Social Business Conference 2013 - Social networks are not about people
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Transcript of Social Business Conference 2013 - Social networks are not about people
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Social networks are not just about people.
Henry Chang, IT Advisor
Office of the Privacy Commissioner for Personal Data, Hong Kong
26 March 2013
Social Business Conference
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Social Networks – about people?
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Social Network – or about individuals?
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When social networks are used for:
• Opinion monitoring (61%/2012 ; 32%/2011)
• Customer service (48%/2012 ; 38%/2011)
• Recruitment
• ‘Like’ analysis
• Don’t forget marketing / direct marketing…
So when it is about individuals?
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• Are you aware of the platform policies?
• Do you have any corporate policies?
• Do you know of any applicable
regulatory policies/rules?
How well are you prepared in using
social networks in business?
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• Informed consents• Do individuals know you are collecting data about them,
what for, and whether they can opt-out?
• Security• Once collected, data users and their contractors have the
responsibility to protect the data.
• Transparency• Policies and practices on data collection, use, retention,
opt-out, access etc. should be transparent to all
stakeholders.
Key principles on personal data
privacy protection…
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New Direct Marketing Regime
For data users:
• New Guidance on Direct Marketing
- http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf
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Thank You