Social basics for independent professionals
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Transcript of Social basics for independent professionals
04/18/2023 1
Social Basicsfor Independent Professionals
©2014 Filigree Consulting Inc.All Rights Reserved
04/18/2023 ©2013 Filigree Consulting Proprietary and Confidential
2
04/18/2023 3
To social or not to social?
Should you use Facebook or Twitter or LinkedIn? Is this really your question?
Perhaps the question you are really trying to answer is…
Can social media help me to exceed my business goals and does it make sense to integrate into my
business strategy?
Source: Sept 2013 http://socialmediatoday.com/andykinsey/1707816/social-media-men-vs-women
©2014 Filigree Consulting Inc.All Rights Reserved
Social Maturity?
• Believe it or not – social platforms are still at an immature state.– mature in terms of users– immature in terms of uses
• Demographic of social users 35yrs + remain as an untapped market for prospecting
• As they get more comfortable, they will turn to social platforms for needs, wants and referrals
Will you be there?
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Do you…
search for potential customers or buyers (a.k.a prospecting)?
ask for recommendations/reviews? provide examples of your work? leverage competitive information? leverage printed marketing material? want your clients to refer business to you? share knowledge with your clients and prospects? want to know what people think of you, your business or
your competitors business? want to be truly accessible? want to be easy to contact and refer?
©2014 Filigree Consulting Inc.All Rights Reserved
04/18/2023 6
The POST model
People. Objectives. Strategy. Technologies.
• Source: http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
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The POST model
• People. What kind of clients and prospects do you have? How do they behave online? What is their Social Technographic Profile?
• Objectives. What are your goals? Are you more interested in listening in order to gain insights? Or do you want to enable your customers to generate more awareness?
• Strategy. How do you change your relationship with customers? What do you want to get out of these relationships? Which direction do you want to take and what is the underlying proposition?
• Technologies. What applications shouldyou use? How much time should this take? This step reflects the choices you make in the first three steps.
Source: http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
?©2014 Filigree Consulting Inc.
All Rights Reserved
04/18/2023 8
People
• What kind of clients and prospects do you have?
• What are their Social Technographic Profile?– Are they online? Where and when?– How do they behave online?– How do they research?– How do they refer? ?
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Objectives
• What are your goals?• How much and by when?• How will you measure?• Do you want to
– Gain/share insights? Listen?– Sell / promote / educate ?– Enable referrals?– Get/give recommendation/reviews– Generate more awareness– Be where your prospects are– Find out about the competition?– Etc/
?©2014 Filigree Consulting Inc.
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04/18/2023 10
Strategy
• How do you change your relationship with customers?
• What do you want to get out of these relationships?
• Which direction do you want to take and what is the underlying proposition? ?
©2014 Filigree Consulting Inc.All Rights Reserved
04/18/2023 11
Technology Last?
©2014 Filigree Consulting Inc.All Rights Reserved
04/18/2023 ©2013 Filigree Consulting Proprietary and Confidential
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Social BasicsA little bit of knowledge so that you know enough to be able to figure out the people, objectives and strategy pieces.
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Social Media defined
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Type of social platformsSocial networking sitesFacebook, Google Plus, CafeMom, Gather, Fitsugar, LinkedIn
Micro-blogging sitesTwitter, Tumblr,
Publishing toolsWordPress, Blogger, Squarespace. LinkedIn, Slideshare
Collaboration toolsWikipedia, WikiTravel, WikiBooks
Rating/Review sitesAmazon ratings, Angie’s List, Yelp
Photo sharing sitesFlikr, Instagram, Pinterest
Video sharing sitesYouTube, Vimeo, Viddler, Vine
Q&A SitesQuora
Personal broadcasting toolsBlog Talk radio, Ustream, Livestream
Virtual worldsSecond Life, World of Warcraft, Farmville
Location based servicesCheck-ins, Facebook Places, Foursquare, Yelp
WidgetsProfile badges, Like buttons
Social bookmarking and news aggregationDigg, Delicious, Technorati, Newsle
Group buyingGroupon, Living Social, Crowdsavings
CrowdsourcingKickstarter, IndieGoGo, Crowdrise, spot.us Source: See more at: http://decidedlysocial.com/13-types-of-social-media-platforms-and-counting/#sthash.MCDKI9qN.dpuf and augmented by Sandra Greefkes, Filigree consulting, 2013
©2014 Filigree Consulting Inc.All Rights Reserved
04/18/2023 15
Current Insights of Social
• People?• Objectives?• Strategy?Is your business targeting prospects by gender, age, income or education level?Source: http://visual.ly/social-media-demographics-who-uses-what-platforms
©2014 Filigree Consulting Inc.All Rights Reserved
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Current Insights of Social - Gender
Source: Sept 2013 http://socialmediatoday.com/andykinsey/1707816/social-media-men-vs-women©2014 Filigree Consulting Inc.
All Rights Reserved
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Google+
As of Oct 2013 it isthe fastestgrowingplatform
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Source: Sept 2013 http://socialmediatoday.com/andykinsey/1707816/social-media-men-vs-women
But don’t let gender mislead you…
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Demographics vs Behavior
There is a need for balance
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LinkedIn Premium accounts
• Paid version offers many benefits for those that want to prospect.
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YouTube
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Right platform/content.
• Where, when and how much time?• Perhaps the social platform you choose is
based on the complexity or potential level engagement of your content?
• Perhaps you“optimize”your contentfor theplatform.
Source: Sept 2013 http://socialmediatoday.com/andykinsey/1707816/social-media-men-vs-women
©2014 Filigree Consulting Inc.All Rights Reserved
04/18/2023 24
So what now?
1. As best you can, define your businesses “social” demographic.
2. Research their social behavior.
3. Define your goals, objectives, strategies
4. Pick / prioritize the social platform
5. Execute6. Measure7. Refine
©2014 Filigree Consulting Inc.All Rights Reserved
04/18/2023 ©2013 Filigree Consulting Proprietary and Confidential
25
Some of the information in this deck was leveraged from a slide share deck authored by Jessica Stahl http://www.slideshare.net/JessicaStahl/making-twitter-your-newswire
References
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Sandra May Greefkes, Vice President and Principal Consultant , Filigree ConsultingM: 858.997.7324 | E: [email protected] us on most social sites @filigreesocialYour referrals are the greatest testimonial we could receive and critical to our business. Thank you for passing my contact information forward to your trusted network.
©2014 Filigree Consulting Inc.All Rights Reserved
Please contact me if you or someone you know would benefit from:• social business coaching• social business strategy• Social business
implementation