Social Entrepreneurship Guatemala
description
Transcript of Social Entrepreneurship Guatemala
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Project Leader. Caroline Fraser
Business Design IN
Social Entrepreneurship
By. Valeria Sanchez
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Objective
Analyze the Entrepreneurial Market in Guatemala
to determine if there exists a business design opportunity
within the industry.
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Consulting Services For
Social Entrepreneurs
in Guatemala.
Business Design
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what is entrepreneurship?
Person who undertakes innovations, finance and business acumen in an effort to transform innovations
into economic goods.
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954/
Guatemala
TOP Entrepreneurial Countries
19.7%
Adults involved in Entrepreneurial Activity
GEM Guatemala
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New businesses
CommerceManufacturing Technology
GEM Guatemala
NewBusinessesin 2012
ExpectedGrowthin 20139,700 17%
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however
of
new businesses
fail
67%
GEM Guatemala
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Because entrepreneurs fail to really
understand and solve peoples Problems...
By trying to create new needs and
first world solutions when the reality is...
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guatemala is
country
a 3rd world
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61%
below
Poverty Lines
Of the population lives
INE Guatemala
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INE Guatemala
Population without access
to basic needs
33%
WaterEducation
61%
Health
46%
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how can we channel
entrepreneurial activity towards...
Creating
Successful
New
Businesses
While solving
Guatemalas
Social
Problems?
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ID User
Needs
ResearchEntrepreneurship
industry
Analysis
Competitive
Analysis
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?what is
out there
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Industry analysis
entrepreneurship
Desk Research
Market Analysis
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The ventures of a person who recognizes a social problem, and uses entrepreneurial principles to organize, develop and
manage a business to create social and economic value.
Social Entrepreneurship Trend
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Stanford Social Trend Report
Drivers of change
Growing Interest on
Impact
Investment
OK to pro!t from $
Solving Social
Problems
Business
Strategy
Social Changeas a
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Stanford Social Trend Report
Types of Social Enterprises
$Profit
Generator
Primarily seeking financialreturn only, and has social
impact as such.
Trade
off
Trading activity has socialimpact, so a balance has to be made between financial
and social impact.
Lock-
Step
Trading activity has social impact and it lock - steps
in parallel with thefinancial situation.
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Example
UrbanRural
Create organic fertilizerfrom worm waste.
Teach toProduce
Buy
$
Local Women
AgriculturalBusinesses
Green Houses
Households
$
Sell
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?who are the
entrepreneurs
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?
?
ID User needs
The entrepreneur
In Depth Interviews
Identification of Needs
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types of Social Entrepreneurs
socially
oriented
business
otiented
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main Needs
socially
oriented
business
otiented
Understanding of a Social Problem
Understanding of aBusiness Solution
Development of a Business Model
People/ ProblemsBusiness/ Ideas
Development of aSustainability Model
HAS
NEEDS
MOTIVATION
HAS
NEEDS
MOTIVATION
Personalized Help
Lean StrategiesUnderstand the Need
Acceptable price level
COMMON GROUNDS
Make Money and Do Good
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?what options
do they have
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Competitive analysis
Entrepreneurial Consultants
Competitive Analysis
Benchmarking
Opportunity Mapping
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Competitive Field Overview
Personalized incubatorfor BOP entrepreneurs with
early stage, socially sustainable business ideas.
One to One business accelerator for already
established sociallysustainable ideas.
University Operated, 3 month Bootcamp for
incubating early stage business ideas.
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?Benchmarking
Heuristica
PersonalizedService
SociallyConscious
BusinessOriented
Start - UpFocus
AlternaAgoraPartnership
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?Opportunity Map
Agora
Euristica
Alterna
OnlineServices
Solution
Based
Problem
BAsed
Personalized
Service
General
Service
Agora
Euristica
Alterna
OnlineServices
Socially
Oriented
Business
Oriented
Focus on
Start - Ups
Focus on
Developed
Ideas
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need help to
make money &
do good
ResearchConclusions
social
entrepreneurial
trend
incomplete
& general
services
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Social Entrepreneurship
Business Design
Personalized Consulting
Services For Social
Entrepreneurs in Guatemala.
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?
Multi - Disciplinary Teams
creatE
SocialEntrepreneurs
to help
Profitable &Social Businesses
co-create
ImpactInvestment
& Generate
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product
testing
financial
projection
customer
understanding
social & business
model development
des
ig
n a
pp
ro
ac
h
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while helping
the country in...
solve
social problems
create
social awareness
generate
new businesses
where we help
entrepreneurs...
create successful
businesses
social & economic
sustainability
lean
strategic way
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next steps
develop
model
business
plan
test
idea
commercial
strategy
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Creating design furniture line
from artisanal woven patterns.
entrelazando herencia
Stage of the Idea.
Idea DevelopmentProduct Development
Business ModelSustainability Model
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thank you