SOCIAL. GOOD.Maximize the tools to reach LATINOS online.

CAUSE CAUSE ENGAGEMENTENGAGEMENT

SOURCE: LATISM 2011 Survey

CAUSE CAUSE ENGAGEMENT ENGAGEMENT ONLINE ONLINE

FacebookFacebook

LinkedInLinkedIn

InstagramInstagram

TwitterTwitter

YoutubeYoutube

MAXIMIZEMAXIMIZE THE CHANNELS THE CHANNELS

Lay the FOUNDATION11

FRAMEWORK FOR IMPACT

33 Create COMMUNITY

22 Devise a STRATEGY

LAY THE LAY THE FOUNDATIONFOUNDATION

• • Common CauseCommon Cause• • ValueValue• • ConsistencyConsistency

• • Think Long termThink Long term• • Treat Platforms DifferentlyTreat Platforms Differently• • ExperimentExperiment• • MeasureMeasure• • RefineRefine• • RepeatRepeat

CREATE A CREATE A STRATEGYSTRATEGY

CREATE CREATE COMMUNITYCOMMUNITY

• • Common CauseCommon Cause• • ValueValue• • ConsistencyConsistency

FIND FIND YOURYOUR BEST BEST TIMETIME

• 5 - 10 times a week 5 - 10 times a week minimumminimum• Use automated tools Use automated tools

to scheduleto schedule

BE SENSITIVE BE SENSITIVE && RELEVANT RELEVANT

• • CulturalCultural• • PlatformPlatform• • TimingTiming• • NationalityNationality• • Language Language

RESULTSRESULTS ARE MEASUREMENTS OF ARE MEASUREMENTS OF ACTIONSACTIONS

open or open or clickclick

come tocome tothe orgthe org

scheduleschedulea sessiona session

donatedonate callcall

PICK THE RIGHT PICK THE RIGHT TOOLSTOOLS

TO RECAPLatinos: Cause-driven, on & offline.Lay the Foundation.

Devise a Strategy.

Create Community.

Find your best time.

Be sensitive & Relevant.

Experiment. Measure. Refine. Repeat.Pick the right tools.

“It’s about the PEOPLE, stupid.”“It’s about the

PEOPLE, stupid.”~ Me.

Best Quote Ever

¡Gracias!

@ErGeekGoddess • elianneramos.com