Introductions

Our class survey results

• SurveyMonkey.com is an excellent, free online tool to make your own surveys.

My background

May 2005March 2004

My work

• Write twice a week for one blog• Once per week or more for hospital blog• Facebook page for fitness center 5 times week• Twitter feed for hospital 5 times per week• Blog posts once per week for private company• Facebook ads and contest for private company• Video and text for Stonyfield• Quarterly e-newsletter for Stonyfield

Expert? No. Continuous Learning

Required accounts

• A blog…which will talk about at the end of the hour today

• Facebook Business Page soon

• Twitter--soon

• LinkedIn--soon

• YouTube

• Hootsuite--soon

Be amazed

• http://www.youtube.com/watch?v=8r1CZTLk-Gk

Why we’re here• Two-thirds of adult internet users (65%) now say they use

a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. That’s more than

double the percentage that reported social networking site usage in 2008 (29%). And for the first time in Pew Internet surveys it means that half of all adults (50%) use social networking sites. The pace with which new users have

flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8% of internet users – or 5% of all adults – said

they used them.”---Pew Internet and American Life Project

WHY WE’RE HERESAMPLE SOCIAL MEDIA JOB

from Indeed.comDirector of Social Media and Channel Strategy

“Envision your career with one of the world's largest hospitality companies. With over 7,000 hotels, 145 Vacation Ownership Resorts, 200,000 rental units and more than 25,000 associates across six continents you'll discover the rewards of working in an energetic environment with caring colleagues.”

The Director of Social Media and Channel Strategy

• developing, implementing and overseeing WVO's strategic companywide social media and communications channels to protect and

• promote the WVO brand in the marketplace, • drive sales and marketing objectives and proactively • engage owners, associates and consumers on the value of

and appreciation for WVO programs.  In addition, this role is responsible for

• executing comprehensive messaging strategies, • public relations and marketing campaigns, • developing new social media, communications platforms

and applications, and • overseeing ongoing analysis across a variety of social

media, internal and external multi-media channels. 

This candidate must possess

strong written and verbal communication skills and a

vast knowledge of public relations and marketing practices

ability to deliver and execute high-quality social media and communications methods and mechanisms across multiple channels simultaneously, and

collaborate and build relationships with a variety of key constituencies to execute a cohesive strategy and deliver the overall objectives of the function in alignment with the vice president of Corporate Communications.                                                     

Actual duties...• Executing and aligning corporate communications strategies across all

social media platforms and communications channels, including but not limited to Google, Facebook, You Tube, Twitter, Videos, and Print. 

• ensure strategic / messaging consistency• writing, editing, and campaign development.• leading the development of requirements for new social media or channel

applications that create and engage communities and drive sales and marketing programs.

• Developing / writing / editing content for all channels (blogs, social media sites, electronic and written publications) to ensure consistent messaging is delivered to various internal and external audiences.  Serve as Managing Editor for all written materials regardless of the channel used to deliver.

 Proficiency with• Computer proficiency; Illustrator and  Photoshop; Microsoft Project or

equivalent Management Software; Microsoft Office; Microsoft SharePoint; Knowledge of web-based applications and technology requirements associated with publishing and / or social applications. 

Writing well matters

• Associated Press Stylebook

• https://www.apstylebook.com/apbookstore/invoice.php?pid=OLN-917360

• Strunk & White

• http://www.bartleby.com/141/

We will be surfing through…

• Marketing

• Public relations

• Business communications

• Journalism

The Boring Basics

Attendance Policy

More than 3 absences begins to affect grade

See your student handbook

If absent, you are still responsible for all assignments and class work

No phone calls, no texting in class

Laptops, Yes! Every class because we’ll be using them

EXCEPT at the glossary quiz

Don’t forget the academic support services

Tutoring is available

Writing? This is a writing-intensive course

Plagiarism

Penalty = Fail the assignment

Blackboard system for faculty has a check.

If you do:

You and I will meet

Incident is recorded in student’s school records

2nd or more violations reported to Dean

Plagairism!

Office hours:Fridays, right after class

11 a.m. to NoonRobert Frost Hall Room 203—

The Faculty Lounge

Withdrawels

Study those dates in your handbook!

A review of the Syllabus

Semester Project

• Must have created a social media plan by midterm (Week 8) for a business, organization, cause or nonprofit;

• Implementation of plan from Week 8 to Week 15.

• Begin now to review the document I will post or send called “Traditional and Social Media Marketing Plans”

Highlight Week 7

• Terminology Quiz

Weeks 9 & 10—Peer Teachings

• You each get 10 minutes or less to explain an entirely new social media platform or an efficiency tool, add-on, or plug-in. Present us with step-x-step for us to implement ourselves

• It cannot be Facebook, Twitter, YouTube, LinkedIn or blogging itself…

Weeks 14 and 15—Final Project Presentations

• Miss these presentations and 5 points will be deducted from your own project

• Dec. 16 and 21

Points DistributionTuesday topic posts to blogs (10 total) 20 points

Terminology Quiz 10 points

Social media marketing plan 25 points

Social media plan execution 20 points

Peer teaching 20 points

Attendance & Participation 5 points

TOTAL 100

Reading materials

Required readingsE-mail subscriptions• Media Bistro-- Jobs Daily &

ThinkMobile• Mashable.com• Social Media Examiner• SmartBrief on Social Media• https://www.smartbrief.com/

socialmedia/index.jsp• Ragan.com—Ragan’s Daily

Headlines e-news• Indeed.com Social Media jobs• --will be throwing more at you

• Will add required Facebook Fan Pages and Twitter feeds a bit later

• New reports as they come in

• Free webinars as they happen

Assignment for Tuesday

• Create: Your own blog• View: Take the NHSBDC free e-course http://nhsbdc

.org/social-media-small-business-new • Read: http://pewinternet

.org/Reports/2011/Social-Networking-Sites.aspx• Write: At least 3 paragraphs; your current use of social

media (which; how often; why) and reflections on the Pew report.

• Send: Me the permalink to your blog entry before Tuesday’s class

Your class blog

• Use what you already have, or…

• WordPress.org, or

• Blogger.com

• Link to your sources within your blog posts

Social media “hubs”

Blogs are becoming the “home base” for businesses and organizations who use Social Media. We’ll ultimately be using your blog in the same way.

SocialNomics videohttp://www.youtube.com/watch?

v=3SuNx0UrnEo

• R.O.I.

Your ability to find stuff using the Internet is not only key to this class, but key to life. Friday Find will be a treasure hunt. First person to email me with the complete answer, in paragraph form, will win…

Who is Howard Dean and what is his connection to

social media?