Loyalty one case study -Gamification in employee engagement - Manu Melwin Joy
Social Games, Gamification & Social Loyalty, Digital Atlanta 2011
-
Upload
rob-kischuk -
Category
Technology
-
view
2.695 -
download
0
description
Transcript of Social Games, Gamification & Social Loyalty, Digital Atlanta 2011
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Social Games, Gamification &
Loyalty
Rob Kischuk@rkischuk
@Badgy@rkischuk
#DigATL#DigATL_Gamification
1.25 Million Facebook Players125k “Likes”
Social Loyalty Platform125,000 Kids
Some Background
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Do Social Games Still Matter?
@Badgy@rkischuk
#DigATL#DigATL_Gamification
90% of new Zynga game players come from another
Zynga game•Requires Retention
•Requires Loyalty
•Feeding the “whales” (Top 2% of users)
@Badgy@rkischuk
#DigATL#DigATL_Gamification
How do you “Feed the 2% Whales”?
•Frequent Content Updates
•Content only available to highly-active users
•Encourage activation of their friends
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Branded Casual Games
@Badgy@rkischuk
#DigATL#DigATL_Gamification
“Simple” Games
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Takeaways From Social Games
•People want to know “what to do next”
•Active users re-engage passive users
•Reciprocity
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Gamification
“is the infusion of game mechanics,
game design techniques and/or game style into
anything.”
@Badgy@rkischuk
#DigATL#DigATL_Gamification
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Building Blocks of Gamification
@Badgy@rkischuk
#DigATL#DigATL_Gamification
@Badgy@rkischuk
#DigATL#DigATL_Gamification
@Badgy@rkischuk
#DigATL#DigATL_Gamification
@Badgy@rkischuk
#DigATL#DigATL_Gamification
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Quilted Northern / Twitter
•10 Weeks
•Mention #cleanQuiz
•Digital Badge
•Chance to win 1 year supply of toilet paper
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Results
•700% follower boost
•315k reach
•Authentic conversations, residual growth2%
10%
20%
@Badgy@rkischuk
#DigATL#DigATL_Gamification
What’s after badges?
“We don’t need no Stinking Badges”
@Badgy@rkischuk
#DigATL#DigATL_Gamification
@Badgy@rkischuk
#DigATL#DigATL_Gamification
DNA of Social Loyalty
•Closest to the user wins
•Use each platform natively
•Twitter, Facebook, Email, Google+, etc
•Design for Re-engagement
•Rewards matter
@Badgy@rkischuk
#DigATL#DigATL_Gamification
Thanks! Questions?
Rob Kischuk
[email protected]://bad.gy
facebook.com/BadgyApp