So Much More Than Skin Deep · Micropigmentation, otherwise known as permanent makeup and...
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Business Spotlight 11 The County Woman Magazine www.TheCountyWoman.com March/April 2019 856.727.1411 beauinstitute.com Mount Laurel, NJ So Much More Than Skin Deep Micropigmentation, otherwise known as permanent makeup and microblading has taken the beauty world by storm. With the precise touch of a tattoo pen onto the skin or microblade, self-confidence can immediately be restored. It has been called a transformative experience and able to make unquantifiable improvements in a persons life. Beau Institute is a leading center for permanent cosmetics and is renown for their permanent makeup applications. Often recognized for their training and professional backgrounds, Beau offers state of the art equipment in a warm, comfortable setting. Get to know the women involved in this dynamic industry. Joan O’Donnell ACW: Please describe the process of permanent makeup and how it is applied. How long does it take and is there any pain involved? Joan: A health history is critical so we ask several pre-procedure questions. is helps us pre-screen to ensure the client is a candidate. We analyze their skin type, tone, and facial shape. Together with our client we decide what style they prefer. Next, the needles are selected, we consider them our paintbrushes. Color is implanted at the very top layer of the dermis, which allows colors to heat vividly and clearly. e next step is to draw a sketch of our design. e brow designs we commonly create are the hair stroke, powder, or fusion brow. Lips are filled with an overall blush of color or an ombre effect. Eyeliner can have a soft smokey effect; lash enhancement, or densely lined effect. To create a permanent version of our sketch, we use a digital permanent makeup machine. e procedure takes about one to two hours and there is minimal discomfort due to the efficacy of our topical anesthetics. ey are applied prior to, and throughout the procedure to ensure the comfort of our clients. ACW: Which type of permanent makeup is the most popular? Joan: Eyebrows are the most requested procedure since most women fill their brows in daily. In the last several years’ eyebrows have become a focal point of a woman’s makeup routine, leaving women to search for alternatives to penciling in daily, which is super time consuming. ACW: How would someone remove the permanent makeup, if necessary? Joan: At the Beau Institute we use a Sterile Saline Removal System. It works for permanent makeup removal of the face and provides wonderful results. ACW: Has the surge in social media usage caused an increase in the number of clients you see? Joan: Yes, absolutely. Social media of all types gives us a visual platform to present our work. We now reach potential clients via Facebook, Twitter, and Instagram. Using a myriad of social media outlets helps us reach a more diverse demographic. ACW: What is the average age of your clientele? Joan:We see clients from age 18 to 80 years of age. One day I had three clients all getting their brows designed. What made the day special was the clients were a grandmother, mother, and daughter. All three generations wanting to feel more confident in their appearance. Maria Concepcion ACW: What do you enjoy most about sharing your knowledge of micropigmentation with others? Maria: I love sharing my knowledge and giving guidance and confidence to new artists coming into the field. Teaching the proper skills and techniques and watching them execute them properly during a procedure, either in class or an apprenticeship, is exciting. I am passionate about building my reputation on support, as well as delivering the most current information and trends to my students. Showing them the proper needle angle, speed, and hand movements helps them to identify their strengths and weaknesses. It gives me great joy to see them execute their skills from the classroom to their own practice. eir success is my reward. ACW: Why would someone consider permanent makeup? What are the main advantages to the procedure? Maria: Permanent makeup can be life changing for women with thinning brows from post chemotherapy or from continuous plucking over the years. Blonde haired women with light blonde brows and lashes, and people with trichotillomania also benefit from the procedure. It’s also a great advantage for those who feel limited by daily makeup, especially women with demanding careers and active lifestyles. It leaves them little time for a full face of makeup in the mornings. With permanent makeup, they can swim and go to the gym without having to reapply anything. It will enhance their beauty and inevitably, make them feel good about their appearance. ACW: Are there any safety concerns or contraindications for specific clientele? Maria: Your safety is in the hands of the practitioner, so be sure and select a Board Certified Practitioner for any permanent makeup procedures. Avoid those that have only a 2-day class education. at is not enough time to learn safety and contraindications. Here at the Beau Institute, we take our clients health history into great consideration. For example, heart valves, joint replacements, diabetics, and fever blister history require medical clearance and pre-medications. We are extremely thorough in this area and realize that not everyone is a candidate for permanent makeup.
Transcript of So Much More Than Skin Deep · Micropigmentation, otherwise known as permanent makeup and...
Business Spotlight 11
The County Woman Magazine www.TheCountyWoman.com March/April 2019
856.727.1411beauinstitute.comMount Laurel, NJBring This Ad &
Save $50 OFF A New Procedure Expires June 30, 2017
So Much More Than Skin Deep Micropigmentation, otherwise known as permanent makeup and microblading has taken the beauty world by storm. With the precise touch of a tattoo pen onto the skin or microblade, self-confidence can immediately be restored. It has been called a transformative experience and able to make unquantifiable improvements in a persons life. Beau Institute is a leading center for permanent cosmetics and is renown for their permanent makeup applications. Often recognized for their training and professional backgrounds, Beau offers state of the art equipment in a warm, comfortable setting. Get to know the women involved in this dynamic industry.
Joan O’DonnellACW: Please describe the process of permanent makeup and how it is applied. How long does it take and is there any pain involved?Joan: A health history is critical so we ask several pre-procedure questions. This helps us pre-screen to ensure the client is a candidate. We analyze their skin type, tone, and facial shape. Together with our client we decide what style they prefer. Next, the needles are selected, we consider them our paintbrushes. Color is implanted at the very top layer of the dermis, which allows colors to heat vividly and clearly. The next step is to draw a sketch of our design. The brow designs we commonly create are the hair stroke, powder, or fusion brow. Lips are filled with an overall blush of color or an ombre effect. Eyeliner can have a soft smokey effect; lash enhancement, or densely lined effect. To create a permanent version of our sketch, we use a digital permanent makeup machine. The procedure takes about one to two hours and there is minimal discomfort due to the efficacy of our topical anesthetics. They are applied prior to, and throughout the procedure to ensure the comfort of our clients. ACW: Which type of permanent makeup is the most popular?Joan: Eyebrows are the most requested procedure since most women fill their brows in daily. In the last several years’ eyebrows have become a focal point of a woman’s makeup routine, leaving women to search for alternatives to penciling in daily, which is super time consuming.
ACW: How would someone remove the permanent makeup, if necessary?Joan: At the Beau Institute we use a Sterile Saline Removal System. It works for permanent makeup removal of the face and provides wonderful results.
ACW: Has the surge in social media usage caused an increase in the number of clients you see? Joan: Yes, absolutely. Social media of all types gives us a visual platform to present our work. We now reach potential clients via Facebook, Twitter, and Instagram. Using a myriad of social media outlets helps us reach a more diverse demographic.
ACW: What is the average age of your clientele?Joan:We see clients from age 18 to 80 years of age. One day I had three clients all getting their brows designed. What made the day special was the clients were a grandmother, mother, and daughter. All three generations wanting to feel more confident in their appearance.
Maria ConcepcionACW: What do you enjoy most about sharing your knowledge of micropigmentation with others?Maria: I love sharing my knowledge and giving guidance and confidence to new artists coming into the field. Teaching the proper skills and techniques and watching them execute them properly during a procedure, either in class or an apprenticeship, is exciting. I am passionate about building my reputation on support, as well as delivering the most current information and trends to my students. Showing them the proper needle angle, speed, and hand movements helps them to identify their strengths and weaknesses. It gives me great joy to see them execute their
skills from the classroom to their own practice. Their success is my reward.
ACW: Why would someone consider permanent makeup? What are the main advantages to the procedure?Maria: Permanent makeup can be life changing for women with thinning brows from post chemotherapy or from continuous plucking over the years. Blonde haired women with light blonde brows and lashes, and people with trichotillomania also benefit from the procedure. It’s also a great advantage for those who feel limited by daily makeup, especially women with demanding careers and active lifestyles. It leaves them little time for a full face of makeup in the mornings. With permanent makeup, they can swim and go to the gym without having to reapply anything. It will enhance their beauty and inevitably, make them feel good about their appearance.
ACW: Are there any safety concerns or contraindications for specific clientele?Maria: Your safety is in the hands of the practitioner, so be sure and select a Board Certified Practitioner for any permanent makeup procedures. Avoid those that have only a 2-day class education. That is not enough time to learn safety and contraindications. Here at the Beau Institute, we take our clients health history into great consideration. For example, heart valves, joint replacements, diabetics, and fever blister history require medical clearance and pre-medications. We are extremely thorough in this area and realize that not everyone is a candidate for permanent makeup.
