1. Communication Strategies& Social Media: Overview Facilitator: Don Stanley 3Rhino Media www.3rhinomedia.com don@3rhinomedia.com 608 561 7097DON STANLEY | @3rhinomedia | 3rhinomedia.com

2. A Quick Overview30,000 Foot View Some basics on why government should use social/digital A quick overview of the most popular social/digital tools Foundational tips for getting started DON STANLEY | @3rhinomedia | 3rhinomedia.com 3. The opportunity of social media and government is noteconomic or technological.Its emotional.Aneesh Chopra, CTO of the U.S. Government DON STANLEY | @3rhinomedia | 3rhinomedia.com 4. If that doesnt work for you:Studies show that citizens who engage with governmentonline have a more positive view of government.Promoting close online engagement also: Creates better decisions by capturing local knowledge Increases the capacity of society to understandcomplexity of problems Increases public support by legitimizing the solutionsSource: http://www.slideshare.net/govloop/pew-government-online-studyDON STANLEY | @3rhinomedia | 3rhinomedia.com 5. Traditional Communication and Digital 6. Government agencies are increasingly online. Why? 7. 20%Total amount of online time dedicated to social media. (And the number is increasing rapidly with mobile technology) 8. 20%And the number is increasing rapidly withmobile technology 9. BREAKING NEWS: Citizens use Digital 48% of adult Internet users have looked forinformation about a public policy or issueDON STANLEY | @3rhinomedia | 3rhinomedia.com 10. BREAKING NEWS: Citizens use Digital 48% of adult Internet users have looked forinformation about a public policy or issue 41% have downloaded government formsDON STANLEY | @3rhinomedia | 3rhinomedia.com 11. BREAKING NEWS: Citizens use Digital 48% of adult Internet users have looked forinformation about a public policy or issue 41% have downloaded government forms 35% have researched government documentsor statisticsDON STANLEY | @3rhinomedia | 3rhinomedia.com 12. BREAKING NEWS: Citizens use Digital 48% of adult Internet users have looked forinformation about a public policy or issue 41% have downloaded government forms 35% have researched government documentsor statistics 25% have received online advice from agovernment agencySource: Pew Internet DON STANLEY | @3rhinomedia | 3rhinomedia.com 13. Government 1.0 Town HallsConstituent MeetingsDON STANLEY | @3rhinomedia | 3rhinomedia.com 14. Government 1.5 Streaming/RecordedUpdated WebsitesVideo DON STANLEY | @3rhinomedia | 3rhinomedia.com 15. Government 2.0Mobile AppsSocial MediaPeople want/expect engagement on the goDON STANLEY | @3rhinomedia | 3rhinomedia.com 16. Case Study 17. Case Study 18. Case Study 19. Case Study 20. Case Study 21. Case Study 22. Social Media is a Spoke DON STANLEY | @3rhinomedia | 3rhinomedia.com 23. tastic onLets look at the #s 24. Number of Accounts150 million (2009)500 million (2010)700 million (2011)1 BILLION (2012) *FB is blocked in China 25. AVERAGE USERMONTHLY: 8 friend requests per month 15:33 minutes 40 visits/month 80 community pages, groups andevents creates 90 pieces of content eachmonth 350 million access FB via a mobiledevice each day (up from 200 million)DAILY: 30 billion pieces of content are sharedeach day, including 250 million photosSource: facebook.com, pingdom.com 26. Changing the world, 140 characters at a time 27. By The #s140 million users 28. By The #s 140 million users55% via mobile 29. By The #s 140 million users 55% via mobile40% just listen 30. the News Source 31. LinkedIn connects you to your trusted contacts and helpsyou exchange knowledge, ideas, and opportunities with a broader network of professionals. 32. By The #s175 millionmembers 33. By The #s 175 million members2/second 34. By The #s 175 million members2/second1 million groups 35. By The #s175 million members 2/second1 million groups22% mobile 36. By The #s175 million members 2/second1 million groups22% mobileMost educated 37. YouTube 38. YouTube By The #s72 Hours/minute 39. YouTube By The #s 72 Hours/minute4B videos/day 40. YouTube By The #s 72 Hours/minute 4 Billion/day800m uniquevisitors/month 41. YouTube By The #s 72 Hours/minute 4 Billion/day 800m unique visitors/month #2 SearchEngine 42. YouTube By The #s72 Hours/minute4 Billion/day800m unique visitors/month#2 Search Engine4B hours/month watched 43. YouTube By The #s72 Hours/minute4 Billion/day 800m unique visitors/month#2 Search Engine4B hours/month watched200m+ mobileviews/day 44. YouTube By The #s72 Hours/minute4 Billion/day 800m unique visitors/month#2 Search Engine4B hours/month watched200m+ mobile views/day50x higher SER 45. Foundations: Getting Started& avoiding squirrel syndrome! 46. 3 Pillars for StartingYou MUST have in place 47. 3 Pillars for Starting 48. 3 Pillars for Starting 49. 3 Pillars for Starting 50. Pillar #1:Clear Goals, Clear Action Plan If you aim for nothing, youll hit it every time F.O.C.U.S 51. How Can You Leverage Social? Inform? Redirect people to your site? Public Relations? Networking? Customer Service? Learning & Market Research? Respond to issues? Build Community? Others DON STANLEY | @3rhinomedia | 3rhinomedia.com 52. Pillar #2:Measure your activitiesare they helping your department achieve your communication goals?Brainstorm ideas now 53. Pillar #3: Do the daily work andcommit to the long-termhave a plan for how to handle growing painsThe CDC has some great examples 54. THIS IS WHERE TO START!1. Why are you using social media? What is the PRIMARY reason? What specifically do you want to accomplish? (see examples)2. Who do you need to connect with via social? Why are they in your 20%?3. How can you connect with them? What types of information would be of value to them and you?4. Why should they care are about you?5. How will you be active long-term? Remember this isnt a one night stand. Think 12 months, 9 months, 6 months, 3 months to reach your marketing goals? Consider Hallmark as a guide.6. What tools should you use to engage with them? (notice this is far down the list) 55. Connect with me Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.com don@3rhinomedia.com 608 561 7097www.3rhinomedia.com/blog