Social Change in Australia...Social Change in Australia: Social Change in Australia: 10 Trends...
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Social Change in Australia: www.mccrindle.com.au Social Change in Australia: 10 Trends Impacting Consumers and the Food Industry AGIC Wd d 28J l 2010 AGIC, Wednesday 28 July 2010 Presented by Mark McCrindle
Transcript of Social Change in Australia...Social Change in Australia: Social Change in Australia: 10 Trends...
Social Change in Australia:
www.mccrindle.com.au
Social Change in Australia:10 Trends Impacting Consumers and the Food Industry
AGIC W d d 28 J l 2010AGIC, Wednesday 28 July 2010
Presented by Mark McCrindle
Trend 1: Boom
Changing population
Trend 2: Ageing
Population 65-75 % of pop Life Exp p p p65
1950 7.9 mil 449,770 5.8 % 772010 22.3 mil 1.6 mil 7.6 % 852050 40 0 mil 4 1 mil 10 6 % 902050 40.0 mil 4.1 mil 10.6 % 90
Trend 3:Staff Shortages
Participation challenges – 7 enduring issues
1 Ageing population: 40 in 20201. Ageing population: 40 in 20202. Past peak labour: leaving F/T roles > entering: 20113. Leadership succession 1 in 3 by 20203 eade s p success o 3 by 0 04. Trend of declining normative tenure: 12 yrs to 4 yrs5. Portfolio careers and positions 5 careers, 20 emp.p , p6. Global and entrepreneurial: 1 in 47. Skills shortages still remain: 2%
Trend 4: Transitioning
Trend 5: Asymmetrical
TraditionReputationSit & ListenSit & ListenLong-term needsContentContentAuthority
Tradition InnovationReputationSit & ListenSit & ListenLong-term needsContentContentAuthority
Tradition InnovationReputationSit & Listen
RecommendationSit & ListenLong-term needsContentContentAuthority
Tradition InnovationReputationSit & Listen
RecommendationTry & SeeSit & Listen
Long-term needsContent
Try & See
ContentAuthority
Tradition InnovationReputationSit & Listen
RecommendationTry & SeeSit & Listen
Long-term needsContent
Try & SeeShort-term wants
ContentAuthority
Tradition InnovationReputationSit & Listen
RecommendationTry & SeeSit & Listen
Long-term needsContent
Try & SeeShort-term wantsProcessContent
AuthorityProcess
Tradition InnovationReputationSit & Listen
RecommendationTry & SeeSit & Listen
Long-term needsContent
Try & SeeShort-term wantsProcessContent
AuthorityProcessAuthenticity
Trend 6: New Lifestyles
Trend 7: Post Structural
Funnel
Fluid
Command & Control - 20th Century
LL
FINANCE OPERATIONS MARKETING
Collaboration & Cooperation - 21st Century
L L LLL
L LL
L L L
Trend 8: Post Lifestage
childhood adulthoodadulthoodadulthood
teensadulthoodd lth dt
adulthood
adulthoodteens
childhood adulthood19th Century childhoodadulthoodadulthood19th Century
teens
d lth dt adulthoodteens
childhood adulthood19th Century childhoodadulthoodadulthood19th Century
20th Century teens adulthood
d lth d
childhoodt
adulthoodadulthoodteens
childhood adulthood19th Century childhoodadulthoodadulthood19th Century
20th Century teens adulthoodchildhood adulthood
childhood tweens adulthoodteens kippers21st Century
Trend 9: Post Literate
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Trend 10: Post Rational
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postrational: cognitive-emotive engagement
+
SEEKERS EMBRACERS
EMOTIVE
AGREE-ERSHECKLERS
+COGNITIVE- -
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