Soc med lvcc_2010

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Social Media for Business Waste of Time or Winning Ticket? Leon Valley Chamber of Commerce

description

Twitter, Facebook, LinkedIn and other social media tools can seem like time-wasters - but some organizations find prospects, satisfy customers and deepen relationships. Firecat Studio's Susan Price describes the difference. Presented to the Leon Valley Chamber of Commerce on September 15, 2010.

Transcript of Soc med lvcc_2010

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Social Media for Business���Waste of Time or Winning Ticket?

Leon Valley Chamber of Commerce

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Do We Have Time For This?

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Riding Technology Waves

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Choices, Choices, Choices

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Have you heard this one? • “Social media is a fad. Like CB Radio.”

• “Our CEO wants a blog.”

• “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”

• “We need a Facebook fan page.”

• “Just put it out there, they will use it.”

• “Which of you whiny, ungrateful $#@ posted this?!”

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Exercise: ���Google Yourself

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The Big Three

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#7: Talk About What You Do

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Substance or ���Snake Oil?

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(Run Away!) • “EVERY business needs a

<Twitter> presence.” • Let’s get you going in Facebook

& Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & blogging & …

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More Like It • “Let’s examine how traffic ���

flows through your website.” • “Who are your best customers?” • “Who are the opinion leaders in your

industry?” • “What are we trying to accomplish?” • “What are you currently doing with

eMail?”

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• Claim your profiles

• Be real

• Jump in and try it, small steps

• Have goals and a simple plan

• Pilot, fail fast

• Share juicy content

• Get help with training & strategy

• Make sure someone closes the loop

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Twitter: @firecatsue

LinkedIn: susanprice

Facebook: http://profile.to/susanprice

firecatstudio.com

email: [email protected]

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QUESTIONS & DISCUSSION

Thanks for inviting me!


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