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Social Commerce: Add a new dimension to your business and reap the rewards
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Social Commerce: Add a new dimension to your business and reap the rewards
Hervé BOURDON – VP Marketing Communication Oxatis
Tania CHAMMA – Business Development manager
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Social Commerce: Add a new dimension to your business and reap the rewards
• Develop your business thanks to E-Commerce and social networks
• Turn your clients and prospects into your best spokespeople
• Buzz and attention marketing? Master new communication channels.
Let’s start on a short introduction about the market and about Oxatis
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An E-Commerce Vison
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Mission - Offer
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A Responsible Approachin a Rapidly Growing Market
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A Responsible Approachin a Rapidly Growing Market
But…
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Technology with a Focus on Qualityand an Eye on the Future
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Oxatis E-Commerce Offer
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Oxatis E-Commerce Offer
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A Driving Force at the Heart of the E-Comme
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The site: a fantastic funnelA « chinois » as we say in french cooking
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Choose your drink
Think:
• ROI
• Conversion
• Time spent
• Compare: Test A/B
• Optimisation
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1 – In Real Life = Beer?
• Inexpensive
• Easy to drink: anytime/anywhere
• Quickly reach the limits
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2 – Search Engine Optimisation = Martini?
• Needs somepreparation
• Efficient, long terminvestment
• Choose the best ingredients
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3 – Price comparison services = Vodka Shot?
• As quick as you can
• Easy to manage
• Direct return, easilymeasurable
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4 – Developing customer loyalty = Their favouriteCocktail
• Tailor made offers for your best customers
• Adapted to theirexpectations
• Anticipate the demand
• Vary very often
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5 – Social Networks = Champagne!
• Bubbles!
• Satisfy all your guests
• Forget marketing, launch the conversation
• 2.0 is User GeneratedContent: Bring yourown bottle
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Choose a Social Network?
• Usage value, forget the tool, it’s all about conversation!
• Be adaptive, serious, fun, proactive, real – Tell yourstory!
• Watch the time spentcarefully
• Think reputation
• Think ROI
Does the tool matter? What are the keys to success?
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Turn your funnel into a megaphone