The Hoop Fund

SoCap 2010

1) Producers unable to sell everything on FT terms (gap between supply & demand)

Addressing gaps in Fair Trade

2) Producers lack access to affordable credit

to build business capacity (different from pre-harvest financing)

The Hoop Leverages Successful Models• Fair Trade

- large and growing network of producers and products - expanding consumer demand

• Micro-lending Online - Kiva proved mass appeal of micro-lending concept

- Could be directed to create much-needed financing for Fair Trade producer businesses

Hoop platform unites two movements

• Microloans Consumers make loans directly to producers - Capacity-building - Chocolate, rice, quinoa, apparel, etc

• Drive Fair Trade product salesConsumer purchase product from same producers

- Partnerships with brands

Virtuous Cycle of Lending and Purchasing

• Creates unique, powerful experience for Consumer/Lender

• Creates multiplier effect of impact at community level– Builds on existing business and community

infrastructure

Invest in what you enjoy, Enjoy what you invest in!

$25

$35$40

$75

$25

$35$50

$50$25

$25

$25

$25

How it works

“Hey! I helped produce this

coffee, try it out!”

Creating Stories and Products to Share

Hoop Pioneer Brand Partners

Alto Huayabamba, Peru

• Access to traditional medicinal remedies

• Develop local sales• Additional revenue• Reforestation efforts

Medicinal Plant Nursery Loan Project

Amount: $2,500Term: 2 years

Surin, Thailand• Buy a freezer for better

seed conservation• Cultivation of endangered

rice species• Purchase seeds boxes• Arrange for seed transport

Community Rice Seed-saving Loan Project

Amount: $2,500Term: 2 years

Thank you!jointhehoop.com

deborah@jointhehoop.com