Social Activism at Social Media Week (Venezuela as Example)

8/11/2019 Social Activism at Social Media Week (Venezuela as Example)

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Social Activism

Download presentation:3kats.com/SMW

Almost any Type of Activism

uses the Internet to Multiplyits Performance.

And Social Mediais Used at least by 60% of Internet

Activists.

Social Activism

Fernando Nunez-Noda

Sept. 24, 2014
http://3kats.com/smw/http://3kats.com/smw/


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Social Activism


What does it impact/change?

Sandor Vegh:.

Classifying Forms of Online Activism.

Social Media is a channel for people

with little of no access to public

or independent media.


Awareness/advocacy


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Social Activism


Sandor Vegh:.



Organization/mobilization

1. To take

operations

to the cloud.2. To convene;

provide logistics

and timely

indications

to small or large

crowds.


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Social Activism


Sandor Vegh:.



Action/Reaction1. To launch

and coordinate

specific

campaigns.

2. To respond to any

unschedulled or

unexpected

situation.


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Social Activism



(Crowd) Funding

1. To get funds,

mainly through

donations.2. $5.1 billion

in 2013


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Social Activism


Opportunities

Broadcast messages.

Become a media (& Citizen Journalist).

Get funds for your cause.

Get members.

Get support (Petitions).Establish a solid relationship with high profile media,

journalists and opinion leaders.

Put your organization in the cloud.

Involve influencers.Perform Social Intelligence.

Crowd everything.


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Social Activism


Social Activism:

Venezuela

Source: The Atlantic, 2014, http://theatln.tc/1nOP5Ck

21% Twitter Penetration

Aprox. 3 Million Tweepsters

74% Express Political Beliefs


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Social Activism


Worldwide #SOSVenezuela Campaign


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Social Activism


Celebrities supporting #SOSVenezuela


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Social Activism


Mobilization


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Social Activism


Thank you

very much!


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Social Activism


Fernando Nunez-Noda is a Venezuelan journalist, specialized in online media.

He is the CEO of 3kats. Fernando is also a Huffington Postcontributor on cyber

society topics and served in the past as one of the founders of Venezuelan

Chamber of E-Commerce; Technology Editor El Universal and TalCual

(Venezuelan national newspapers); and digital journalism professor at

Universidad Catlica Andrs Bello. Fernando is also the author of two books:

Gua de Comunicacin Digital (2005, edited by UCAB and sponsored by

Unesco) and Comunicacinsocial y web(2009, Libros de El Nacional).

Email: [email protected]

Twitter: @nuneznoda
http://3kats.com/smw/http://3kats.com/http://voces.huffingtonpost.com/fernando-nuneznoda/mailto:[email protected]://www.twitter.com/nuneznodahttp://www.twitter.com/nuneznodahttp://www.twitter.com/nuneznodamailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://voces.huffingtonpost.com/fernando-nuneznoda/http://voces.huffingtonpost.com/fernando-nuneznoda/http://voces.huffingtonpost.com/fernando-nuneznoda/http://3kats.com/http://3kats.com/http://3kats.com/smw/

Social Activism at Social Media Week (Venezuela as Example)

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