So, You Want to Grow Up Big Someday?

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A presentation given to SBDC clients looking to grow their business to a global market. Presentation was given by Leah Goold-Haws, Deputy Sector Navigator for Global Trade & Logistics

Transcript of So, You Want to Grow Up Big Someday?

  • 1. CONTENTS How to expand your existing product or service line How to dive into foreign markets How to utilize affiliate marketing

2. LETS START WITH A LIT TLE THING CALLEDE X P A N S I O N 3. Brand expansion Product expansion Service expansion 4. WHAT DO YOU DO REALLY WELL?Can you diversify your current offerings with some small tweaks? Can you offer variety, simplicity, travel size, etc? 5. TREAD LIGHTLY.Do your customers really need or want it? Is it too different or uncomfortable? Maybe its so badits good? 6. WHAT ARE YOUR CUSTOMERS SAYING?Can your customers drive growth? Can your customers impact sales? 7. EXPAND A PRODUCT OR SERVICEVariations in size or style Variations in quantity or type The next generation of a product (2.0, etc.) 8. INNOVATE A SOLUTION TO A PROBLEM `This can be risky and costly Is it necessary? Is it useful? 9. INNOVATE AN ADDITION OR ENHANCEMENT OF AN EXISTING SOLUTION 10. INNOVATION ISNT ONLY ABOUT BIG TECHNOLOGICAL ADVANCES 11. SIMPLE SOLUTIONS CAN PROVE EFFECTIVE 12. CAN YOU CAPITALIZE ON ANY TRENDS IN THE MARKET?Health trends Ecological trends Pop cultural trends 13. POP CULTURE TRENDS? 14. LETS BE FRIENDS 15. WHAT DOES AFFILIATE MARKETING MEAN ANYWAY?Collaborating with another business or organization to cross promote one another and gain new market shares and new customers 16. CHARITABLE ORGANIZATIONS & CAUSE RELATED BRANDING 17. WHAT ARE YOU PASSIONATE ABOUT? 18. WHAT DO YOUR CUSTOMERS CARE ABOUT? 19. COMPATIBLE PRODUCTSWhat other product/service do your customers 20. SURPRISING CROSS-PROMOTIONSOpportunities to promote another product or service in unexpected ways 21. HIGH/LOW PARTNERSHIPSWhat are the benefits? What are the risks? 22. LETS GO REALLY BIG 23. HOW DO YOU KNOW IF YOURE READY? 24. WHAT ARE THE OPPORTUNITIES? 25. WHAT ARE YOUR GOALS? 26. WHAT WORKS IN YOUR COUNTRYDOESNT MEAN IT WILL WORK SOMEWHERE ELSE. 27. KNOW THE DIFFERENCES & EMBRACE THEM 28. GET INFORMED 29. LETS SUMMARIZE THE TOP 5 30. WHAT ARE THE NEXT STEPS? 31. ITS OKAY TO START SMALL...As long as you start somewhere 32. LETS DO THIS!