Social Crush Case Study, Fuzzy Peach
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Josh Harcus | SayItSocial
Case Study:
Importance of the Impression and how much you are “liked”
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What’s the Fuzz about?• Self serve yogurt bar• Frozen Yogurt (froyo)• “Quiet opening”• West coast attraction
coming to the East Coast
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Start of the Social Race
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(3,379 Likes)3,379 (likes) X 130 (friends)
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Possible Leads
5,238 (likes) X 130 (friends)
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“Social Media has given the Fuzzy Peach a way to connect with a large number of our fans. We reach our target demographics and have a closer personal relationship with our customers. Which has lead to an increase in ROI.” – Rocco Quaranto, Owner of The Fuzzy Peach
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So what?!
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ROI?
After•5,238 Likes•3,005 Users/month
Before•3,379 Likes•1,775 Users/month
30% Likes10% Involvement
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1. Create Strategy2. Push people to “Like”
3. “Likes” and Impressions = Possible Leads4. #SM = Great Return5. Measure…
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Fight for the users!
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FIN
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Thank you…
Josh Harcus