SOCIAL BUSINESSIt’s not

ADOPTIONbut

ADAPTATION

Milan, june 13th 2013

BertrandDUPERRIN

Consulting Director - Nextmodernitybduperrin@nextmodernity.com

www.nextmodernity.com@nextmo

www.duperrin.comwww.duperrin.com/english

@bduperrin

Taken for granted :success is a matter

ofADOPTION

90% of social initiatives will FAIL

Source : Gartner

User Adoption

Praise driving left

While traffic rules still say

«drive right»

People at theCENTER

- of what ? -

WHY do people do WHAT they do

the WAY they do it

• Only 28% of knowledge workers actually use collaborative tools at least montly

• Only 22% of social workers consider social software indispensable to get work done

• 64% of organizations achieved limited business benefits from E20 Source :

Forrester

Neither BAD nor FADOnly irrelevant in people’s context

We should not expect an application to work in environments for

which its assumptions are not

valid

Eliyahu M. GOLDRATT

A social business builds and

continuously improves a system

designed to effectively acquire,

leverage and develop its

intangible assets to achieve

better operational

performance

Some things will NEVER change by themselves until

YOU decide to CHANGE them

Strategy

• From competitive to adaptative advantage

•Run a long term plan or catch opportunities ?

Systems• Rigid or adaptive ?

• Embed people’s knowledge in design and execution

• Designed for exceptions and fast-changing environments

• Are systems of engagement an isolated bubble in the corporate IT ?

• Are communications lines formal or informal ? Validation, workflows...

Skills•What skills for the

21st century ?

•Hire the right people or non social so-called rockstars ?

•How do staff improve and acquire skills over time ? On the job ?

Structure•Hierarchy or wirearchy ?

• End of economy of scales : small teams achieve better results and are more engaged

• Subsidiarity, self organization, empowerment

•Decisions : intuition or facts and deep knowledge, end of HiPPOs

•Reporting managers or servant leaders

Style• Top down or bottom

up ?

• Servant leadership

•Collaborative and participative management

• Lead by the example

• Trust or control ?

•Open and visible work

Staff•New jobs and roles : Chief

Data / Digital officers. Have them ?

•Hiring people according to skills / staff needs and value or that (would ) have been successfull in yesterday’s world ?

•How are people evaluated, rewarded ?

• Learning / training programs

•What motivational systems/programs (informal, networked ?)

Shared values• What’s your goal, mission ?

How do you articulate it ?

• What’s your corporate culture ?

• Internal competition vs common success

• «Us against the world»b vs. caring about stakeholders

• Customer driven ? People-centric ?

• Are they enforced into operations and with the ecosystem

Do you see any GAP ?Anything planned to

bridge it?

Both LOCAL & SYSTEMIC

Both ADVOCACY and CHANGE

Both USER ADOPTION

andBUSINESS

ADAPTATION

Change is a matter of sensemaking and

alignment

www.nextmodernity.com@nextmo

www.duperrin.comwww.duperrin.com/english

@bduperrin