Social Engagement Benchmark Report for Facebook: CPG
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Metrics from Facebook* Posts Sent Through Our Platform: Consumer Packaged Goods *All trademarks, service marks, and trade names are the property of their respective owners. SOCIAL ENGAGEMENT BENCHMARK REPORT
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Transcript of Social Engagement Benchmark Report for Facebook: CPG
Metrics from Facebook* Posts Sent Through Our Platform: Consumer Packaged Goods *All trademarks, service marks, and trade names are the property of their respective owners.
SOCIAL ENGAGEMENT BENCHMARK REPORT
Reach Engagement by Reach
Avg Likes
Avg Comments
Avg Shares
Avg Links Clicked
JAN 59.4M 3.49% 550.6 42.2 127.2 46.8
FEB 88.5M 3.54% 632.8 40.8 117.6 57.0
MAR 163.2M 1.52% 641.9 41.0 137.7 115.3
APR 134.7M 1.50% 439.5 29.7 93.6 73.5
MAY 109.0M 1.78% 351.0 24.1 75.9 76.5
JUN 182.0M 0.99% 395.5 26.4 66.4 99.2
JUL 109.2M 1.69% 367.9 26.8 66.1 83.5
AUG 123.4M 1.13% 268.9 26.3 51.3 70.6
SEP 95.1M 1.03% 204.2 20.7 39.1 52.1
OCT 65.6M 1.47% 248.0 19.4 46.3 52.2
NOV 44.1M 2.54% 272.0 22.8 75.4 47.1
DEC 17.5M 5.50% 296.0 28.7 50.4 29.8
Facebook Engagement Rates per Post by Month: CPG
6.5K
6.1K
6.0K
7.5K
5.4K
4.6K
4.4K
3.8K
4.1K
3.2K
3.2K
3.0K
Post Volume by Month
Includes paid and organic posts
Social Engagement Benchmark Report for Facebook
Reach Engagement by Reach
Avg Likes
Avg Comments
Avg Shares
Avg Links Clicked
SUN 99.0M 1.93% 493.7 31.7 105.0 70.4
MON 187.6M 1.91% 434.1 27.8 82.3 75.4
TUE 182.5M 1.59% 352.5 25.8 72.4 60.9
WED 208.2M 1.43% 350.3 33.8 77.9 63.7
THU 195.7M 1.51% 332.7 28.7 64.1 65.9
FRI 234.4M 1.39% 389.9 29.6 77.0 76.6
SAT 84.6M 2.48% 452.5 24.3 97.0 62.0
Facebook Engagement Rates per Post by Day of Week: CPG
9.3K
10.6K
10.1K
9.7K
9.2K
9.5K
4.7K
Post Volume by Day of Week
Includes paid and organic posts
Social Engagement Benchmark Report for Facebook
Avg Likes
Avg Comments
Avg Shares
Avg Links Clicked
12 AM - 4 AM 500.4 35.2 70.0 114.6
4 AM - 8 AM 166.4 21.9 25.5 20.7
8 AM - 12 PM 132.3 18.4 21.7 24.6
12 PM - 3 PM 272.3 24.0 65.4 72.1
3 PM - 6 PM 427.1 27.2 76.9 70.2
6 PM - 9 PM 676.7 37.1 148.3 109.4
9 PM - 12 AM 508.4 40.3 131.2 73.7
Facebook Engagement Rates per Post by Time of Day (CST): CPG
11.4K
8.4K
10.5K
6.9K 5.8K
8.8K
5.9K
Post Volume by Time of Day
Includes paid and organic posts
Social Engagement Benchmark Report for Facebook
Want more? Download the full report at exacttarget.com/benchmark-2014/ social-engagement-fb
