Social Influence Squared - Pecha Kucha
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Transcript of Social Influence Squared - Pecha Kucha
By Carol Cox
Influence = Bribes?
Influence = A Story
www.newmansown.com/ourstory.aspx
Influence = Love
Influence = Evangelists
Influence = Word of Mouth
Influence = Social
Influence = Engagement
Social Browsing
Facebook Dominating Display Ad Market
… And Making It Social
40 Courses
Good Influencer = Credibility
Good Influencer = Bandwidth
Finding Your Influencers:SocialMention.com
Finding Your Influencers:Twitter Tools
Finding Your Influencers:Ask Your Customers
40 Courses
Influencing Targets
Relevance Timing
Alignment Confidence
What Types of Customers Do You Have?
http://www.forrester.com/empowered/tool_consumer.html
Encourage Community
http://www.realwomenofphiladelphia.com
Social Influence2
Thank you!
Carol Cox
Twitter: CivicLink
InterMedia4web.com Full Sail University