Soccer india
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CONFIDENTIAL
Football’s Virtuous CircleFootball’s Virtuous Circle
InvestmentInvestment
Revenues PlayersRevenues Players
Success Success
CONFIDENTIAL
To Be the Best, Invest in…To Be the Best, Invest in…
• Best Coaches & Technical StaffBest Coaches & Technical Staff• Best Players (Names & Entertainers)Best Players (Names & Entertainers)• Best Commercial & Administrative StaffBest Commercial & Administrative Staff• Best Infrastructural FacilitiesBest Infrastructural Facilities• Best Commercial Partners & InvestorsBest Commercial Partners & Investors
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Revenue SourcesRevenue Sources
• Centrally Generated Revenues Centrally Generated Revenues • Match-Day: Ticketing; Hospitality EtcMatch-Day: Ticketing; Hospitality Etc• Merchandising & Licensing: Products & ServicesMerchandising & Licensing: Products & Services• Media Rights (including Internet & Mobile)Media Rights (including Internet & Mobile)• Sponsorship & AdvertisingSponsorship & Advertising
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Determinants of PotentialDeterminants of Potential
• Location Location • Size & Quality of Supporter Base Size & Quality of Supporter Base • Competitions (Country, Continent, World)Competitions (Country, Continent, World)• Facilities (Key: Stadium, Academy & Website)Facilities (Key: Stadium, Academy & Website)• Product & Service OfferingProduct & Service Offering• Brand Profile & ReachBrand Profile & Reach
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Revenue EnablersRevenue Enablers
• Win Consistently (especially at Home)Win Consistently (especially at Home)• Entertain (Match Day ‘Event’)Entertain (Match Day ‘Event’)• Star Names (Glamour)Star Names (Glamour)• Local Players (‘One of Us’) Local Players (‘One of Us’) • Community Focus (‘local’ club)Community Focus (‘local’ club)• Website (Global Reach)Website (Global Reach)• CRM DatabaseCRM Database
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India: India: Part of Vision Asia Part of Vision Asia ProjectProject
On September 17 2002, AFC President Mohamed Bin Hammam launched that visionary project, which was in essence, a master plan that would serve to propel Asian football into the realms of excellence on the international arena.
India: India: Part of Vision Asia Part of Vision Asia ProjectProject
Vision Asia possesses six geographical zones – West Asia, South and Vision Asia possesses six geographical zones – West Asia, South and Central Asia, East Asia, China and India.Central Asia, East Asia, China and India.China and India were treated as an individual entity for action in the Vision China and India were treated as an individual entity for action in the Vision Asia plan as both countries, by virtue of their huge population, presented an Asia plan as both countries, by virtue of their huge population, presented an immense potential for progress to the top echelons of not just Asian, but immense potential for progress to the top echelons of not just Asian, but international football.international football.Vision India is the part of Vision Asia Project launched by the AFC President Vision India is the part of Vision Asia Project launched by the AFC President Mr. Mohammed Bin Hammam with a vision to prepare Asian countries in Mr. Mohammed Bin Hammam with a vision to prepare Asian countries in best possible football environment (infrastructure, administration, sports best possible football environment (infrastructure, administration, sports sciences, technical staff, etc.,) so that one day Asian team wins the FIFA sciences, technical staff, etc.,) so that one day Asian team wins the FIFA World Cup. The AFC President has a firm belief that Asia with 3.7 billion World Cup. The AFC President has a firm belief that Asia with 3.7 billion populations has the potential to produce many world class football nations. populations has the potential to produce many world class football nations.
India: India: Part of Vision Asia Part of Vision Asia ProjectProject
Under Vision Asia project in each of the pilot project Under Vision Asia project in each of the pilot project countries 11key elements of football will be developed countries 11key elements of football will be developed so as to catch up with counterparts in Europe and the so as to catch up with counterparts in Europe and the rest of the world. The eleven elements are:rest of the world. The eleven elements are:
National Association & ClubsNational Association & ClubsMarketing Marketing Grassroots & YouthGrassroots & YouthCoach EducationCoach EducationRefereesRefereesSports MedicineSports MedicineCompetitionsCompetitionsMediaMediaFansFansFutsalFutsalWomen SoccerWomen Soccer
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Positives: India’s Market BasePositives: India’s Market Base
In Asia: Middle Eastern Gulf States, Japan, In Asia: Middle Eastern Gulf States, Japan, South Korea, China, all made Rapid South Korea, China, all made Rapid Development from Low-Base of Football Development from Low-Base of Football Infrastructure & Ability. Infrastructure & Ability.
India: Very Much Unplanned With Major India: Very Much Unplanned With Major Indian Corporates & Investors have Non-Indian Corporates & Investors have Non-Cooperation attitude towards Cooperation attitude towards Indian Indian FootballFootball, Slow Developing Economy; Market , Slow Developing Economy; Market base is 2base is 2ndnd biggest after China & rated One- biggest after China & rated One-Sixth of Worlds Population; But Has Huge Sixth of Worlds Population; But Has Huge Football Potential & Urgently Need To Football Potential & Urgently Need To Develop World Class Soccer Infrastructure Develop World Class Soccer Infrastructure With Youth Development & Proper Scouting. With Youth Development & Proper Scouting.
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The National TeamThe National Team
Team India:Team India:
FIFA & AFC Committed to Facilitating Development of Football in FIFA & AFC Committed to Facilitating Development of Football in India & to Creating Strong Team India.India & to Creating Strong Team India.
Success of National Team Fundamental to Success of Professional Success of National Team Fundamental to Success of Professional Club Football in India (& vice versa)Club Football in India (& vice versa)
Adequate Space in Football Calendar for International Fixtures & Adequate Space in Football Calendar for International Fixtures & Camps Camps
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India: Interest & SupportIndia: Interest & Support
Growing Global Awareness of India:Growing Global Awareness of India:
Increasing Audience & Popularity in India for FA Increasing Audience & Popularity in India for FA Premier League etc Premier League etc
Football Federations Looking to India: England, Football Federations Looking to India: England, Germany, Portugal, Spain etc.Germany, Portugal, Spain etc.
Top European Clubs Looking to India: Arsenal, Top European Clubs Looking to India: Arsenal, Manchester United, Chelsea, Barcelona, AC Milan, Manchester United, Chelsea, Barcelona, AC Milan, Liverpool, Bayern Munich Liverpool, Bayern Munich
Strong Support from FIFA & AFC, & ‘Football Family’ Strong Support from FIFA & AFC, & ‘Football Family’
Bayern Munich v Mohun Bagan, Attendance Bayern Munich v Mohun Bagan, Attendance +125,000 +125,000
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Mohun Bagan v Bayern MunichMohun Bagan v Bayern MunichIllustrating the Potential of Indian FootballIllustrating the Potential of Indian Football
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India: ChallengesIndia: ChallengesStructural Issues: Structural Issues:
Poor Infrastructure (Nationwide Investment Poor Infrastructure (Nationwide Investment Required)Required)Poor Technical (Coaching) CapabilityPoor Technical (Coaching) CapabilityLow Stock of Quality Indian Players In Senior Low Stock of Quality Indian Players In Senior National Squad. However India has huge talent National Squad. However India has huge talent pool, poor scouting is spoiling the Youth Talent & pool, poor scouting is spoiling the Youth Talent & Development. More Residential Academies should Development. More Residential Academies should come up at par with Global Standard in all the come up at par with Global Standard in all the States of India. States of India. Persian Gulf countries can look out for investments Persian Gulf countries can look out for investments in India & Subcontinent areas, particularly where in India & Subcontinent areas, particularly where they can pull ROI from 4they can pull ROI from 4thth or 5 or 5thth years onward as years onward as well as can utilize the services of the youth players well as can utilize the services of the youth players for their clubs on less investments, which became a for their clubs on less investments, which became a huge burden for the global clubs. huge burden for the global clubs.
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I-League: A New EraI-League: A New Era
Process of Change has Started:Process of Change has Started:
New Corporate Backed Teams: Delhi, Pune, Mumbai New Corporate Backed Teams: Delhi, Pune, Mumbai
More Expected To Come: TATA…but others !!!!!!!!More Expected To Come: TATA…but others !!!!!!!!
Investment in New Stadiums (e.g. Pune FC)Investment in New Stadiums (e.g. Pune FC)
Investment in Residential Academies (All I-League clubs + Investment in Residential Academies (All I-League clubs + Others) Others)
Investment in UEFA Pro Coaches (Pune FC; Mumbai FC)Investment in UEFA Pro Coaches (Pune FC; Mumbai FC)
Partnering Foreign Clubs to Access ExpertisePartnering Foreign Clubs to Access Expertise
Strong Community FocusStrong Community Focus
Greater ProfessionalismGreater Professionalism
Competition Will Stimulate Overall ProgressCompetition Will Stimulate Overall Progress
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Forcing Higher StandardsForcing Higher Standards
Regulatory Regime Will Impose Higher Standards:Regulatory Regime Will Impose Higher Standards:
FIFA Programmes & Investment FIFA Programmes & Investment
AFC: Entry to AFC Champions League (Key) AFC: Entry to AFC Champions League (Key)
Vision India… Vision India… execution is not up to the markexecution is not up to the mark! !
Club Licensing Scheme Club Licensing Scheme
Investment in New StadiumInvestment in New Stadium
Investment in Academies Investment in Academies
Expert Technical SupportExpert Technical Support
More Direct Corporate Ownership/InvolvementMore Direct Corporate Ownership/Involvement
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Football: OpportunitiesFootball: Opportunities
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Professional FC…an exampleProfessional FC…an example
Opportunity & Strategy:Opportunity & Strategy:
Establish Club as Independent Legal Entity Establish Club as Independent Legal Entity
Build Stadium & AcademyBuild Stadium & Academy
Partner with EPL Club or Similar Other Partner with EPL Club or Similar Other
Develop World-Class Indian PlayersDevelop World-Class Indian Players
Generate Substantial RevenuesGenerate Substantial Revenues
Become Leading Club in Asia Become Leading Club in Asia
Build Global Football Brand Build Global Football Brand
Help Take India to FIFA World Cup Finals Help Take India to FIFA World Cup Finals
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Professional FCProfessional FC:: Global Brand VehicleGlobal Brand VehicleEMIRATES Football Stadium.EMIRATES Football Stadium.
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Professional FC Professional FC
Key Factors: Key Factors:
Location: Football Culture & InfrastructureLocation: Football Culture & InfrastructureLocation: Population, Prosperity, GrowthLocation: Population, Prosperity, GrowthLocation: Local Economy (Size, Composition, Location: Local Economy (Size, Composition, Resilience)Resilience)Branding: ‘City Name’ for Club; ‘Corporate Name’ for Branding: ‘City Name’ for Club; ‘Corporate Name’ for StadiumStadiumInvestment: Management; Players; Stadium; Investment: Management; Players; Stadium; AcademyAcademyMarketing: ‘Personalities’ (Heroes); Community-Marketing: ‘Personalities’ (Heroes); Community-Connect; Fan-AddictionConnect; Fan-Addiction
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AcademyAcademy
Key Factors: Key Factors:
Essentially requires interested Investor/s for a Premier Indian FC. For last Essentially requires interested Investor/s for a Premier Indian FC. For last 100 years, nothing had been for soccer development in India & Sub-100 years, nothing had been for soccer development in India & Sub-continent.continent.
Academy (Ideally) Needs to be Attached to a FCAcademy (Ideally) Needs to be Attached to a FC
Long-Term Investment (Probable 3-5 Years Before Return)Long-Term Investment (Probable 3-5 Years Before Return)
Residential with World-Class Facilities (Valuable Asset) Residential with World-Class Facilities (Valuable Asset)
Coaching Expertise & Selection of Scholars CriticalCoaching Expertise & Selection of Scholars Critical
Significant Long-Term Profit Potential Significant Long-Term Profit Potential
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Our Role Our Role
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Business SupportBusiness Support
Could Manage the Professional FC & Academy Operation under a Could Manage the Professional FC & Academy Operation under a Management Contract, or Provide Support in Specific Areas as Management Contract, or Provide Support in Specific Areas as Required:Required:
Bridging Soccer Business Communication with India & Bridging Soccer Business Communication with India & Fastest Emerging Nations of GULF as well as Club & Fastest Emerging Nations of GULF as well as Club & Academy Tie – Ups With top FIFA ranked countries.Academy Tie – Ups With top FIFA ranked countries.
Branding: Development Branding: Development
Marketing & Media ManagementMarketing & Media Management
Community Programmes: Design, Activation Community Programmes: Design, Activation
Revenue Maximisation: All AreasRevenue Maximisation: All Areas
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SupportSupport
Can Negotiate & Manage a Partnership with Can Negotiate & Manage a Partnership with Investors, International Football Clubs & Investors, International Football Clubs & Academies of repute which would include:Academies of repute which would include:
Support to Corporate FC & the AcademySupport to Corporate FC & the Academy
Help To Recruit Selectors on behalf on clients Help To Recruit Selectors on behalf on clients for Selecting Young Players for Selecting Young Players
Advice on Investment & developing in New Advice on Investment & developing in New FacilitiesFacilities
World-Class Advice on Sports ScienceWorld-Class Advice on Sports Science
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Business Is FootballBusiness Is Football
Suman K. DuttaSuman K. Dutta
e-Mail: e-Mail: [email protected]@live.in
Skype: football.marketingSkype: football.marketing
http://sumandutta.sports.officelive.comhttp://sumandutta.sports.officelive.com