Social InnovationA Focus on

ADD-On-GYAN Educational Services Pvt. Ltd.

SOCIAL INNOVATION

New strategies, concepts, ideas (products, Services and models) and organizations that meet social needs and create new social relationships or collaborations

Innovations that are not only good for society but also work to enhance individual’s capacity

It is not about introducing new types of production method or exploiting new markets in themselves, but creating a necessarily shared value, and deals with mission to improve the welfare of individuals and communities through employment, consumption and/or participation

APPROACHES TO SOCIAL INNOVATION

Social Dema

ndInnovations

• Innovations responding to social demands that are traditionally not addressed by the market or existing institutions and are directed towards vulnerable Groups in society

• They have undertaken development of new approaches to tackle problems affecting Youth, elderly, migrants, socially excluded etc

Societal

Challenge

Innovation

• Social challenge perspective focuses on innovations for society as a whole through the integration of the 3 verticals of social, the economic and the environmental changes.

Systemic

Change

Innovation

• Work towards changes in power, beliefs, etc• This is achieved through a process of organisational Development and changes in relations between institutions and stakeholders.

Trends for Social Innovation

Demography Trends:

• Large number of people shifting from villages to cities

• Majority of migrants, unskilled labour, with no means of sustenanceInnovations

• There is a gap of services offered to migrants such as package food, cheap shelters which can be addressed by social innovation.

• Training of such migrants, so as to accommodate the growing demand of industries

Migration

• Poor Workforce quality, funding and infrastructure in education sector

• Role Learning V/s Problem Solving• Conflict in curriculum of state & central board

Innovations:• Practical education• innovation in Mid-day meal schemes

Education

Environmental Trends

• Water supply and sanitation in India continue to be inadequate• 114 cities dump untreated sewage and partially cremated bodies

directly into the Ganges River• Many villagers in Rajasthan have to travel 5 KM to get drinking water

for day.

Innovations:• Water conservation techniques such as water level indicators,

sewage treatment and bio waste electricity are some areas for social innovation

Water

• Lack of awareness about renewable & alternate source of energy• Inferior and outdated technology a roadblock in adoption of new

technologies• Annually about 55 million tonnes of municipal solid waste (MSW) and

38 billion litres of sewage are generated in the urban areas of India

Innovations: There is a gap in awareness and availability of waste managers who can manage and utilize the waste to generate electricity efficiently

Renewable energy

•Poor management of information between markets and producer(rural) leading to high costs•Large number of middlemen, leading to decreased benefits•Low linkage of remote villages & farmers to the buyers, leading to low payments for produce

Innovations:•Social innovation may occur to generate rural specific web contents and provide intermediaries (Computer kiosks) to handle information request from rural population•e-chaupal

Information

system

•Innovations• Developing mobile apps which can significantly benefit rural India through social innovation. • Mobile phone updates on diseases via SMS. •Advance warning of a natural disaster/weather forecast through mobile phones•Nano- Ganesh: Use mobile phones to remotely control irrigation pump sets located in far-off location

Mobile Service

s

Technology Trends

Life Conditions Trends

•India ranked 66 out of 88 countries in Global Hunger Index ,2008•270 million people below poverty line in 2011-12•As per a World Bank 2010 report, 400 million people in India with an income less than $1.25 per day

Innovations• There exist a gap where consultation for complete nourishment according to age can be provided at individual level/Community level at cheaper costs

Poverty:

•Industrial employment is a major concern•Lack of skilled labour•Specific needs of industry/company unmet and a need to develop a specialized workforce

Innovations:•Gaps exist at skill development level which has to be bridged by social innovation at minimum cost and widespread implications.

Employment:

•According to a 2005 report, 42% of India’s children below the age of three were malnourished•Although India’s economy grew 50% from 2001–2006, its child-malnutrition rate only dropped

Innovations:•Social innovation problem is to develop a programme so as to keep child nutrition in check at the under-3 age group.

Child Malnutriti

on

Other Trends

•Adverse geographic location, absenteeism and inadequate training of health workers•Low perceived need for immunization•Shortages of healthcare providers, poor intra-partum and new-born care, diarrheal diseases and acute respiratory infections•Lack of availability of basic medical infrastructure to majority of population

Innovations:•The gap is to provide infrastructure at low cost so as to cover wider population range through limited set of resources

Health

•70% of Indian population engaged in agriculture•Dependence on monsoon for irrigation needs•Most farmers still focusing on subsistence farming•High fragmentation of lands

Innovations:•Availability of micro-finance through Grameen Banks•Global Easy Water Products (GEWP) an affordable micro-irrigation and water storage format for small-plot farmers in India.

•Solar Powered Irrigation Pumps

Agriculture

Gap Indicator

Nasscom - Mckinsey Report

Social Need : Education Area

Role Learning => Problem Solving

Gyan Lab USP:• Research Driven Curriculum• Connect of Class room theory to Real world Applications• 100% Tolerance Policy Freedom and Liberty• Constructive & Cognitive Pedagogies• Curriculum Benchmarked with globally Acclaimed standards•  Social values, national pride and moral skills along with regular

education.• Programmes Available for students up to K-12 Level

PISA+ Test

Currently (2005) only 25% of technical graduates and 10-15% of general college graduates are suitable for employment in the offshore IT & BPO industry

FORTIUS (Stronger)Fortius is dedicated program covering fields of science, technology and pre-vocational practices aimed at providing a spark to future Research Scholars and Scientists by actively turning them towards Research & Development right at the school level.Grades/Classes: 3rd – 9th (7 Levels)

CITIUS (Faster)Citius is a dedicated program covering the curriculum of mathematics including additional exercises on speed mathematics and trick mathematics aimed at helping them throughout their life especially in competitive exams such as ISEET, CAT, etc.Grades/Classes: 3rd – 9th

Long Term Programme (Year Long)

ALTIUS I (Higher)Altius I Program is aimed at creating sharp minds with proportional exposure in the fields of Technological Electronics, Mechanics, Robotics and much more. Grades/Classes: 4th – 6th

ALTIUS II (Higher Still)Altius II, with its focus on Robot building activities, takes up innovative and challenging ideas to the school kids and converts them in to solutions in the form of working robots or engaging science experiments. Grades/Classes: 4th – 9th

Long Term Programme (Year Long) Contd.

Week Long Programmes Customized Workshops

Kidprenerus: • To sensitize the entrepreneurship

skills in kids• Market Structure, Company Details,

Product and Services, Marketing, Sales & Distribution, Operations,Organization and Personnel

• VC pitching

One Day Programmes• Model Development• Team Work• Peer to Peer learning

CSR Commitment• Free Labs for Socially & Economically Backward Classes• Fee Waivers for the kids belonging to EWS • CSR Activities financed by part of profits of Gyan Lab

Short Term Programmes

STAGES OF SOCIAL INNOVATION

Any social innovation takes six stages that take ideas from inception to impact.

These stages are not always sequential (some innovations jump straight into ‘practice’ or even ‘scaling’), and there are feedback loops between them.

They can also be thought of as overlapping spaces, with distinct cultures and skills.

Prompts &Inspiration All innovations start with a central idea, often prompted by

an experience or event or new evidence which brings to light a social need or injustice

Some basic triggers of innovation are:› Crisis› Efficiency saving› Poor performance› New Technologies› New evidence› Urban Acupuncture

For Gyan Lab these trigger were the theory oriented perspective, with lack of focus on problem solving in Indian Public Education System.

Proposals & Ideas This step consists of framing the right question and using a series

of methods for searching out and suggesting solutions These ideas can be generated through:

› Specifically designed platforms to encourage creativity and new ideas, which includes public presentation platforms – such as competitions and prizes, online platforms and idea banks.

› Others methods are to search solution from neighbouring fields, such as the arts and product design.

Gyan Lab chose the first mode, and participated in multiple competition, and kept integrating the feedbacks in initial solution

Other Methods in this area Used by Gyan lab were:› User-led design. › Re-designing services with users and producers › Engagement of ex-users. › Creative thinking methods › Continuous improvement methods › Quality circles › Engaging citizens through media.

Prototyping & Pilots

The next stage involves concept testing through multiple stages of rapid prototyping and related challenges:› Feasibility of making the product› Delivering the service› How to deal with particular issues or pinch-points› What the economics look like and how it could be cheapened.

The driving principles at this stage are speed, keeping costs low, tangibility and feedback loops from users and specialists

General Activities Performed at this step are:› Prototyping› Public Pilots/ Beta Testing› Grant and Support for early ideas› Challenge Funds/ Prizes› Incubation

Gyan Lab was incubated under Manipal University, with focus on scanning elements of existing model; design, development & pilot testing.

Sustaining Sustaining an innovation based venture for a long term involves

six key things:› A business model that runs parallel to the core idea › A governance model that provides a clear map of control and accountability› Sources of finance, both start-up capital and income streams› A network and communications model – “Venture’s Relational Capital”› A development plan for operational systems.- MIS, IT, Finance etc

There is also a high probability of virtual feud between maximising the spread of an innovation and the venture’s own financial interest

Gyan Lab on its part have been able to generate a viable financial model by conscious efforts to balance financial viability with social concerns.

Some of the Key areas focussed upon by Gyan Lab to make the venture sustainable are› Business Model› Business Strategy› Ownership pattern› Organization structure› Relationship Capital

Scaling & Diffusion Organisations within the social economy have less compulsion to

organisational growth and more towards collaborative networking as a means of sharing innovation

The promotion of social innovation has tended to focus on the supply side and how innovations can be diffused among service providers through experts, intermediaries and collaboration

Drivers of scaling and diffusion in social ventures include: › Inspiration› User Led Marketing› Endorsement by regulators› Distributed diffusion through public policy› Global Diffusion› Developing new markets› E-Services› Growth through people› Diffusion through events › Diffusion through Media/Web› Growth through collaboration› Social franchising

Near term goal of Gyan lab is to reach out to 100,000 students by 5 years and in a decade, they target 1 million students

Systemic Change Systemic Innovation involves changes to concepts and mind-sets as well

as to economic flows: systems only change when people think and see in new ways.

Mostly systemic changes are the result of slow but cumulative processes entailing changing infrastructures, behaviours and cultures

Systemic Innovation usually involves all four sectors – business, government, civil society and the household.

It can be suddenly pushed forward by a crisis, or a disruptive technology Gyan lab have its task cut out as it have entered the market at right

time, a time when Indian education system is going through a major overhaul with possibilities of central curriculum for STEM.

Is it creating a Blue Ocean?

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Gyan LabOther educational institutes

Recommendations for Gyan Lab

Gyan lab should try to develop solution in regional language so as to increase its reach in regional boards

To maximize the reach of the innovation, prices have to be decreased by continuous improvement in process and purchase

It might benefit if it operates from some central location such as Delhi or Mumbai so as to expand its reach

Gyan lab should also focus on expanding their offering for all age groups in K-12 school segment to cover complete schooling cycle in Indian education system

Thank You