Social Fundraising › files › 07.14.15 Storytelling... · The Secrets of Social Fundraising...
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Transcript of Social Fundraising › files › 07.14.15 Storytelling... · The Secrets of Social Fundraising...
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Source: Portnoy Media Group
Why Stories Matter
for Fundraising
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Photo Credit: HolidaysImages.com
Photo Credit: YouGetThePicture, Flickr
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Source: Communications Network, Paul Slovic
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Source: Communications Network, Paul Slovic
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Source: Ronald McDonald House Charities
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Source: St. Bernard Project
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Source: UNHCR
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“It is nighttime in Kahsu’s small town in Ethiopia.
Although the sun has set, the heat is intense and bugs
dance overhead. While everyone else is indoors,
Kahsu Assefa plays soccer by himself, barefoot, on a
hard patch of dirt.
With his nearly flat makeshift ball, Kahsu feels free for
the first time all day. On his way to school, other
children make fun of him, and like his soccer ball, his
spirit quickly deflates. But when he’s playing soccer, he
feels a rush of euphoria.” Source: Operation Smile
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Source: WaterAid America
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