Social Business for Accountancy Practices

Paul Harrison | Carve Consulting LLP @paulcharrison

In the next 30 minutes..

Challenging the perception of social

Understanding your new client ‘Social Selling’ and beyond Communities & Content that create

value Where does your organisation sit? 5 point action plan Q&A

> The People are the Platform

> Your new client is social, savvy, mobile, connected

> Implementing ‘Social Selling’

> Communities and content that create value

2%

10K Fans.200 Reached.

Systemic organisational engagement

Integration to BD process

Training

Corporate Social Broadcasting

Random acts of social

V~L

Value

/ Eff

ective

ness

Action Plan① Get senior level buy-in: relationship building

(therefore social) is EVERYONE’S job② Get individual profiles up to an acceptable

standard. Train fee earners on how to identify opportunities and build relationships

③ Invest in content, considering who / how where / when / what

④ Promote that content to hyper targeted audiences

⑤ Ensure the whole company is always-on the business of connecting, listening, engaging. This is the new normal.

Social Business for Accountancy Practices

Paul Harrison | Carve Consulting LLP @paulcharrison