Social Everything - Redes sociais e Branding Digital
-
Upload
marcelo-trevisani -
Category
Business
-
view
1.472 -
download
0
description
Transcript of Social Everything - Redes sociais e Branding Digital
![Page 1: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/1.jpg)
![Page 2: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/2.jpg)
![Page 3: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/3.jpg)
![Page 4: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/4.jpg)
![Page 5: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/5.jpg)
![Page 6: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/6.jpg)
de mídia todos os dias 4 HORAS
![Page 7: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/7.jpg)
![Page 8: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/8.jpg)
ON=OFF
![Page 9: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/9.jpg)
![Page 10: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/10.jpg)
![Page 11: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/11.jpg)
FONTE: Marshall McLuhan
![Page 12: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/12.jpg)
![Page 13: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/13.jpg)
![Page 14: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/14.jpg)
![Page 15: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/15.jpg)
![Page 16: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/16.jpg)
![Page 17: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/17.jpg)
![Page 18: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/18.jpg)
![Page 19: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/19.jpg)
FONTE: Comida - Titãs
![Page 20: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/20.jpg)
![Page 21: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/21.jpg)
![Page 22: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/22.jpg)
![Page 23: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/23.jpg)
![Page 24: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/24.jpg)
![Page 25: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/25.jpg)
![Page 26: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/26.jpg)
Existe vida além dos comerciais de TV
![Page 27: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/27.jpg)
David Carr - 2010 Digital Trends, Ideas and Technologies (Part 1)
![Page 28: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/28.jpg)
Comprar Atenção CONQUISTAR
Mão Única MÃO DUPLA
Push PULL
Awareness ENGAJAMENTO
Imagem EXPERIÊNCIA, COMPORTAMENTO
Mídia comprada COMPRADA, PRÓPRIA E CONQUISTADA
![Page 29: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/29.jpg)
![Page 30: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/30.jpg)
![Page 31: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/31.jpg)
![Page 32: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/32.jpg)
![Page 33: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/33.jpg)
“A propaganda termina onde começa o diálogo” Marshall Macluhan
![Page 34: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/34.jpg)
![Page 35: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/35.jpg)
Fonte: e.life – hábitos de usos e comportamento dos internautas brasileiros
![Page 36: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/36.jpg)
Fonte: e.life – hábitos de usos e comportamento dos internautas brasileiros
![Page 37: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/37.jpg)
As pessoas gostam de curtir marcas que são a cara delas. As marcas funcionam como símbolos de identidade: comunicam para os outros que tipo de indivíduos nós somos.
![Page 38: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/38.jpg)
THE F-FACTOR | Dentro das suas comunidades, consumidores estão interagindo com amigos e empresas para descobrir, discutir e adquirir produtos e serviços, cada vez de forma mais intensa e sofisticada. Como resultado, nunca foi tão importante para as marcas estabelecer e fortalecer seu posicionamento
FRIENDS, FANS & FOLLOWERS
![Page 39: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/39.jpg)
Fonte: relatório mundial de engajamento do consumidor 2011
![Page 40: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/40.jpg)
Fonte: relatório mundial de engajamento do consumidor 2011
![Page 41: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/41.jpg)
“A revolução não acontece quando a sociedade adota novas ferramentas. Acontece quando a sociedade adota novoscomportamentos” Clay Shirky
![Page 42: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/42.jpg)
Fonte: IBOPE Mídia Out. 2010
![Page 43: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/43.jpg)
![Page 44: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/44.jpg)
Nos próximos anos, as organizações passarão de fechadas, seletivas e controladoras a abertas, aleatórias e apoiadoras.
![Page 45: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/45.jpg)
![Page 46: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/46.jpg)
![Page 47: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/47.jpg)
![Page 48: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/48.jpg)
![Page 49: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/49.jpg)
![Page 50: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/50.jpg)
Copyright @ 2011 -‐ Gustavo Reis
A empresa acredita a ponto de adotar
social media como opção estratégica?
![Page 51: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/51.jpg)
Fonte: Vincent Van Gogh
![Page 52: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/52.jpg)
![Page 53: Social Everything - Redes sociais e Branding Digital](https://reader033.fdocuments.in/reader033/viewer/2022051610/5497ecceb4795940718b478d/html5/thumbnails/53.jpg)
twi%er.com/mtrevisani
linkedin.com/in/marcelotrevisani
marcelotrevisani.com.br
MARCELO TREVISANI