Social Customer Relationship Management (sCRM) presentation
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Transcript of Social Customer Relationship Management (sCRM) presentation
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Social Customer Relationship Management
(sCRM)
Presented by: Ken Tucker July 2013
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Where to
check all of your
messages?
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What is CRM? • Contact Management
• Opportunity Tracking
• Conversation Records
• Email, Phone, Mail, Marketing Campaigns …
• Project Management
• Automation / Business Rules
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What is sCRM?
Relevant Contextual Information at the Right Time
• Contact Management
• Opportunity Tracking
• Conversation Records
• Email, Phone, Mail, Marketing Campaigns …
• Project Management
• Automation / Business Rules
And Now (speed of communication and integration)
• Social Media Monitoring / Discovery
• Social Media Engagement / Collaboration
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More Customers. Less Work.™
Ken Tucker
July 17, 2013
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Easily Transform your
Social Communities
into Customers with Nimble, the social selling tool for
SMB
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Our contacts,
communications
and activities
are scattered all over the place
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What does Nimble Do?
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SaaS Social Business App
360 View of your Contacts
Unified Inbox +
Social Monitoring
Automated Sales,
Marketing and Customer
Service
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Customer Relationship Solutions
Enterprise CRM
Contact Manager
Social CRM
• Limited Vision • Limited Social • Basic
• Complex • Pricy • Stodgy
Outlook Address Book
Google Contacts
Collaboration Social Listen/Engage
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Accounti
ng
Collab
Custome
r
Service
Marketin
g
Contacts
Communica
tion
Activities
Nimble, a Social Business vision
Social
Monitori
ng
Sales
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Nimble Integrations
And a many more…
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Nimble Today Page
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Nimble One-Click Reminders
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Nimble for Outlook Integration View Nimble Contacts from within Outlook 2007 or Outlook 2010
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Nimble Daily Digest Email
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Nimble Deals View
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1 - Subscription
Freemium Model
3 - Nimble for iOS
2 - Nimble App Store
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Time for a Demo!
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5 sCRMs for Small Business
• Batchbook
• Nimble
• BlueCamroo
• Insightly
• GreenRope
http://www.practicalecommerce.com/articles/3924-
5-Social-CRM-Tools-for-Small-Business
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Other Tools to Consider
• Hootsuite
• LinkedIn Contacts
• Rapportive
• Chime
• Nutshell Mail
• HubSpot
These offer features to help with sCRM, but are
not sCRM solutions
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Twitter as a CRM
• Answer Tweeted Customer Support Questions
• Keep Customers Updated
• Thank Customers
• Welcome New Followers
• Put Customers in Lists and Monitor
• Help by Tweeting about Customers or
Retweeting Their Tweets (as appropriate).
• Monitor Twitter for Keywords • Regular and Promoted Tweets
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Hootsuite Streams
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LinkedIn Connections
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Chime
A Chrome plug-in that allows users to get all of their social media notifications in their browser in a user-friendly manner.
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Nutshell Mail Schedule Options
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Nutshell Mail Schedule Options
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HubSpot Social Inbox
Email messages
triggered based on
Twitter Streams that
I set up to monitor
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July 18, 2013
Presented by: Social CRM
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