Social collaboration 10 must have tips for security, productivity and compliance

Social Collaboration:

10 must have tips for security, productivity and compliance

Sarah Carter, VP Marketing

Actiance, Inc.Confidential and Proprietary © 2011, Actiance, Inc.

All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.

U VConfidential and Proprietary © 2011, Actiance , Inc. All rights reserved.

Ten Tips to Safe Social Collaboration

1. Understand the landscape

2. Consider and address the risks

3. Understand the legal and regulatory situation

4. Establish a presence

5. Engage and be engaging

6. Consider Enterprise Social

7. Educate

8. Control, Manage, Secure

9. Review and Revise

10.Measure


The Internet Has Changed

• Public IM• P2P• Anonymizers• VoIP• Social Networks• Games• Virtual Worlds• IPTV

• Public IM• P2P• Anonymizers• VoIP• Social Networks• Games• Virtual Worlds• IPTV

Source: Actiance Annual Greynets Surveys 2008 – 2011 & Projected

• Financial IM• Unified Communications• Web Conferencing• VoIP• Remote Admin Tools

• Financial IM• Unified Communications• Web Conferencing• VoIP• Remote Admin Tools


Source: Actiance Annual Collaborative Internet Surveys 2008 – 2011 & Projected

The Enterprise and Web 2.0 Are Converging

2008 2009 2010 2011 2010 2009 2008


Social Is Booming

Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

Social Networking

Social Collaboration

Social Publishing

Social Feedback

Social Analytics


Understand the Social Risks

Data Leakage

Personal Information

Intellectual Property

Credit Card, SSN

Patient Records

Incoming Threats

Malware, Spyware

Viruses, Trojans

Inappropriate Content

Compliance & eDiscovery

SEC, FINRA, NFA

HIPAA, FISMA, SOX

PCI, FOI, DOD, FSA

FRCP- eDiscovery

FERC, NERC

User Behavior

Employee Productivity

Bandwidth Explosion

Every employee is the face of the business


Best Practices – The 4E’s

Establish Create a LinkedIn profile and populate with relevant information

Engage Make it easy for your network to contact, interact, and communicate with you

Educate Publish event notifications, news updates, upcoming conferences, job openings, etc.

Expand Offer links to other professionals or like-minded individuals (e.g., tax specialists, estate planning attorneys, etc.)

Objective Recommendation


Establishing a Presence Social Media?

Sales & Marketing Promotions Advertising Branding

HR Background checks Recruiting

Scientists & Researchers Information exchange Collaboration

IT Investigation of security breaches

Generate buzz and increase visibility

Strengthen customer relations

Build an additional revenue source

Extend your brand


Social Networking: Balancing Benefit & Risk

Risks & Challenges

Employee productivity– Control who can access what, when, and for how long

Content security– Introduction of malware

Brand and reputation protection– Allow “approved corporate posters” to self-moderate– Moderate posts from unapproved corporate posters

IP/Information Leak Prevention/NDA compliance– Sensitive, confidential term dictionary matching– Stop contract staff accidentally leaking your secrets– Quarantine posts for moderation by a reviewer– Quick deployment, no desktop touch

Compliance with regulation (e.g., FSA, PCI)– Archive content– Stop credit card number patterns– Control specific content


Establish a Presence (1a)

Create a LinkedIn Profile

Basic info, employment history, education, summary

Build out full content – its your resume

Approachable descriptions

Friendly, but professional

What’s in it for THEM?

Provide external contact info

Twitter, Blogs, Website

Personalize your URL


Establish a PresenceUse Groups

Answers

Use Applications


Engage with Customers, Colleagues, and Prospects (1)

Network with others

Look for jobs or candidates

Prospect for new business/customers

Advertise

Promote your company

Post updates, comments, etc.

Answer questions

Follow companies

Keep tabs on your network

Provide links to other resources


Educate Your Network

Publish events, upcoming conferences, speaking engagements, etc.

“attend events” – reach out to other attendees

Publish links to other relevant content (e.g., websites, collateral)

Industry news feeds


Educate & Re Educate Your Network

When you have new news

Message your network

We have a TRIBAL response to Social Networks – people respond more in this medium that they do IN ANY OTHER digital medium

50 messages at a time

My experience? 40% response if you get your message RIGHT, personal and timely

Do NOT overuse it


Control, Manage, Secure

Identity management Ensure that all the different logins of an individual link back to corporate identity

Activity control Posting of content allowed for marketing but read-only for everyone else

Granular application control Employees can access Facebook, but not Facebook Chat or Facebook Games

Anti-malware Protect network against hidden phishing or Trojan attacks

Data leak prevention Protect organization from employees disclosing sensitive information

Moderation Messages posted only upon approval by designated officer

Logging and archiving Log all content posted to social networks

Export of data Export stored data to any email archive or WORM storage

Issue Control Requirements


End Users Adopting Web 2.0 Faster Than IT Can Control

Actual customer traffic history (~155 organizations)Representing all Internet activity from over 150K end users (Actiance Internet Survey 2009)

Source: Actiance Annual Internet Survey 2010


Social Networking Feature Control

• Control features or areas of content posting by user or group


Content Monitoring

Policy summaries

Easy-to-set policies

– Archiving

– Moderation

Lexicons

Actions to take


eDiscovery of Social Networking Posts

Social networking activity and posts are captured

All the captured events are presented for eDiscovery and available for export to archiving platforms


Measuring Your Efforts

Number of Connections

– The more connected your are, the more connected you can be

– Make connections meaningful – a network of “connect with me even if you don’t know me has NO VALUE – you can buy a list from a list broker.

Number of responses from outreach

– Using advanced search, responses from inmails, messages etc

Comments on Discussions, in Groups, Answers

Number of Comments or Replies

Number of page views

Followers to your blog, twitter followers, retweets

Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.


About Actiance: Enabling the New Internet

Market leader for security and compliance solutions

Focused on Web 2.0, Social media, Unified communications

Global operations

1,600 customers across a range of industries

Broadest partner ecosystem


More Info?

www.actiance.com

Visit the Actiance Collateral Library at http://actiance.com/products/collateral-library.aspx

Specific Questions?

http://www.linkedin.com/in/sarahlouisecarter

Twitter: @SarahActiance

Email: [email protected]

650 631 6452 (desk)

415 806 9504 (cell)

+44 (0) 7970 729068 (UK mobile)


Ten Tips to Safe Social Collaboration

1. Understand the landscape

2. Consider and address the risks

3. Understand the legal and regulatory situation

4. Establish a presence

5. Engage and be engaging

6. Consider Enterprise Social

7. Educate

8. Control, Manage, Secure

9. Review and Revise

10.Measure

Sarah Carter, VP Marketing

Actiance, Inc

http://www.linkedin.com/in/sarahlouisecarter

Pg. 24

Social collaboration 10 must have tips for security, productivity and compliance

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