Social Business Failures Keynote @ CITE (Consumerization of IT)
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My keynote on social business failures and how to avoid them, along with the Adoption Index.
Transcript of Social Business Failures Keynote @ CITE (Consumerization of IT)
Social Business Isn’t Rocket Science…or is it?
Kevin D. Jones (@KevinDJones)Social / Organizational Strategist
NASA’s MSFC / GSFC
consumerization of IT in the enterpriseconsumerization of IT in the enterprise
PandemicCatastrophi
cIntrinsic
not an option.is
GO CHEAP
GIVE THEM OTHER OPTIONS
TREAT IT LIKE AN IT PROJECT
EXPECT USER TO KNOW WHAT TO DO
WORK IN A CULTURE OF LOW TRUST
React
Focus on stats instead of
stories
Focus on the masses
instead of the individual
Don’t manage expectations
Ignore those who have done this
before
Underestimate the politics
Think you are in the social
business
Make this an extra thing to
do
Make policy ugly
Assume this is about the toolAssume this
isn’t about the tool
Forget about the human experience
Assume Age > usage
Make this your project
Don’t do an ROI
Rely on the ROI
Don’tBe
BOLD
Adoption IndexRelative Advantage (x1.5)The degree to which an innovation is perceived as better than the idea it supersedes. The degree of relative advantage may be measured in economic terms, but social prestige factors, convenience, and satisfaction are also important factors.
Compatibility (x1.5)The degree to which an
innovation is perceived as being consistent with the
existing values, past experiences, and needs of
potential adopters.
Complexity (x1)The degree to which an
innovation is perceived as difficult to understand and
use.
Trialability (x1)The degree to which an
innovation may be experimented with on a
limited basis.
Observability (x1)The degree to which the
results of an innovation are visible to others. The easier it is for individuals to see the results of an innovation, the
more likely they are to adopt.
Total Score
Out of 30
** Adapted by Kevin D. Jones from Diffusion of Innovation by Everett M. Rogers
Sustaining Adoption Index for XXXXXXRelative Advantage - 2
Good for quick questions to a shallow pool of people. Desktop app is limiting in
amount of info that can be exchanged. Web version is
rarely used.
Compatibility - 1Not compatible with getting
real work done except in rare circumstances. Adds
another tool to use instead of replacing.
Complexity- 1Although easy to use, it is
difficult to understand how to use in within the everyday workflow with
team members.
Trialability- 1Although easy to try
individually, trying with others is difficult because not
everyone will use and monitor.
Observability - 1Because of its difficulty in
fitting into the workflow, not many instances are
observed.
Total Score - WEAK
7.5/30or
25%
Kevin D. JonesvinJones.com
