1. Supported Employment-Empowerment and CareerDevelopment for People with DisabilitiesSOCIAL ENTREPRENEURSHIPDISABLE INDIVIDUALS ENGAGEMENT SYSTEMIC ENTREPRENEURSHIPNicosia CyprusMarch 20th 21st, 2014)Demetris C. Hadjisofoclidemetrish@gmail.com

2. What is (Social) Entrepreneurship Social entrepreneurship is the process of pursuing suitable solutions to social problems. More specifically,social entrepreneurs adopt a mission to create and sustain social value. They pursue opportunities toserve this mission, while continuously adapting and learning. Possible Social Problems Unemployment among youth Poverty Civil Unrest Recession Closure of large number of SMEs Unproductive Entrepreneurship Socially Productive Entrepreneurial Activities 3. Areas where social entrepreneurship can support employabilityfor disable people and engage them in the market Eradication of the poverty trap Health Education (access, relevance, quality) Income and wealth (also the distribution thereof) Shelter (adequate and affordable housing) Civil society Human Rights Security Sustainability Family and individual wellbeing 4. This problem can be solved by pre-school children in five to ten minutes, byprogrammers in an hour and by people with higher educationwell check it yourself!8809= 67111= 02172= 06666= 41111= 043213= 07662= 29313= 10000= 42222= 03333= 05555=08193= 38096= 51012= 17777= 09999=47756= 16855= 39881= 55531= 02581= ??? 5. Develop a (social) enterprise Same process as any other form of business During Ideation the focus should be to address socially sensitive issues The issues can be addressed Directly or Indirectly 6. How is it to have an Idea and Start aBusiness? What is the journey like? Brainstorming Perceptions Realities 7. Key Steps Why is a product/service necessary? What are the objectives for setting up a Company? Formulate a basic idea and organize a brainstorming session Research the needs/opportunities and set up a framework Map how the company will operate and how it will benefit the stakeholders Define Business Model and Business Structure 8. Key Steps Get support (talk about the idea) Develop an executive summary and find someone who can helpwith building initial strategies/basic planning Identify the resources needed and the resources available Think about both Operational and Tactical Planning 9. Key Success Factors The Planning, Tactical, and Strategic Vision should be globalized Learn from others experiences but.. There isnt a One Model Fits All approach Dont build a business just for the sake of building one Cost/Revenue Planning is Vital Dont do it for non value added reasons Have sustainability planning (running out of money is the biggest problem thatkills even great ideas) 10. Key Success Factors Be honest when setting and communicating expectations Continual internal evaluation with consideration of external factors Continual communication with stakeholders Be willing to pivot 11. What is Entrepreneurship Drive It is the ability to identify new ideas, have the determination and the driveto try them out, the willingness to listen and learn, and the character toknow when it is time to pivot to a better version 12. Characteristics of Entrepreneurship Innovation Creativity Scientific Curiosity Collaboration Forward Looking But Methodology to Success Can differ. 13. FOOTBALL One Ball Tool Same Objective Success Different Approaches CAR Paradigm Tires, Body, Engine, Wheel 14. What is a startup? 15. Usually it goes like Brother. Whoa. I have this idea that is Kick Ass. If we build it everyoneis gonna want it . We made it! 16. And often seemsto end like ..GOOGLE, YAHOO, FACEBOOK..BUT, GUESS WHAT? 17. The reality is Nothing works Run out of money Nobody wants to buy Someone else did it Dont have more time to work on this So and so on the team doesnt do his share of work 18. 94 out of 100 dieSTARTUPS ARE REALLY HARD AND THERE IS NO SECRET INGREDIENT THAT WILL HELPYOU TO SUCCEED 19. A good definition of startupA human institution designed to deliver a new product or service underconditions of extreme uncertaintyEric Ries 20. What are some of the Ingredients VISION MISSION 21. Vision What is it gonna be? So why we do our thing? 22. Vision When Chester Carlson invented a way to make copies of paper docs IBMlaughed at him Then Xerox created copy machines and today to Xerox is a verb 23. Characteristics of a good Vision Short Easy to understand Implemented quite fast (< 2-3 yrs) Long lasting (decades) 24. Mission What we do? For whom? 25. Mission Wang Laboratories 3 Billions in revenue in the 80s Word processing computers Failed Didnt foresee general purpose computers 26. StartupsEverything but an exact science 27. Dont worry about failure you only have to be right once- Drew Houston Most Successful entrepreneurs failed on average 6 times before gettingsome traction 28. Startup Myths It Costs nothing to build Get funded with some nice slides and a lot of passion Its all about the idea Founders are all cool hippie college dropouts 29. Myth 1Start Ups are cheap Lean or not, building something meaningful costs money and at somepoint savings run out 30. Funding Channels Personal, Friends, Family Idea Competitions In Kind Support Incubators/Accelerators Angel Investors Agency Funding Angel/Small Investors Venture Funding Banks/Other Financial Institutions Plan well ahead of when you need it, Otherwise you will be killed! 31. Myth 2WOW them with your presentation and youllget moneyYou are already underestimating the numberof times you will be rejected and how long itwill take you to raise some funds 32. Myth 3The idea makes the difference Ideas are easy Implementation is hard A great idea with: a great execution a great timing a great team great perseverance Maybe 33. Myth 4A startupper is a cool hippie college dropout Profile of the average founder: 40yrs old Married with Children 6-10 yrs work experience Bachelors or higher 34. How to make it? Find your product/market fit before you run out of money THATS IT Solve a Problem 35. Start Up is not a linear path Was everything you think you knew about your product and marketwrong? What if 36. RJReynoldsBurned $450.000.000 to develop smokeless cigarettes but.... Smokers didnt give a f**k about smoke at that time 37. WebVan Grocery home delivery Within a 30-min window Time chosen by the customer but.. Didnt consider that many working customers would liketheir groceries delivered at home and at night They built the wrong capacity for the wrong time 38. WebVan Burned $800.000.000 CNET named it the largest dot-com flop in history 39. Motorola Burned $5.000.000.000 For satellite-based phone system that nobodywanted 40. Critical Point You dont invent product/service You solve problems 41. Setup the right goals How good/thorough do you know customers needs? Does your product/service solve that need? How much are they willing to pay for your solution? How much is this problem a priority to the customer? Does it solve a significant problem? 42. Customer Discovery Who can be the customers? Target Profile Can they afford the product/service? Can they access it? Location Legal Weather 43. Go through the process Youll get plenty of doubt: Analyze data Its all about speed and control 44. Customer Segments The People & Organizations targeted by the company For whom are we creating value? Who are our most important customers? Not all customers are created equal 45. Value proposition Services and products that provide value to customer segments Product Satisfies a new need/creates a need Solves a problem Offers better performance Is more customized Costs less Has a better design KNOW Numbers KNOW Markets WHAT is the Monetization of the Solution Who is the TEAM 46. Channels How does company reach customers to tell them about value proposition? Through which Channels Customer Segments can/want to be reached? How are Channels integrated? Which ones work best? Which ones are most cost-efficient? How are Channels integrated with customer habits/routines? 47. Customer Relationships Types of relationships established between the company and customer segments What types of relationships does the company have with customers? Direct or relying on others Customer facing Loyalty Schemes 48. Revenue Streams Represents the income of the company for every customer segment For what value are customers willing to pay? For what value do they currently pay? If they do! How are they currently paying? How would they prefer to pay? How much does each stream contribute to overall revenue? 49. Key Resources Strategic assets that the company need to maintain its business model What Key Resources does the Value Propositions require to be delivered? Distribution Channels? Customer Relationships? Revenue Streams? Resources type: Physical, Intellectual, Human, Financial 50. Key Activities Strategic activities to deliver the value proposition, reach customers and nurture relationships What Key Activities does the Value Propositions require? Distribution Channels? Customer Relationships? Revenue streams? Types of Key Activities: Production, Problem Solving, Platform/Network 51. Key Partners Define contractors and partners that are supporters/critics for companys business model Who are the Key Partners? Who are the key suppliers? Which Key Resources is the company acquiring from partners? Which Key Activities do partners perform? 52. Cost Structure What are all the costs required for the company in order to have its businessmodel up and running What are the most important costs inherent in the business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Cash Flow is King Cost Rationalization? Why this/that Expense? How does it Contribute? 53. YOUR TURN 54. Ask yourself What are the emerging trends I notice? Am I willing to put the time and effort? Am I ready for sleepless nights and hardworking days? Am I willing to Work hard, Learn, Listen, Kill ego? Do I have the support of people I care about? 55. What is your personality? Critical to understand personal traits because certain characteristics fitcertain jobs Extrovert / Introvert Fighter / Go getter / Quiet Lerner/Listener/Know it all Know your strengths and weaknesses 56. Business Idea Needs that will be satisfied Problems to be solved Who will buy? Customers? Target? Competitive differentiation 57. Team Engineer Developer General Business/Finance Marketing Lawyer Leader (could be one of the above) Interact, Share, Listen, Respect, Embrace, Never Walk Alone 58. Have a Network Family Supporters Knowledge Transfer Experience Couriers Market Experts Coaches/Mentors Failure Owners File contact information 59. Rationalization Think Logically and consider the facts No Feelings or Intuition or Someone told me Be Creative Look at the +s 60. Ideation Identify a Group or Problem you want to solve How does your group behave? Where does it frequent? Describe the activities of the group What kind of problems/difficulties could they have? What are the possible solutions 61. How are Ideas born? Are they easy? Do they just come to us? Once we have the idea, is it easy to get to the market? Set the right expectations Its about passion, planning, hard work, commitment, the overallenvironment, the team, the resources, perseverance 62. Tnx4UR Patience!62