Social crush victoria harres
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@VictoriaHarres @PRNewswire #PRNewswire PR In Real Time From Publicity to True ‘Public’ Relations Victoria Harres | PR Newswire @VictoriaHarres @PRNewswire #PRNewswire
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Social media has helped PR go from one way messaging or publicity to true 'public' relations where the opportunities for engaging and having meaningful conversations with our audiences are as easy as a tweet or a comment.
Transcript of Social crush victoria harres
@VictoriaHarres@PRNewswire #PRNewswire
PR In Real TimeFrom Publicity to True ‘Public’ Relations
Victoria Harres | PR Newswire
@VictoriaHarres@PRNewswire #PRNewswire
@VictoriaHarres@PRNewswire #PRNewswire
What we’ll cover:
• Publicity to ‘Public’ Relations• Engaged Media Relations• Working your content in Web 2.0• Crisis management in real-time
@VictoriaHarres@PRNewswire #PRNewswire
@VictoriaHarres@PRNewswire #PRNewswire
Publicity
@VictoriaHarres@PRNewswire #PRNewswire
Journalist’s point of view…
@VictoriaHarres@PRNewswire #PRNewswire
@VictoriaHarres@PRNewswire #PRNewswire
Image credit: http://minnesota.publicradio.org/collections/special/columns/news_cut/content_images/press_corps_1.jpg
The media patiently awaits our news...
@VictoriaHarres@PRNewswire #PRNewswire
@VictoriaHarres@PRNewswire #PRNewswire
NOThttp://www.exclusivemovienews.com/2008/01/14/headline-writers-at-lost-for-puns-for-upcoming-cloverfield-reviews/
@VictoriaHarres@PRNewswire #PRNewswire
@VictoriaHarres@PRNewswire #PRNewswire
Web 2.0 unlocks unique opportunities
@VictoriaHarres@PRNewswire #PRNewswire
• Find journalists and bloggers on social networks that matter to your goals.
• Listen and learn. • Connect and pay attention• Be useful in an unselfish manner.
Audience relations
@VictoriaHarres@PRNewswire #PRNewswire
Engage influencers
Probably not her.
@VictoriaHarres@PRNewswire #PRNewswire
Influencers Could be Your Customers
@VictoriaHarres@PRNewswire #PRNewswire
Listen!
@VictoriaHarres@PRNewswire #PRNewswire
Press Releases
• Write tweetable headlines.• Use anchor text with links that lead back to
your site!• Keywords, keywords, and keywords…• Optimize for search.• Include sharable multimedia.
@VictoriaHarres@PRNewswire #PRNewswire
Press releasesMore Multimedia = More Views
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Multimedia releases have double the shelf life of text releases.
Multimedia releases have double the shelf life of text releases.
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Make it Sharable!
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@VictoriaHarres@PRNewswire #PRNewswire
Remember Mom said “Share!”
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@VictoriaHarres@PRNewswire #PRNewswire
QuotesStats
Photos
VideoSlidesAudio
Break it down for sharing…
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@VictoriaHarres@PRNewswire #PRNewswire
@VictoriaHarres@PRNewswire #PRNewswire
Humanize the brand… with a gorilla?
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Optimize content for search!
@VictoriaHarres@PRNewswire #PRNewswire
Communicationmust happen in
real-time!
Crisis circa Web 2.0
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A challenging road to a welcome tweet…A challenging road to a welcome tweet…
@VictoriaHarres@PRNewswire #PRNewswire
tools oneforty.com/PRNewswire/pr-
toolkit
@VictoriaHarres@PRNewswire #PRNewswire
ResourcesLive Google Doc: Resources for Social Business
http://bitly.com/nNPo5F
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Inspect your audience frequently! Credit: Universal Pictures image of Alfred Hitchcock promoting the film The Birds.
@VictoriaHarres@PRNewswire #PRNewswire
Takeaways:
• Research and listen.• Engage your true influencers.• Be a good social citizen.• Humanize the brand!• Make your content super sharable.• Communicate and act in real time.
@VictoriaHarres@PRNewswire #PRNewswire
@VictoriaHarres@PRNewswire #PRNewswire
Victoria [email protected]
@PRNewswire@VictoriaHarres#prnewswire
