SOCAP Workshop- Reframe: Bridging Research and Action
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Design for Social Innovation Track Reframe: Bridging Research and Action Sept 8, 2011 Elizabeth Johanson- Dir. of Prod Dev, Design that Matters Sami Nerenberg- Dir. of Operations, Design for America Saul Garlick- CEO, ThinkImpact
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On September 8, 2011, Design that Matters Director of Product Development, Elizabeth Johansen, co-facilitated a workshop at SOCAP11 alongside Sami Nerenberg of Design for America and Saul Garlick of Think Impact. The workshop was part of a series of design thinking workshops curated by Sarah Brooks. In design, after immersing with the stakeholders, one of the most difficult and little-explained next steps is to take all of those observations and turn them into frameworks to guide the design going forward. Design that Matters, Think Impact, and Design for America co-created a workshop to give participants a crash course in framing challenges. Think Impact provided a case study and observations from the field. Then participants were asked to imagine a better future together. About SOCAP We are a network of heart-centered investors, entrepreneurs, and social impact leaders who believe in an inclusive and socially responsible economy to address the world’s toughest challenges. Since 2008, SOCAP has created a platform where social impact leaders can connect and present their ideas to a global audience. Our annual flagship event in San Francisco is the largest conference for impact investors and social entrepreneurs and has drawn more than 10,000 people. Credits: Co-Presenter: Sami Nerenberg, Director of Operations, Design for America Co-Presenter: Saul Garlick, CEO, Think Impact Graphic Design: William Harris, Designer, Design that Matters
Transcript of SOCAP Workshop- Reframe: Bridging Research and Action
Design for Social Innovation Track
Reframe: Bridging Research and Action
Sept 8, 2011
Elizabeth Johanson- Dir. of Prod Dev, Design that Matters Sami Nerenberg- Dir. of Operations, Design for America
Saul Garlick- CEO, ThinkImpact
Examples
Activity
Reflect
Examples
Activity
Reflect
Finding
the right
question
No ONE
right way
to
reframe…
TM
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of student-led studios creating local
and social impact through
interdisciplinary design.
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world.
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How can we improve the lives of
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How can we improve the lives of
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How can we improve foot care
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How can we improve the lives of
the homeless?
How can we improve foot care
for the homeless?
How can we prevent the spread
of fungal foot infections for
shelter shower users?
How can we improve the lives of
the homeless?
How can we improve foot care
for the homeless?
Ideate!
How can we prevent the spread
of fungal foot infections for
shelter shower users?
DFA Project
Scoping Wheel
Mentor a Studio
Sponsor a Studio
Start a Studio
www.designforamerica.com
design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S EI N N O V A T I O N F O R S O C I A L E N T E R P R I S EN N O V A T I O N F O R S O C I A L E N T E R P R I S EII
WhatDesign, Products, & Services
Partners & Collaborators
How
WhereIn-Context Field Research
Newborn Technology Development
Who
PROJECT FIREFLYTreating Newborn Jaundice in Southeast Asia
design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S EI NN N OOOOOOOOOOOOOOOO VVVV AV AAAVVVV AAV AV T IT IT IT O NO NO NO FF O RO RO S O C I AI AA L E N T E R PP R IR S EENN N OOOOOOOOO VVVVVVVVVV AA T I O NO NO N FF O RO R S O C I AAA L E N T E R PPP RR I S EEIII
The NeedProject Firefl y
//01: Key Insight #1
Families may travel for days to fi nd treatment.
//02: Key Insight #2
The necessary cycle of feeding and phototherapy is broken.
In order to reduce the volume of otherwise-healthy newborns referred to overloaded national-level hospitals, rural district hospitals in Vietnam and Southeast Asia
-NEED-a trusted, safe, affordable tool to provide infants with blue light therapy in the mothers’ room
//03: Project Point of View
Comforting safe / cozy / facilitates bonding
Effective light source / appearance / fi t into treatment
Maintainable cleanable / rugged / fi xable
User-Friendly intuitive / ownable / sharable
//04: Design Principles
Key Insight #2KK//02
In order to reduce the volume of otherwise-healthy newborns referred to overloaded national-level hospitals, rural district hospitals in Vietnam and Southeast Asia
-NEED-a trusted, safe, affordable tool to provide infants with blue light therapy in the mothers’ room
o reduce the volume of
Project Point of View
In order toto
PP//03
Comforting
Effective
Maintainable
User-Friendly
Design PrinciplesDD//04
Key Insight #1KK//01
Student Concepts
Sub-title
Three Concepts
“This is very suitable for Vietnam because of the psychology of Vietnamese mothers - they want their baby beside them. It makes for a friendly hospital environment.”
- Bui Van ChanVice DirectorHa Duong Pediatric HospitalAlpha Prototype
Engineering Prototype
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THANK YOU!
Contact: Elizabeth Johansen
Director of Product DevelopmentDesign that [email protected]
Innovation�Institute�
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premier�entrepreneurship�education�program�in�emerging�markets.
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Business�Model1: Reserve Seat ($4,550)
2: General ApplicantApplies, Selected, Pays Tuition ($4,550)
3: Campus Scholars pay University ($2,000)
Total Costs to Each Stakeholder1.Universities: $4.5502.General Students: $4,5503.Campus Scholars: $2,000
ThinkImpact is paid $4,550per Program Participant
OR Pays
Tuition (
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Impact
Examples
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Reflect
