Snowball 23rd June 2010

Project Manager

Ove Gjesdal

ove@lillehammer.com

Tlf: +47 91790687

Snowball – junction box health – culture – sport - media

Tourism  and  experiences  

3

Lillehammer Turist & members

Vision: Europe´s most complete region for experiences and winter sport.

Objectives - 2020 Double the members revenue

- 2/3 of the growth will come from international visitors - Increase bednights with 2 million (1 million commercial)

Snowball

Market and sales

Product- development

Sustainable development

Cluster development

Sport and venue dev.

Lillehammer Kunnskapspark NINA, Østlandsforsking, HIL

Regionrådene Kommunene IN / Oppland fk NTG, idretten, Næringsliv, andre

Fjell Norge Innovasjon Norge Tour operators

Snowball = internationalization