) thus, contem

    porary societies still have varying degrees of urbaniation, "ith some areas being

    more or less urbanied. &hus the levels of the effects from urbaniation vary as

    "ell. ?rbaniation created three other factors3 increasing division of labor,

    expanding use of money and markets, and greater ratio of rational to organic

    group membership.

    The %i9ision o' labor

    #istorically, people generally moved from the country to the city because of

    industrialiation. As a result of the !ndustrial evolution, the economic base of

    society changed and "ith it the means through "hich people made a living. Aspop

    ulations became increasingly concentrated in one place, more efficient means of

    providing for the necessities of life and for organiing labor "ere needed. &hisincrease in the di%ision of labor happened so that products could be made more

    :uickly and the "orkforce could be more readily controlled. 0immel 1 568> argues

    that the division oflabor also increases because of "orker-entrepreneur innovation3

    4&he concentration of individuals and their struggle for customers compel the

    individual to specialie in a function from "hich he cannot be readily displaced by

    another4 (p. =>.

    &he division of labor demands an 4ever more one-sided accomplishment,4 and

    "e thus become specialied and concerned "ith smaller and smaller elements of

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    the production process. &his one-sidedness creates objective culture3 , p. ==.

    0immel claims that the consumption of products thus produced has a triviali

    ing effect. &his is basically the same issue "ith "hich $arx "as concerned3

    +ommodities produced in modern economies have little if any intrinsic meaning.

    1efore modernity most products "ere handmade, had very clear meanings to

    groups and individuals, and "ere usually embedded in socially reciprocal relations

    of gift giving, support, and lineage.

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    their objective and abstract "orth. 0o, ! understand the value of my guitar ampli

    fier in terms of the money it cost me and ho" difficult it "ould be to replace (interms of money. &he more money ! have, the less valuable my 0unn amplifier "ill

    be, because ! could afford a hand-"ired, bouti:ue amp. &hus, our connection to

    things becomes more tenuous and objective (rather than emotional due to the use

    of money.

    &hird, money also discourages intimate ties "ith people. %art of this is due to the

    universal nature of money. 1ecause of its all-inclusive character, money comes to

    stand in the place of almost everything, and this effect spreads.

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    *hater 6 ? The Modern Person! Mead and Sie% 23

    has entered a kind of contract. &he "orker agrees to "ork for the employer a givennumber of hours per "eek at a certain pay rate. &his agreement covers an extended

    period of time, "hich should only be terminated by a t"o-"eek notice or severance

    pay. &his relationship may cover a great deal of geographic space, as "hen the "ork

    place is located on the

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    &his factor has an effect on individual freedom of expression.

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    *hater 6 C The Modern Person! Mead and Sie% 161

    note about this freedom is that it is forced on the individual-in other "ords, thereare fe" organic connections. !n large cities, people usually do not have much family

    around and the personal connections tend to be rather tenuous. !n 0outhern

    +alifornia, for example, people move on average every five to seven years. $ost only

    kno" their neighbors by sight, and the majority of interactions are "ork related

    (and people change jobs about as often as they change houses.

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    more of the roles a person occupies clash "ith one another (such as "hen your

    friends "ant to go out on &hursday night but you have a test the next morning.

    &he greater the number of groups "ith "hich one affiliates, the greater is the

    number of divergent roles and the possibility of role conflict. #o"ever, the ten

    dency to keep groups spatially and temporally separate mitigates this potential. !n

    other "ords, modern groups tend not to have the same members and they tend to

    gather at different times and locations. 0o "e see the roles as separate and thus not

    in conflict.

    +omplex group structures also contribute to the blase attitude% an attitude of

    absolute boredom and lack of concern. 2very social group "e belong to demands

    emotional "ork or commitment, but "e only have limited emotional resources,

    and "e can only give so much and care so much. &here is, then, a kind of inverserelationship bet"een our capacity to emotionally invest in our groups and the

    number of different groups of "hich "e are members. As the number and diversity

    of social groups in our lives goes up, our ability to emotionally invest goes do"n.

    &his contributes to a blase attitude, but it also makes conflict among groups less

    likely because the members care less about the groups' goals and standards.

    &his blase attitude is also produced by all that "e have talked about so far, as

    "ell as overstimulation and rapid change. &he city itself provides for multiple

    stimuli. As "e "alk do"n the street, "e are faced "ith diverse people and cir

    cumstances that "e must take in and evaluate and react to. !n our pursuit of indi

    viduality, "e also increase the level of stimulation in our lives. As "e go from one

    group to another, from one concert or movie to another, from one mall to

    another, from one style of dress to another, or as "e simply "atch &V or listen tomusic, "e are bombarding ourselves "ith emotional and intellectual stimulation.

    !n the final analysis, all this stimulation proves to be too much for us and "e emo

    tionally "ithdra". *urther, this stimulation is in constant flux. Eno"ledge and

    culture are constantly changing. $odern kno"ledge constantly changes because

    of the basic assumptions in back of science (the modern "ay of kno"ing3

    0cientific kno"ledge is based on skepticism, testing, and the defining value of

    progress. &he general culture of modernity is affected by changes in kno"ledge,

    yet cultural change is also fueled by ever-expanding capitalist markets and com

    modities and mass media.

    V!e have covered a great deal of conceptual ground in this section. !t's been made

    all the more complicated because each of the things "e have talked about brings

    both functional and dysfunctional effects and the effects overlap and mutually rein

    force one another. !'ve diagramed 0immel's theory in *igure 7.=. Bote that !'ve con

    centrated on the effects of urbaniation on the individual, "hich is 0immel's focus.

    At first glance the complexity of the model may seem over"helming. #o"ever, if

    you follo" each of the paths, you'll find that it simply expresses "hat "e've been

    talking about over the past fe" pages. *or example, starting at the level of division

    of labor, "e can see that increases in the division of labor create specialied cultures,

    "hich in turn increases the level of objective culture (relative to subjective that

    then increases the likelihood that people "ill experience a blase attitude. Gou can

    also "ork back"ards in the model. !f you "ant to kno" "hen it's more likely that

    people "ill have a sense of freedom in personal expression, start at that box and

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    E

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    28 MODERNITYAND THE SOCIOLOGICAL RESPONSE

    "ork back"ards from the arro"s pointing to the box.

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    T0.#3G TH P"SP*T#4-

    "se to create predicta*%e patterns o& socia% interaction3 In doing so# &ora% socio%ogists a$e a

    distinction *et+een the content and &or o& an interaction3 The content is +hat the

    interaction is a*o"t)the interests and p"rposes)s"ch as ed"cation# arriage# *"siness# and

    so &orthF and ost socio%ogists are concerned +ith the content3 Th"s the socio%og o& ed"cation

    te%%s "s +hat is happening in ed"cation3

    ,ora% socio%ogists# on the other hand# st"d the str"ct"res o& socia% interaction that c"t acrosss"ch content areas3 ,or e

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    :Contin"ed;

    C Georg Sie% p"*%ished >"ite a *it# "n%i$e Mead3 I s"ggest that o" start o&& +ith the

    &irst t+o readers# and then o(e to his s"*stantia% +or$ on one!

    o Sie%#G3 :/44;3 2ssays on )ociology +hilosophy and Aesthetics 3by4eorg )immel

    3and others4' eorg )immel, 5676-5856 :3 H3 =o%&e# Ed3;3 Ne+ Yor$! Harper Ro+3

    o Sie%# G3 :/4./;3 eorg )immel' (nndi%iduality and )ocia9:orms :D3 N3 Le(ine#

    Ed3;3 Chicago! 7ni(ersit o& Chicago Press3

    o Sie%# G3 /4.0;3 The+hilosophy of!oney (&. 9ottoore D3 ,ris*# Trans3;3

    London! Ro"t%edge and egan Pa"%3

    C To read ore a*o"t Mead# I +o"%d recoend the &o%%o+ing!

    o 9a%d+in# K. D3 :/401;3 eorge Herbert !ead' A ;nifying Theory for )ociology.

    9e(er% Hi%%s# CA! Sage3

    o 9%"er# H3 :/414;3 )ymbolic lnteractionism' +erspecti%e and!ethod. Eng%e+ood

    C%i&&s# N5! Prentice Ha%%3

    o 9%"er# H3 :-88;3 eorge Herbert !ead andHuman Conduct (&. K. Morrione# Ed3;3

    =a%n"t Cree$# CA!A%taMira Press3

    o Coo$# G3 A :/442;3 eorge Herbert !ead' The !a&ing of a )ocial +ragmatist.

    7r*ana# IL! 7ni(ersit o& Chicago Press3

    C ,or Sie%# the &o%%o+ing are e

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    :Contin"ed;

    =ea9ing the Threads (bilding theor)

    C Mead and Sie% o&&er an opport"nit to snthesiBe their theories to get a *etter

    "nderstanding o& ho+ the se%& is ipacted * odern &actors3 Thin$ o& Mead te%%ing "s

    a*o"t ho+ the person is socia%iBed# and "se Sie% to e"isition ore genera%% as c"%t"re# and "nderstand ro%e)ta$ing

    occ"rring +ithin "r*an settings# +ith a%% that ip%ies3 A&ter o"'(e *eg"n to get a sense

    o& +hat the odern se%&person +o"%d *e# thin$ a*o"t ho+ the se%& o& soeone gro+ing

    "p and %i(ing in Los Ange%es# Ca%i&ornia# ight *e di&&erent than soeone gro+ing "p

    and %i(ing in a sa%%# r"ra% to+n3