Social fundraising. Empowering Supporters to Become Heroes. - SM4NP Vancouver
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Transcript of Social fundraising. Empowering Supporters to Become Heroes. - SM4NP Vancouver
NEW SCHOOL
IS ACTUALLY
THE OLDEST OF
SCHOOLS.
Art director Alexis Persani. Photographer Leo Caillard.
SOCIAL FUNDRAISING
ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#3 PROVIDE STRUCTURE
#4 GIVE SUPPORT
WHAT IS THE ADVENTURE YOU
ARE CALLING YOUR HEROES
TO?• It is bigger than you
and your work and
taps into things like:
– Meaning
– Purpose
– Community
– Connection
WHAT IS THE SPECIAL GIFT
THAT YOU POSSESS AND CAN
GIVE?• Is a creative wildcard
that could be a:
– Platform
– Piece of technology
– Tool kit they can build
off
– Financial match
– Other incentive
WHAT ARE YOU LIKE AND HOW DO YOU
HELP?
• You have a
personality that helps
and can be:
– Inspiring
– Fun
– Smart
– Encouraging
– Rebelious
SOCIAL FUNDRAISING
ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#3 PROVIDE STRUCTURE
#4 GIVE SUPPORT
Art director Alexis Persani. Photographer Leo Caillard.
CHOOSE ONE
METRIC THAT
MATTERS TO
SIMPLIFY AND
FOCUS IN ON
WHAT IS MOST
IMPORTANT.
SOCIAL FUNDRAISING
ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#3 PROVIDE STRUCTURE
#4 GIVE SUPPORT
ANCHOR
FUNDRAISING
CAMPGINS TO
BE 30 DAYS OR
LESS.
Art director Alexis Persani. Photographer Leo Caillard.
#3 PROVIDE STRUCTURE
Social Fundraising Tools
• Chimp
• FundRazr
• Peer Giving Solutions
• Artez
Communication Tools
• Hootsuite
• MailChimp
• UnBounce
Measuring Tools
• Google Analytics
• Hootsuite
• KISS Metrics
SOCIAL FUNDRAISING
ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#3 PROVIDE STRUCTURE
#4 GIVE SUPPORT
#4 Give Support
200 Visit
20 Sign Up
10 Set Up
5 Do
2 Succeed
1 Superstar
This is the reality so be
proactive and:
• Use nudges
• Give examples
• Encourage
• Think service
• Share their stories
• Thank, thank, thank
DEFINE SUCCESS
• One Metric That Matters: # of Donations
• Engagement– 15 Active Fundraisers (5
pre, 10 post)
– 100 Email Sign Ups
• Fundraising– 100 Donations
– $25,000/$50,000 Raised/Total With Match
• Awareness– 25% Traffic Increase
– 2,000 Facebook “Likes”
PROVIDE STRUCTURE
Do something for
freedom and every
$150 you raise before
May 31 will be matched
to provide education for
2 Dalit children for
another year.
PROVIDE STRUCTURE
• Peer Giving Solutions
• UnBounce
• MailChimp
• eTapestry
• Hootsuite
• Google analytics
GIVE SUPPORT
• Community Manager
• Special support email
• Tips and examples
• Trigger emails
• Shared stories
END RESULT
• Engagement– 11 Active Fundraisers (1
pre, 10 post)
– 63 Email Sign Ups
• Fundraising– 124 online donations (59
secured by fundraisers)
– $61,000/$111,000 Raised/Total With Match
• Awareness– 120% Traffic Increase
– 800 Facebook “Likes”