@sandy_carter

Social Business Leadership Lessons

Learned from a Game

Sandy Carter

GM – IBM Ecosystem Development,

Social Business Evangelist &

Founder of Super Women’s Group

@sandy_carter

97 million active players a day!

Simple rules

500+ levels, more added every month

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Welcome to the world of online gaming

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@sandy_carter

Social Business Leadership Lessons from Games

1. You catch more flies with honey than you do with vinegar

2. Get help to get it done by sharing expertise

3. Community is the tie that binds

4. Opportunities are everywhere, but few have eyes to see them

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@sandy_carter

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1. You catch more flies with honey than you do with

vinegar

Acknowledge that there are positive rewards in store …

… users then begin to work harder in order

to achieve their rewards

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@sandy_carter

Honda: Employee recognition engages employees

Instant feedbackPublic vs 1 on 1Peer recognition

Managers providing recognition

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@sandy_carter

2. Get help to get it done by sharing expertise

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@sandy_carter

Streetline: Find parking in the City of Los Angeles via social

30% of trafficCaused by people driving

around looking for parking

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@sandy_carter

3. Community is the tie that binds

� View rankings of top scorers

� Compare with friends’ scores

� Use competition to bring people together

� Weave the fabric of community

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@sandy_carter

City of Honolulu:

IBM and partners provide platform for citizen developers

IBM Cloud

Infrastructure Sirius+

App ecosystem developed by citizen developers

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@sandy_carter

4. Opportunities are everywhere, but few

have eyes to see them

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@sandy_carter

Sun Life Stadium – Fans made with Mobile

Fans spend more time watching the game

Less time in traffic and long concession lines

Sun Life Stadium: Improves fan loyalty with social

comms

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@sandy_carter

Key #SocBiz Leadership Takeaways

1. Having trouble captivating your social audience? Try gamification!

2. Being indispensable comes from socially sharing your expertise, rather than holding it back

3. Healthy competition breeds active social communities

4. In social, focus on the trees, not just the forest

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@sandy_carter

Follow me

@sandy_carter

twitter.com/sandy_carter

Subscribe to my blog:socialbusinesssandy.com

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