Social Data & Healthcare - Zorg en ICT Beurs 2016 - Erik Hekman

SOCIAL DATA & HEALTHCARE Waarde creëren met data

Erik Hekman, U CREATE 7 april 2016

ERIK HEKMANCYBERNAUT

SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA

ERIK HEKMAN, U CREATE 2016

Computer Science Media Technology

U CREATE Research group Crossmedia Business Digital Media & Communication

Digital transformation Cyberentrepreneurship Data-driven innovation

LOOKING BACK



TECHNOLOGYBECAMEAFFORDABLESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


EVOLUTION:FROMOFFICETOLIVINGROOMSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


THEWORLDISACONNECTEDPLACESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ANDINTERFACESARESIMPLETOUNDERSTANDSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


TECHNOLOGYISGETTINGINCREASINGLYCHEAPER…SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


…ANDEASIERSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


CLOUDCOMPUTING&SERVICESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


SHIFTINATTITUDE

TECHNOLOGYBits, bytes, computers

and hardware POSIBILITIESWhat can we do with this

technology?



ENABLESANETWORKEDECONOMY

Bron: Marco Derksen (Upstream, 2010)



WECREATEMASSIVEAMOUNTSOFDATA

Everyday

$13millioncrowdfunding

$2,7billione-commerce

133millionhoursYouTubevideo

watched

2.7billionphotosposted

328millionappdownloads

2.7billionlikes

onFacebook

700,000newinternet

users



EVERY DAY WE CREATE MORE THAN 2,5 TRILLION BYTES OF DATA

90% OF ALL DATA WAS CREATED IN THE LAST TWO YEARS

WEGENERATEALOTOFDATASOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


DATAASANASSETFORINNOVATIONSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


WECREATEDATACONSCIOUSLYSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


WECREATEDATAUNCONSCIOUSLYSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


WECREATEDATASEMI-CONSCIOUSLYSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


volume (amount)

variety (diversity)

velocity (speed)

variability (consistency)

validity (accuracy)

connected } value

SOMECHARACTERISTICSOFBIGDATASOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


to get insights in our own behaviour

we “log” more and more of the physical world

1. MICRO LEVEL – INDIVIDUAL

quantified self

BIGDATAPERSPECTIVESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015



to stimulate innovation

share more and more data with the general public

2. MESO LEVEL – COMPANIES/GOVERNMENTS



thebiggerpicture

combiningdatasourcesgivenovelinsights

3. MACRO LEVEL – SOCIETAL

givesinsightshowtheworldworks



EXTERNAL INTERNALWHERE THE MAGIC… HAPPENS?

DATAISANINTERESTINGPETRIDISHSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


DATAISRELATIVELYEASYTOCAPTURESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


Social media data are a rich resource that psychologists, sociologists, epidemiologists and others can mine to make valuable community wide health forecasts and even individual diagnoses.

DATAASARICHRESOURCESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

ONLINECOMMUNITIES(INITIATEDBYTHEGOVERNMENT)SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

ONLINECOMMUNITIES(INITIATEDBYCOMMUNITIES)SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

ONLINECOMMUNITIES(INITIATEDBYBUSINESSES)SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

TAPPINGINTOCOMMUNITIESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


HEALTHMAP.ORGSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

GERMTRACKERSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

FLUOUTLOOKSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

PREDICTINGHEARTDISEASESOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


Using Twitter posts, Microsoft researchers quantified postpartum changes in 376 mothers along dimensions of social engagement,

emotion, social network, and linguistic style.

80% accuracy

CANWEPREDICTDEPRESSION?SOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

Inascanof3,000images,IBMtechnologywasabletospotmelanomawithanaccuracyofabout95percent,muchbeLerthanthe75percentto

84percentaverageoftoday'slargelymanualmethods.

"Thetechnologycanpullonmassiveamountsofdatatohelpthedoctormakemoreinformeddecisions”

MACHINELEARNINGSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

» Gezonderleven» Juistemedischezorg» Juistezorgleverancier» NieuweinnovaTesbinnendeprevenTe» GeïnformeerdepaTënten

POSSIBILITIESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


ERIK HEKMAN, 2015

» MulTdisciplinaireteams» Datarichversusdatapoor» Smalldataisookdata!» Privacy» Ethiek» N=ALL» Naaldineenbergmetnaalden

» MaarookdegeneriekekarakterisTekenvanbigdata» hoeveelheid,diversiteit,snelheid,consistenUeenaccuratesse

ISSUESSOCIAL DATA & HEALTHCARE WAARDE CREËREN MET DATA


THANK YOU Waarde creëren met data

Erik Hekman, U CREATE [email protected]

Social Data & Healthcare - Zorg en ICT Beurs 2016 - Erik Hekman

Healthcare

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