Soccnx III - If You Build It, Will They Come? Driving User Adoption for Social Software

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Speakers: Lisa Duke Sharon BellamySure, rolling out social software like Connections requires technical skills. But after your environment is up and running, what’s next? Make sure your software doesn’t turn into shelfware by including user adoption work in your plan. Come learn tips and tricks to help get the rest of the organization on board and enjoying the benefits of social software.

Transcript of Soccnx III - If You Build It, Will They Come? Driving User Adoption for Social Software

Page 1: Soccnx III - If You Build It, Will They Come? Driving User Adoption for Social Software

If You Build It, Will They Come?

Sharon Bellamy& Lisa Duke

Page 2: Soccnx III - If You Build It, Will They Come? Driving User Adoption for Social Software

About Us

Sharon Bellamy – Business Consultant, Applicable – Bristol,UK.

http://socialshazza.com

Lisa Duke - Business Development Manager, Simplified Technology Solutions, Inc. - Atlanta, GA.

http://getsocialdobusiness.com

Page 3: Soccnx III - If You Build It, Will They Come? Driving User Adoption for Social Software

So You Think You've Finished Implementing Connections?

Environment is up

IT has played with it

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User Adoption - The Missing Piece

We used to call this training - now there is no budget for training, so we came up with a new name

You used to do this after you created a brand new Domino app - remember?

Page 5: Soccnx III - If You Build It, Will They Come? Driving User Adoption for Social Software

Why is User Adoption Work Necessary?

You are the 1%

For normal people,

playing with new

technology is not

fun & not part of

their job

This is why pilots and sandboxes suck

Page 6: Soccnx III - If You Build It, Will They Come? Driving User Adoption for Social Software

Why? Part 2

It's been 15 years since the desktop has changed

Need to help people understand what's in it for them, and that the way they've always done it is not necessarily the best way to do it going forward

Page 7: Soccnx III - If You Build It, Will They Come? Driving User Adoption for Social Software

Why? Part 3

Metcalfe's Law - the value of the

network is proportional to the

square of the number of connected

users

Users = success

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Best Practices and Use Cases

Help users see how this will help them do their jobs

Executives need to participate

Find the natural champions

Hire an intern to shift over key content

Webinars and classroom training

Lunch & learns

Gamification, like Kudos

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Best Practices and Use Cases - 2

Roll out everything to everyone - users will surprise you

Use it to plan something fun - "company world cup"

Absence recording

Newsletters

For more information, visit Michael Sampson's site and buy a book! http://www.michaelsampson.net

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We will be here for awhile if you have questions....