Social Intelligence: Realizing Business Value in Big Data

Enabling Agile Intelligence throughOpen Analytics

TitleSubtitleLocation, Date

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Enabling Agile Intelligence through Open Analytics

© 2011 IKANOW

Social Intelligence Webinar: Realizing Business Value in Big DataMay 2012 | Scott Raspa & Nathan Putzier



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Agenda

• What is Big Data• Market Trends• How we got to Big Data• Big Data Market Size• Overview of IKANOW & Infinit.e• Harnessing Big Data• Open Analytics

• Social Intelligence• Infinit.e Demonstration• Infinit.e - Taking Social

Intelligence to the Next Level• Business Value• Why IKANOW• Take-Aways• Do you have a Big Data need?



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What is Big Data?

Data that is too big, moves too fast, or doesn’t fit the structures of your database architecture

3 Dimensions: Variety, Velocity, and Volume

Big Data

social

videos & photosmobile GPS

email



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Market Trends



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How we got to Big Data

Source: Mike Driscoll, CTO Metamarkets: The Three Sexy Skills of Data Scientists (& Data Driven Startups)



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Big Data Market$53B market by 2017

“Big Data analytics can substantially improve decision making.”-McKinsey Global Institute

“Big Data will earn its place as the next ‘must have’ competency in 2012 as the volume of digital content grows to 2.7 zettabytes, up 48% from 2011.”-IDC



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IKANOW Overview

• Mission: Delivering the Power to Act• Open Analytics Platform: Infinit.e

Business Value

Big Data Unstructured Data

Structured Data Open AnalyticsAgile Intelligence



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Harnessing Big DataTurning information into knowledge

• Entities• Events• Facts• Sentiment• Geospatial• Temporal• Themes

• Documents• Presentations• Spreadsheets• Meeting notes• Email• IM chats• Reports• Social

• Log files• Databases• Apps

80% Unstructured

20% Structured

Unstructured and Structured Data



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Open AnalyticsBig Data Architecture



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Open Analytics in ActionSocial Intelligence & the Business Value in Big Data

Social Intelligence: The Collection and Analysis of Information Derived from Social Media



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Social Intelligence Example: Syrian Social Media Battle-Space

“The Syrian uprising should be the kind of story that takes social media by storm.” – Future Tense

Without a Social Intelligence Platform, understanding the Who, What, Where, When, and Why is a very manual, labor-intensive, and time consuming process.



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Social IntelligenceInfinit.e’s role

• Connect the dots (people, groups, technologies)

• Identify patterns• Turn information into

knowledge• Pinpoint strategic

business opportunities



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Product Demonstration



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Infinit.eTaking Social Intelligence To The Next Level

• Manual to more systematic and automated approach

• Ingest, categorize, and organize massive amounts unstructured and structured sources into a common data environment

• Provides the ability to search, visualize connectivity and linkages between information with multitude of degrees of separation, that “eyeballing” cannot

• Reduces the time to actionable intelligence



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Business ValueSocial Intelligence & Open Analytics

Improved Strategy

Actionable Intelligence

Improved Decision Making

Real-Time Information Aggregation



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Why IKANOW? Open Analytics and Agile Intelligence approach to problem solving

Agile PracticesOpen Architecture

Business Agility



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Take-Aways

Big Data: Data that is too big, moves too fast, or doesn’t fit the structures of your database architecture

Rapidly growing market - $53B by 2017Social Intelligence: The Collection and

Analysis of Information Derived from Social Media



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Take-Aways

Infinit.e: Analytical Development PlatformHarness Intelligence from Big Data for Your Businesses

Specific NeedsFuse Social Intelligence with Enterprise Systems –

Tremendous Business Value



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Do you have a Big Data need?

Ask yourself…• What problem will I truly be solving?• How is my Big Data solution to derive analytical

meaning?• Can I apply a $ value to the solution?

If I said no any of these do I really have a problem today and is status quo okay?

Start with a simple question you are trying to solve and get specific really fast!



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Questions?

Thank you!

Scott RaspaAccount [email protected]

Nathan PutzierIntelligence [email protected] 330.354.9662

www.ikanow.com | @ikanowdata | 703.454.9029

mailto:[email protected]

mailto:[email protected]

http://www.ikanow.com/

Social Intelligence: Realizing Business Value in Big Data

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