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Social and Cultural Meaning of Networks
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Transcript of Social and Cultural Meaning of Networks
Social and Cultural Meaning of Networks
Shinya ICHINOHEKeiwa CollegeNiigata, Japan
Background : Information Law
Made by Vincenzo Cosenza
Outline
• Social Media and its Impact• Social Media in Japan and East Asia• The Great East Japan Earthquake and
Networks
Social Media and its Impact
Differences among services
• Open or Closed• How to categorize
friends– Make Groups what
you want show (g+, Fb)– Make Lists which you
want to see (Tw)• Integration between
search and SNS
Social Media and Revolution• Social Media Supported Rebel Campaign happened
in Tunisia, Egypt and…– Moldova's "Twitter Revolution" April, 2009– #iranelection (Iran) #urumqi (China)
• Divided over the role of social media • Social Media is not the sole cause of revolution• Revolution in “Organizing” (by Daisuke TSUDA)– Connecting and organizing people to join in the
movement– Appealing their Legitimacy to ask for the support from
outside
UK
by NicobobinusPhoto by mpeake
Moscow
Occupy Wall Street (US)
By david_shankbone
Social Media in Japan and East Asia
Social Media in Japan and East Asia
• Gradually domestic providers lose their position
mixi
• Japanese SNS, started in 2004• It had the largest share (subscribers) in
Japan• But recently the leading position come
to be doubtful.
Mixi has already dropped from the top?
• Nielsen excluded visitors (clicks) from external links to mixi
Nielsen Netview, Nov., 2011
• Korean biggest SNS, Started in 1999• Owned by SK telecom
You too, Cyworld?
• Korea Times pointed out that Visitors of Facebook in Korea surpassed Cyworld.
Source: Rankey.com
• Sina weibo (Twitter Clone) has 100 million subscribers (Global: Twitter 300 million / Facebook 800 million)
by KESO
A new Twitter record made by Japanese: “Castle in the Sky”
Tabelog
• Manufactured (fake) comments on the famous Restaurant listing site “Tabe-log” (Eat Log)
• Some agents sold to restaurants the paid service to write good comments and ratings.
• Japanese Consumer Affairs Agency started investigation and Tabelog issued warning about 39 companies.
• Suggestion: Necessity to build reliable network in advance
The Great East Japan Earthquake and Networks
Photos by Rumiko Yoshida
Communication Restriction Control
平成 23 年版 情報通信白書 / White Paper on Telecommunications 2011
Blue: Restricted Red: Connected
Search “Earthquake” on Yahoo! Japan
Source: Yahoo! Japan Staff Blog
Outside Tohoku
• Social Media were used by many people in Tokyo Area– Especially about train delay and other specific
topics– Realtime Search by Google ( suspended last july)– Firehose (Streaming API) Provided by Twitter
NHK allowed simultaneous distribution through Live Streaming serviceNico Nico Nama Housou( After unauthorized transmission)
Radiko, IP Simulcast Radio, temporally removed area restriction
Fukushima No.1 Nuclear Power Plant and Live Streaming
Photo by fumi
People wanted unedited sources about the accident.Niconico nama housou and Ustream streamedmost of all press conferences by government or TEPCO.
False Rumor: harmful materials in rain ?
ICHIHARA (Chiba Oil Factory) , 11th Mar. 2011, Photo: asahi.com
Somebody tweeted the rain after fire were harmful and was retweeted again and again
Which became more reliable?
Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
NHK (Public Broadcasting)
Portal Site
GovernmentBroadcasting Station (Private)
Social Media
University / Research Institute
Newspapers
Which became less reliable?
Government
Broadcasting Station (Private)
Social Media
University / Research Institute
Newspapers
NHK (Public Broadcasting)
Portal Site
Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
Google Person Finder
• Started 3 hours after the earthquake
• “crowd sourcing” trial– Papers put in the board of shelters
are shot, uploaded.– Their texts are input in the service by
users manually– They called cooperation through
Twitter – 5000 users contributed
• “We trusted people” (Masashi Kawashima from Google)
Project Fumbaro(hang on) Eastern Japan
• Amazon Wishlist was used to show what refugees need and users could send them soon.
Supporting Elder People
1. Younger people work and support for them
2. Set up more community radio station
3. Develop simple and easy-to-use device.
WX02A (Willcom)
Summary
• In South Korea and Japan, domestic web services (SNS) is losing their leading positions.
• As for Japanese context, social media is not deemed as tool of connecting people for social (political) movement in spite there are many tech savvy people.
• The Great East Japan Earthquake made us recognize the importance of social media together with traditional media to exchange localized and realtime information.
• In other hand, we need to consider how to support elder people continuously.