SOCIAL AND NEW MEDIA TRENDS · 2014. 4. 9. · 2. London 2012 1 444 633 3. Wimbledon 965 881 27....
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SOCIAL AND NEW MEDIA TRENDS Alfons Juck
Transcript of SOCIAL AND NEW MEDIA TRENDS · 2014. 4. 9. · 2. London 2012 1 444 633 3. Wimbledon 965 881 27....
SOCIAL AND NEW MEDIA
TRENDSAlfons Juck
Now have many of you have personal account on
Facebook?
How many on twitter?
How many on other social media?
How many posted something in last one or two hours?
Ladies and Gentlemen!!
210 billion emails send out daily
3 million images uploaded to Flickr everyday
43 339 547 gigabytes sent across mobile phones everyday
700 000 new people are added on Facebook everyday
45 millions of status updates are recorded daily
5 million tweets per day
900 000 bloggers articles every day (would fill NY Times for
19 years)
AVERAGE DAY ON INTERNET
What’s driving the continued growth of social
media? EASY ACCESS, SHARING MOMENT
Wikipedia lists as much as 205 social media
Networking websites worldwide
TRENDS
More people are using smart phones and tablets to access
social media.
The personal computer is still at the center of the social
networking experience, but consumers are increasingly
looking to other devices to connect on social media.
MOBILE
Time spent on mobile apps and the mobile web account for63 % of the year-over-year growth in overall time spentusing social media.
46% of social media users say they use their smartphone toaccess social media; 16 % say they connect to socialmedia using a tablet.
With more connectivity, consumers have more freedom touse social media wherever and whenever they want.
More and more people are connecting to the Internet—andfor longer amounts of time. People continue to spend moretime on social networks than any other category of sites—20% of their time spent on PCs and 30% of their mobile time.
TIME SPENT
New social media sites continue to emerge and catch on.
PROLIFERATION
Social TV is on the rise. The skyrocketing adoption and use of
social media among consumers is transforming TV-watching
into a more immediate and shared experience. As of June
2012, more than 33 % of Twitter users had actively tweeted
about TV-related content.
Some 44 % of U.S. tablet owners and 38 % of U.S. smartphone
owners use their devices daily to access social media while
watching television. In the Latin America region, more than
50 % and in the Middle East /Africa Region more than 60 %
THE GLOBAL LIVING ROOM
From global events like the Summer Olympics, toregional events like the Presidential debates in theU.S., consumers around the world used socialmedia to engage with everyone from close friendsto complete strangers, revolutionizing the televisionviewing experience.
What about our ATHLETICS events – when they willbe the debate?
EVENTS
When it comes to accessing social content, it's all about mobile—particularly apps. App usage now accounts for more than a 1/3 ofsocial networking time across PCs and mobile devices. Compared tolast year, consumers increased their social app time by 76 %, spendingmore than 7x more minutes on apps than the mobile web. While thesocial media audience via PC declined a slight 5% from a year ago,time spent increased 24 % over the same period, suggesting that usersare more deeply engaged.
The list of most-visited social networking sites is pretty much the samewhether people are going online through a PC browser, through theirmobile web browser or using an app. Mobile usage once again provesto be a key component of social as each of the top networks via mobileweb saw significantly greater growth compared to its PC audience overthe last year.
CONTENT
BLOGGER (blogs)
YOU TUBE
WORDPRESS (blogging tool, content management)
LINKEDIN (largest professional network)
PINTEREST (visual discovery tool)
GOOGLE+ (sharing, facebook like)
TUMBLR (post anything from anywhere)
MYSPACE (music)
WIKIA (wikipedia group)
DAILY MOTION (watch, publish, share videos)
FLICKR (Picture galleries with groups)
INSTAGRAM (photos)
SLIDESHARE (slideshows)
REDDIT (connecting internet groups)
VINE (videos)FORSQUARE (to find places where go with friends)
MOST POPULAR SOCIAL NETWORKING
SITES
China has around 591 million internet users. There’s a strong drivetowards mobile internet, with desktop internet traffic dropping by 15% inthe first nine months of 2013. It’s reported that 91% of Chinese internetusers have a social media account, compared to 67 % of the onlinepopulation of the United States..
Pengyou: it means friend in Chinese. Pengyou has more than 259 millionusers. A Facebook like social network.
RenRen: originally called Xiaonei (which means campus), was set up in2005 and tends to be used by students and teens. It had around 178million users in 2012, when monthly unique logins were growing by 47% amonth. More of a Facebook-like social network.
Kaixin 001: Kaixin is a Facebook-like social network with 113 millionusers. Unlike RenRen, Kaixin’s target market tends towards the oldergenerations, and white-collar workers.
EXAMPLE CHINA (OWN WORLD)
Sina Weibo: Sina Weibo is the most popular social network in China, with around280 million active users and 500 million registered users. Its multimedia functions -displaying video and photos in timelines, predated Twitter’s rollout of theseservices.
Tencent Weibo: Sina Weibo’s main competitor is Tencent Weibo, which is the thirdmost popular social network in China with more than 230 million active users. Ithas a user base of 507 million users.
Baidu: China’s most popular search engine, owns a rival video service (iqiyi) andwas looking at purchasing another online video service, PPS.tv, which wouldhave made it the largest video service provider in China.
QZone: is the Chinese version of MySpace, letting users blog, keep diaries, listento music and share photos. It’s owned by Tencent, and so benefits from the link tothe QQ network.
Others: Douban, Diandian, WeChat.
(www.socialmediatoday.com)
EXAMPLE CHINA (OWN WORLD)
Login preferences 4th quarter 2013:
45 % Facebook – 35% Google – 7 % Youtube – 6 % Twitter – others minor
Devices:
52% Android OS mobile phone, tablets
41% Apple iOS mobile phone, tablets
3% Blackberry, Windows Phone
1% others
ANALYSIS
Content marketing is key to attract an retain customers.
Big data just keeps getting bigger.
Images outrank words.
The social enterprise emerges as a business function.
Companies engage with consumers in real-time with locationbased advertising.
Hashtags became leading search tool.
Mobile marketing surpasses traditional advertising.
FUTURE VIEWS
Social media is essential for successful business strategy.
Twitter is the newsroom of future.
Facebook sponsored updates became mainstream.
Slideshare becomes key influence
Youtube grows as content tool
The Dawn on social TV where viewers comment and share duringair-time
Search Engine Optimization SEO focused on consumer behavior
Sport Events:
1. UFC 14 325 611
2. FIFA 2014 World Cup 7 829 288
3. X-Games 4 643 575
... Run Nike Women Series 199 484
Boston Marathon 149 300
Sport Personalities
1. Cristiano Ronaldo 76,8 millions
2. Messi 55,2
3. Beckham 36,5
...18. Usain Bolt 13,6
...229. Jessica Ennis-Hill 1,2
STATS FROM
SOCIALBAKERS.COM
Organizations:
1. UEFA Champions League 22 824 732
2. NBA 21 101 158
3. WWE 17 707 352
6. Olympic IOC 7 729 326
68. IAAF World Athletics Club 357 136
European Athletics 77 124
New York Road Runners 63 459
London Marathon 66 019
...French Athletics Federation 53 563
... IAAF Diamond League 55 205
IAAF DL Meetings:
New York 14 512
Eugene 14 016
Paris 10 677
Rome 9174
Doha 5808
Lausanne 5484
Brussels 5151
Zurich 3994
Monaco 3506
Stockholm 957
Birmingham, Glasgow (British Athletics 27 080), Shanghai
IAAF World Challenge:
Brazilian Federation (Belem) 5850
Ostrava 5612
Spanish Federation (Madrid) 5423
ISTAF 2757
Zagreb 2620
Australian Federation (Melbourne) 2354
Kingston 1719
Russian Federation (Moscow) 1239
Hengelo 1042
Ponce 689
Rieti 654
Tokyo, Marrakesh, Beijing, Dakar none
IAAF Indoor
Boston 4097, Karlsruhe 728, Stockholm 152 (Birmingham British Athletics 27 080)
(Moscow Russian Federation 1239) – none: Gent
EA Indoor
Bydgoszcz 1025 (Tallinn Estonian Federation 10 609) (Praha Czech Federation 4412 + Prague 2015 686) – none: Reykjavik, Dusseldorf, Donetsk
EA Premium
Turku 525, Eberstadt 280, Torino 219, Orlen Cup 139 (Athens PV – Greek Federation 3505) (London street – British Athletics 27 080) – none: Odlozil, Rovereto
EA Classic
Budapest 4053, Bydgoszcz 1557, Heusden 454, Sotteville 397, Kalamata 246, Luzern 239, Kusocinski 192, Riga 94 - (Huelva – Spanish Federation 5423) (Zhukovskiy – Russian Federation 1239), none: Dessau, Goteborg, Sollentuna, Nancy, Velenje, Padova, Linz, Montreuil, Malmo
Clubs
1. FC Barcelona 11 369 753
2. Real Madrid 10 562 638
3. FC Barcelona 6 243 597 (Spanish)
Persons
1. Cristiano Ronaldo 25,2 millions
2. Kaka 18,4
3. Lebron James 12,3
... 44. Usain Bolt 3,27
....149. Jessica Ennis-Hill 1,32
Organizations
1. NBA 9 729 756
2. NFL 6 186 192
3. WWE Wrestling 4 174 842
British Athletics 49 200
... IAAF 48 300
.... European Athletics 13 000
French Federation 9197
Events
1. UFC 1 813 537 (ultimate fighting)
2. London 2012 1 444 633
3. Wimbledon 965 881
27. Rock and Roll Marathon 69 098
37. NYC Marathon 52 023 (+ NY Road Runners 42 300)
London Marathon 51 400
54. IAAF Diamond League 28 007
New York 3995, Eugene 3710, Oslo 739, Paris 627, Monaco 552, Brussels 508, Roma 471, Zurich 415, Lausanne 401, Doha 372, Stockholm 264, British Athletics (Glasgow, Birmingham) – Shanghai
IAAF World Challenge
Hengelo 1538, Kingston 343, Rieti 172, ISTAF 70, Zagreb 70, Ponce 96
Connected: RusAthletics (16 700 – Moscow), Australian Athletics (10 400 Melbourne), Spanish Federation (9129 –Madrid), EME NEWS (2300 – Ostrava)
None: Beijing, Tokyo, Marrakesh, Dakar
IAAF Indoor
Boston 1531, Stockholm 152, Moscow 111
Connected: British Athletics (Birmingham)
None: Karlsruhe, Gent
EA Indoor
Twitter non existing nearly (Only Prague connected to Czech Federation 220)
EA Premium
Turku 140, Athens connected to SEGAS 851, others none
EA Classic
Riga 465, Nancy 239, Goteborg 187, Budapest 41, Heusden 40, Malmo Games 3 (Huelva via RFEA 9129)Others none
YOU TUBE (IAAF, European Athletics, Ostrava, Karlsruhe, Sotteville, Padova, Praha).
Own TV: Gent, USATF.
In very small numbers: INSTAGRAM, FLICKR, GOOGLE+, DAILY MOTION.
WEBSITES DEVOTED TO OUR SPORT (more than news)
USA: Runnerspace.com, Flotrack.org, Letsrun.com
UK: Vincosports.com
NED: Losseveter.nl
USAGE OF OTHER SOCIAL MEDIA
CONCLUSIONS• Create athletics social network
• Create and use Facebook and twitterprofiles for each meeting (all year)
• Use other social media – mainly orientatedfor videos and photos
• Prepare social media content for spectatorsvisiting your stadium: apps, results,interviews, photos, photo finish etc.
• Create themes to be discussed at yoursocial media
• All one day meetings to be more seen and
heard in the social networks and so win more
image and interest from sponsors and public
institutions and individuals.
• And also spend some time in nature, forest,
beach without mobile, tablet or pc...SOURCES
www.nielsen.com social media report
www.socialbakers.com
www.onlineeducation.net
www.socialtimes.com
www.mediabistro.com
