SOCIAL MEDIA · 2018-01-20 · • A guide for managing your online reputation and avoiding ......

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1 All rights reserved. Copyright 2018 MD Creative. SOCIAL MEDIA PACKAGES Content Creation Community Growth Authentic Connections CREATIVE

Transcript of SOCIAL MEDIA · 2018-01-20 · • A guide for managing your online reputation and avoiding ......

1All rights reserved. Copyright 2018 MD Creative.

S O C I A L M E D I A PACKAGES

C o n t e n t C r e a t i o n

C o m m u n i t y G r o w t h

A u t h e n t i c C o n n e c t i o n s

CREAT IVE

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CONNECT WITH YOUR CUSTOMERS

WE OFFER A FULL, HANDS-ON SERVICE FOR YOUR SOCIAL MEDIA PRESENCE.

We specialize in media strategy, monitoring, content creation and interaction.

Let us help you define and implement strategies and training programs to connect your brand with your customer.

Our team brings an experienced designer, an epic writer and story teller and a captivating photographer together build your brand online.

Social Media can improve conversion rates, leads, sales and build brand trust and awareness.

OUR SOCIAL MEDIA SERVICES:

• Strategy and Management

• Content Creation

• Community Growth

We believe in authentic, meaningful, and engaging content - this is how your customer connects with your brand.

Let us bring your brand to life online.

Well-implemented social media marketing campaigns can produce

remarkable results for your business.

WE BRING VISUAL CONTENT + WICKED STORYTELLING TOGETHER TO BUILD YOUR BRAND + GROW YOUR BUSINESS

All rights reserved. Copyright 2018 MD Creative.

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PACKAGES BREAKDOWNHere’s the low down...

You likely fall into one of two categories, someone who knows exactly

what they want from a social media service, or someone who has no

idea what to look for.

Our startup and strategy packages are perfect if you want a stunning

setup where you can implement your own social media management -

we’ll give you the tools to do it.

We also offer 3, full service options. We’ll free up your time by managing

your social media accounts for you - aligning your digital presence with

your brand.

Whether you want a social media setup and DIY strategy, or you want

full management services, we'll create a custom package that fits your

goals and budget

Our most popular packages break down into 2 groups: The setup and

strategy packages, and our 3 management packages - everything can

be tailored to your needs.

Setup and Strategy Packages:START-UP PACKAGE – For those starting up or starting fresh, who need

their social media accounts set up and professionally styled.

SOCIAL MEDIA STRATEGY PACKAGE – Failing to plan is planning to

fail.. For those who want to make an impact. We take a realistic look at

what you want to achieve, map out how to get there, and offer training

to make it happen.

Social Media Management PackagesImplementation is a whole other playing field…

PACKAGE 1 – GETTING OUT THERE

PACKAGE 2 – WHEN YOU'VE GOT IT, FLAUNT IT

PACKAGE 3 - TAKING IT SERIOUSLY

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THE START-UP PACKAGESetup a professionally styled online presence

PACKAGE INCLUDES:

• Consultation to discuss your current state and goals

• Social media account set-up on up to 3 platforms:

- Facebook

- Twitter

- Instagram

- Google+

- Pinterest

- Yelp

- Linkedin

• Strategically written bios, profile logos, banners, images

• Customized checklist for future social media posts

• Guidelines for avoiding PR blunders on Social Media

• What to look for and expect when hiring a dedicated social media specialists

• Optional: Set up Facebook Shop Now section to link to website products/services

INVESTMENT STARTING AT $ 649

An Authentic, engaging approach to connecting your

brand with your ideal customter.

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THE STRATEGY PACKAGEReaching your ideal customer and building an online community

WHO IS THIS PACKAGE FOR? You want a strategy to grow you brand

and build your business online. We can either set you up to DIY or let us

take care of the rest with one of our implementation packages below.

This package also pairs perfectly with the Start-up Package.

PACKAGE INCLUDES:

• Consultation to get to know you, your business and your goals - providing you with a detailed social media plan that outlines goals, strategies, schedules, and evaluation techniques

• Outlining a personality for your brand on social media: Tone of voice, look, how you want to be perceived, what type of audience you want to reach

• Social Media Map: Weekly posting schedule, with timeline customized to ideal audience. Map includes one month look-ahead

• Audit and review of current social media pages

• Data tracking system set-up or communication with website handler for integration

• Content Strategy - we will help you plan your social media approach and goals 6 weeks in advance

• Customized hashtag sets and buzzwords for up to four defined audiences. Redefined every two weeks

• 10 custom graphics created to effectively communicate your message

• A guide for managing your online reputation and avoiding PR blunders

• A guide to determine what to and what not to post online

INVESTMENT STARTING AT $ 899

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MONTHLY SOCIAL MEDIA IMPLEMENTATION PACKAGESHow we can manage and grow your online precense.

WE OFFER 3 PACKAGES TO FIT YOUR GOALS AND BUDGET, AND WE

CAN CREATE A COMPLETELY CUSTOMIZED PACKAGE JUST FOR YOU.

We’ll free up your time by managing your social media accounts for

|you - aligning your digital presence with your branding.

SOCIAL MEDIA MANAGEMENT SERVICES PKG 1 PKG 2 PKG 3

Consultation to understand your social media goals

Weekly posting schedule and timeline customized to ideal audience

# of hour(s) of weekly interaction with target audience and followers 1 1 2

# of social media posts per week on one channel* 2-3 4-5 5-7 +

# of custom graphics per week 2 4 5-7 +

# of hours per month video or photo capture for online posts 2 2

Monthly branding updates (write-ups/bios, seasonal/targeted styling) 1 1 2

# of Social Media contest(s)/campaign(s) per month** 1 2

# of Social Advertising and Post\Tweet boosts per week 1 3

Monthly Targeted Advertising Campaigns

Online Social Response and Interactions

Active Social Network Building

Monthly blog post pitches to bloggers/Social Media influencers

Monthly Social Media analytics report

* Or automatic shares on linked platforms.**Budget set by client. We can advise.

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MANAGEMENT PACKAGE 1 Getting Out There

PACKAGE INCLUDES:

• Consultation to understand goals with your social media platforms

• Weekly posting schedule, with timeline customized to ideal audience

• 2-3 Posts\Tweets per week on one channel (or automatic shares on linked platforms)

• 2-3 Custom graphics per week

• Monthly Branding updates such as seasonal cover, profile images and sales or events

• 1 hour weekly interaction with target audience and followers from accounts

• Monthly Social Media analytics report

INVESTMENT STARTING AT $ 599

MANAGEMENT PACKAGE 2 When you've got it, flaunt it

PACKAGE INCLUDES:

• Consultation to understand goals with your social media platforms

• Weekly posting schedule, with timeline customized to ideal audience

• 1 hour weekly interaction with target audience and followers from accounts

• 4-5 Posts\Tweets per week

• 4 Custom graphics per week

• 2 hour per month video or photo capture for online posts

• Seasonal/temporary banners/profile images. Up to one per month

• 1 Social Media contest or Social Media campaign/sale promotion per month (Budget set by client. We can advise)

• 1 Social Advertising and Post\Tweet boost per week

• Monthly Social Media analytics report

INVESTMENT STARTING AT $ 899

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MANAGEMENT PACKAGE 3 Taking it Seriously

PACKAGE INCLUDES:

• Consultation to understand goals with your social media platforms

• Weekly posting schedule, with timeline customized to ideal audience

• 2 hour weekly interaction with target audience and followers from accounts.

• 5-7 weekly social media posts (Daily or as needed). Curated from the client, client’s website, client’s staff, or generated by us)

• Custom business related graphics

• 2 hour per month video or photo capture for online posts

• Seasonal/temporary banners. Up to one per month

• 2 Social Media contests or Social Media campaign promotions per month (Budget set by client. We can advise)

• Social Advertising and Post\Tweet boosts

• Monthly Targeted Advertising Campaigns

• Frequent Branding updates such as seasonal cover and profile images

• Online Social Response and Interactions

• Active Social Network Building

• Monthly blog post pitches to bloggers/Social Media influencers

• Monthly Social Media analytics report

INVESTMENT STARTING AT $ 1499

Content that connect with your customer and drives revenue

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NEED INDIVIDUAL PIECES?—

Are you busy running a business

and trying to DIY your design work?

Let us help you, so you can focus on

what matters most!

TIP: ADD THESE ON TO YOUR PACKAGE FOR A REDUCED RATE

ADD-ON SERVICES• Custom branded social media

template design

• Photo retouching and editing

• Digital advertisement graphic

• Images for a branded social media presence

• Website launching toolkit

• Newsletter layout design

• Mailchimp set-up and training

• Email newsletter template (html)

• E-book layout setup

• Art direction and photography

• Brand coaching and direction

• Customized digital social media ad/campaign

• Photography - products, events, team, office, indoor/outdoor

WAIT, THERE'S MORE!?At MD Designs, we have you covered on all angles. Do you know that we can support you with...

B R A N D I N G + I D E N T I T Y

RESPONSIVE WEB DESIGN

SOCIAL MEDIA MARKETING

STRATEGY + COORDINATION

PRINT + PACKAGING DESIGN

BRANDED PHOTOGRAPHY

We will work with you to build a package that is right for your business and budget. Let us show you how to build your brand, so that you can grow audience, increase your income and spend more time doing the things you love. Read more about our services here or request an info kit here.

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THE MD COLLABORATIVEWhen a designer, writer and photographer walk into a bar...

Stephanie FroeseSOCIAL MEDIA MARKETER + DIGITAL CONTENT WRITER

Stephanie Froese (aka Steph) brings over seven years of experience in digital and broadcast journalism to the whip-whirling world of online storytelling.

As a news reporter, content writer, visual artist, and a shameless data fiend, Steph can help you amplify your brand's voice and create brand trust in the digital communities where your clients or customers hang out.

She currently manages several successful social media platforms including a Twitter account with over 198,000 followers and a Facebook page with over 53,000 unique followers, Steph can lead you through digital analytics to help you make intelligent budget and time decisions about your social media efforts.

Imogen Wallis-MayerCREATIVE DESIGNER + PHOTOGRAPHER

As a designer and professional photographer, Imogen seeks to combine colour, style and design in any composition, whether through digital or physical presentation. Imogen brings six years' work experience coupled with her time at Ryerson University where she graduated with honours from their Image Arts Program.

As a professional photographer who is also well versed in the branding design process, Imogen is able to capture your brand message within your custom branded images. Imogen knows that strong visual content is one of the most authentic ways to introduce and grow your brand. Her goal is to capture images that represent your message and make a connection with your potential customer. With a curious mind and a passion for remarkable design, Imogen focuses on leaving a unique and lasting impression through her work.

Megan DufresneCREATIVE DIRECTOR, DESIGNER + BRAND STYLIST

Megan Dufresne founded MD Designs to offer a one-stop-shop to not only create your brand, but to also share it directly with your target audience.

With over 10 years’ experience in graphic design web design and marketing, Megan is no stranger to brand strategy and implementation. As an experienced brand stylist, the content she creates is always on-trend, and reflects the brands she represents in the most authentic way.

Megan lives and breathes what she does, and believes it is important to stay true to a brand’s message while creating real organic content that makes a connection. Megan can help build your brand and grow your business online and in real life!

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WHAT WE CAN DOand what our clients have to say..

"Steph helped us map out what we're wanting to accomplish so we're putting

our time into something that's impacting our audience. We're busy guys and don't have time to just feed the beast of social media so it's good to have a strategy for

getting our music out to the right people. We see the buzz it generates about our

music and brings our songs into the ears of a lot more people than we were

reaching before."

- Jessie Elias, RYYZN

"My business does not run without the work of MD Designs. Megan’s marketing and branding knowledge have been essential in helping me take my company to the next level. She does all the things to my brand that as a business owner I cannot do myself. Her skill-set and marketing knowledge, along with constant professionalism are levels above anything

else I’ve come across in her industry. She has helped increase my membership rates ever since and I can’t recommend her enough!"

-Adrian Gomez, Advantage Fitness

"MD Designs, is an invaluable asset. I was very fortunate to have MD Designs assist me with launching my business, their creativity, professionalism, knowledge, and work ethic played a large role in assisting my company

to thrive. If you want positive results – hire MD Designs."

- Mark Curtin, 3Point Basketball

How we get social...When we generate followers, they are real people. We don't work with"bots," instead we focus on generating a following that is strategic by engaging with your community and customer.

SOME OF OUR RECENT WORK: (click for links)

• Managing a Twitter account with over 198K followers

• Managing a Facebook page with over 53K unique followers

• Doubled the number of local, organic (aka real people) Instagram followers of a start up to over 1000 in just 2 months

• Run successful campaigns for Advantage Fitness resulting in 25% growth in gym memberships in just 3 monthsCheck out our Google Reviews!

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WHAT NEXT?We like to work with complete transparency, clear communication and no surprises.

Whether you need one of our services or multiple built into one custom package, we would be happy to discuss your project needs. Check out all of our services on our website!

We have a collaborative, hands-on approach to our business and as a result, there are no surprises! We meet, we plan, we agree on the project estimate, set a deadline and get to work! Please read through our FAQ to find answers to some of the questions you might have about our process and approach.

We blend strategy, function and design on every project. No matter the size, we research, plan, agree on budget, set a schedule and get it done!

Let us show you how we build brands that make sense to your beliefs, your dream client and your business!

Contact us directly about your project needs and we will get back to you with a custom quote.

We believe in authentic, meaningful, and engaging

content - this is how your customer connects

with your brand.