SocailHi5 |Digital Marketing Company Santa Clara, CA | Lead Generation
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Transcript of SocailHi5 |Digital Marketing Company Santa Clara, CA | Lead Generation
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Connect withMay 25, 2016
Growing your business in a digital world
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Agenda
SocialHi5 & Google Partnership
Why Digital? Why Google?
SocialHi5 Online Marketing
Next Steps
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Proprietary+Confidential
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SocialHi5 & Google: The Perfect Combination
The Google Partner badge recognizes companies that excel with Google products.
It shows that your business is healthy, your clients are happy, and
that you follow Google’s best practices.
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ERIC GEIBELAgency Development Manager
✔ New business development✔ Strategic growth planning✔ Sales training✔ Acquisition & pitch partnership
MARLENA VASQUEZAgency Account Strategist
✔ Existing business growth✔ Account strategy✔ Tailored optimization insights to meet client goalsACCESS: Betas, industry insights, case studies, benchmarks, estimates, & exclusive trainings.
YOUR GOOGLE AGENCY TEAM
Dedicated Google support to help you succeed on the web
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Proprietary + Confidential
Why ?
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We don’t go online. We live online.
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We’re in the midst of a massive shift in consumer behavior
of time consuming media is spent online... every day
46%
would never leave home without their digital devices83
%
Source: Emarketer Time Spent Comparative Estimates
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2,422 Minutes/Week
1,911 Minutes/Week
Source: Emarketer Time Spent Comparative EstimatesGoogle Confidential and Proprietary
You need to capture consumer’s attention across devices
+16%Time
spent with digital is growing
-2.5%Time spent with TV is
not
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Source: Think With Google 2014
of all global internet users are reached through Google
88%
YouTube reaches more US adults 18-34 than
any other cable network
187 Million monthly visitors
3+ searches a day
Largest display network in the US reaching 94% of
population monthly
1 Billion users
world’s most popular email service
Google has major reach across the United States
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8:00pmESPN.com on their commute
home. Remembers you with Remarketing
6:00pmSearches for ‘dentist san jose’ Notices you with Search Ads
11:30pmWatches a sleep aid video
before bed. Wants you with remarketing on
YouTube3:00pmWatches a teeth cleaning tutorial video at work. Remembers you with Video Ads
8:00amReads San Jose Mercury News on iPad while waking up. Sees you with Display Ads
Reach the right audience with targeting based on current behaviors and intentions
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Capture intent of potential customers
Source: go-gulf.com; “How People Spend Their Time Online”; February 2, 2012 Online Publishing Association; Nielsen, Comscoredatamine.com, Tnsdigitallife.com, Pewinternet.org, Internal Google Analysis 2012
of smartphone users are more likely to take action right away toward solving a new task because they have a smartphone.
of time spent online is spent searching for information
62% 21%
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Immediacy
of actionActing on any stimulus,
whenever we’re motivated to
High expectation
sfor relevance and for frictionless experiences
Unscripted decisions
People are more loyal to the need in the moment vs. a
brand
Mobile has changed how we act and react in life
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Across all industries, mobile is leading the
way
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How will you succeed online?
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Proprietary + Confidential
OnlineMarketing
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Proprietary + Confidential
Next Steps!