Social Content in the Age of Digital Media

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description

Social Content in the Age of Digital Media. The way media is consumed is radically different than it was just five years ago. We reach over 60M people a month. SOCIAL 75% of visits from social* MOBILE 50% of visits from mobile* YOUTH 60% are aged 18-34. Quantcast , Google Analytics. - PowerPoint PPT Presentation

Transcript of Social Content in the Age of Digital Media

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Social Content in the Age of Digital Media

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The way media is consumed is radically

different than it was just five years ago.

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We reach over 60M people a month.SOCIAL75% of visits from social*

MOBILE50% of visits from mobile*

YOUTH60% are aged 18-34

Quantcast, Google Analytics

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Young audiences have moved online.

55% of online video views come from 18-34 year-olds.

By 2016, online video is expected to account for 55% of all consumer internet traffic.*

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85% use social media more than once a day.

Internal Survey, April 2013, 778

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Mobile video ad spend is set to quadruple by 2016.

eMarketer

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The second screen is real,

and always on.

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Give your viewers what they want – more to talk about.

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Creating custom content sparks excitement…

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… and accelerates conversation.

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Attract your audience.

Amplify experience.

Extend viewership.

Keep the buzz going.

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When the credits stop rolling,Keep the convo going.

Caty BurgessCW Media VP

[email protected]

Terry CityBuzzFeed West Coast [email protected]