Soccer Warrior Rate Card
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Transcript of Soccer Warrior Rate Card
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Soccer WarriorRate Card
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DAILY SUN
AMPS 2012 BA
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THE BIGGEST DAILY NEWSPAPER IN SA
5069
16511058
867683
Top 5 read daily newspapers in SA
Daily Sun Sowetan Die Son Isolezwe The Star
Readership – 000s
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BIG REACH
Daily Sun reaches
34% of all AMPS
newspaper readers in SA
53% of all daily newspaper
readers
30% of AMPS weekly
newspaper readers
71% of Black AMPS daily newspaper
readers
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REPRESENTS “THE MARKET”
%
Aimed at Black working class Daily Sun is aimed at “the average South African”.It is a mass market media solution that offers huge reach.
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LSM 4-7Emerging marketDaily Sun readers are in a state of active acquisition. High consumption patterns. Readers respond well to advertising and trust Daily Sun.
0.1%
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DAILY SUN AT A GLANCE
Circulation : 348,265
94% Black
4.9 mil LSM 4-7
56% Urban
35 Average age
55% Male
2.2 mil Working
ValueR353 bil p/a
Readership: 5,669mil Households: 2,292mil
Average Household IncomeR9, 380
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DEMOGRAPHIC PROFILE
WORK STATUS
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NATIONAL COVERAGE
15
12,15393,000
TOTAL CIRCULATION
348,265TOTAL READERSHIP
5,669 mil
KZN
N West
N Cape
E CapeW Cape
Gauteng
6,40888,000
20,123293,000
21,982449,000
11,31277,000
20,986604,000
Limpopo
29,6551.148m
20,205259,000
194,9702,265m
159 = Foreign
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WHY DAILY SUN
A Daily Sun in every handDaily Sun provides companionship and relevance to readers
Futurefact 2009
Accessible and available High awareness
87% say both the editorial and advertising in Daily Sun are important to them
86% say they believe the ads in Daily Sun because it is for them
Readers trust the advertisements in Daily Sun
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MANY PEOPLE CAN ONLY BE REACHED VIA DAILY SUN
High exclusive readership
3.4 mil people can only be reached via Daily Sun and no other daily newspaper2 mil people can only be reached via Daily Sun and no other newspaper
5 mil
All other daily newspapers6.6 mil
1.6 mil
Daily Sun already reaches a quarter of other daily newspaper readers
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NEWSPAPERS ARE IMPORTANT IN THE LIVES OF DAILY SUN READERS
70% of Daily Sun readers are likely
to respond to advertisements that appear in newspapers
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SUNDAY SUN
AMPS 2012 BA
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MAJOR SUNDAY PLAYER
3 688
2 6011 863 1 577 1 20
Sunday Times Sunday Sun City Press Sunday World Rapport
Top read Sunday newspapers in SA
Readership – 000s
The second biggest Sunday paper in SA
With sister titles, City Press and
Son op Sondag, has greatest reach on
Sunday
3.9 mil readers
The biggest tabloid paper in SA on a
Sunday
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MASS MARKET: WITH FINE TUNED FOCUS
Sunday Sun offers the desirable mass “Sun market” but with a finer tuned focus into the more affluent segment of this market.
There is low duplication between Daily Sun and Sunday Sun and the two offer comprehensive reach of the average South African consumer.
Exclusive Sunday Sun readers are the most well off of the Sun continuum.
If you want to reach the mass market and need to fine tune your focus, Sunday Sun offers the media solution that delivers.
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LOW DUPLICATION WITH DAILY EDITION
1
3
6
2
4
5
1 Total Sun market 6.4 mil R8,812
Daily Sun 5 mil R8,373
Sunday Sun 2.4 mil R10,001
Duplicated 1 mil R9,402
Readers Income
2
3
5
4
6
Exclusive Daily Sun 4mil R8,105(not SS)
Sunday Sun 1.3 mil R10,446(not DS)
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SUNDAY SUN MORE AFFLUENT
1 Total Sun market
Daily Sun
Sunday Sun
Duplicated
2
3
5
4
6
Exclusive Daily Sun (not SS)
Sunday Sun (not DS)
LSM 1-5 LSM 6-7 LSM 8-10
27
31
38
30
41
25
44
44
20
18
2647
42
48
46
22
17
29
1
3
6
2
4
5
More affluent
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Emerging marketLSM 5-8 represents an emerging market that is in a state of active acquisition.Consumption patterns are high and LSM 5-8 accounts for three in five consumers.
LSM 5-8 accounts for:-60% of clothing/shoe purchasers63% of furniture buyers62% of luxury items (fragrance/ jewellery/ watches/ DVDs/ CDs)64% of small electrical appliance purchasers59% of large electrical appliance purchasers54% new financial product clients
LSM 5-8
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SUNDAY SUN AT A GLANCE
Circulation : 207 294
96% Black
1.9 mil LSM 5-8
71% Urban
34 Average age
61% Male
1.2 mil Working
ValueR207 bil p/a
Readership: 2.6 mil Households: 1 mil
Average Household IncomeR12 103
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EXCLUSIVE REACH
Sunday Sun reaches a quarter of all Sunday readers
914,000 people can only be reached via Sunday Sun and no other Sunday newspaper511,000 people can only be reached via Daily Sun and no other newspaper
2.4 mil
All other Sunday
newspapers8.3 mil
1.5 mil
Sunday Sun already reaches 17% of other Sunday newspaper readers
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SUNDAY SUN IS COST EFFICIENT
Total Readers
Black LSM 6-10
Cost of 39x7 FC ad: R56,784 R46,956 R102,102 R253,890 R19,301 R21,794
Sunday Sun is the most cost
effective national Sunday paper
Sunday Sun also offers the most
cost effective way to reach Black
LSM 6-10
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R99,000 per monthCPT = R37.96
R120,000* worth of product or R66,000 cash given away over an annual periodCPT = R23.89Real CPT = R11.95* Retail value
MOBI SiteADDED VALUE
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ENTERTAINMENT PLATFORM: PRESSSOCCER WARRIOR
Monthly 16 Page Comic Book Insert
Sunday Sun
ADVERTISING PACKAGE INVESTMENTRATE PER MONTH 12 MONTHS
6 -7 SponsorsFull Page Adverts
Product PlacementBranding
R 99 000 R 1 188 000
Please Note: Above rates exclude VAT and 16.5% agency commission.Weekly strips’ value will be in lieu of trade exchange.
Includes:SOCCER WARRIORWeekly Comic StripW: 260mm x H: 100mm
Daily Sun
RATE PER WEEK 52 WEEKS
N/A TRADE EXCHANGE
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Please call Paul or Chiara to become a SOCCER WARRIOR partner
Paul Goddard I JHB, Gauteng, Cape Town & Coastal I 082 650 9231 I [email protected]
Chiara Turilli I JHB, Gauteng, Cape Town & Coastal I 021 4222 512 I [email protected]