Soccer Sponsors

• Who would we want for a Hispanic customer?– Research where Hispanic customers shop– Find out what their preferences are • Think about how those preferences translate into

spending– Discover their demographic tendencies• Think about how those tendencies translate into family

lifestyle and psychographics

Why Do The Teams Need Sponsors?

• The league is not yet profitable• Sponsorships help fans associate the team

with a product they like– Example: Dodge Ram Van for NFL Football• Connotes strengths, American values

– Who could be the car for MLS Soccer?– http://www.adsmovil.com/wp-content/uploads/2

013/06/AdsmovilUSHAUTOSSURVEY2012.pdf

Strategy for Twitter Assignment

• Choose a segment– Apparel– Automobiles– Food– Entertainment– Etc.

• Research the Hispanic preference• Choose your Sponsor based on that preference– This way you will ensure that it makes sense for the

specific customer demographic