Ebiz 2013 Business Plan Presentation

Snow4all.gr

4/8/2013 Molyvos, Mytilene

International Summer School in E-Business

University of Aegean

Darousis Eleftherios, Spyros Langos

«New e-Business Idea in the Greek Winter Tourism

Market»

Useful Data

Source: Eltrun

Laboratory

(eltrun.gr)

From the above survey the 93% are using online travel and tourism e-services

The same category was in 3rd place in 2011

Objectives of the business idea

Vision and Statement:

The vision of snow4all is to become the first choice of Greek ski and winter

tourists by providing innovative and value added services regarding the winter

and ski tourism market

Snow4all’s mission is to provide , through the use of new technologies and

modern service channels, integrated and high quality services, with particular

reference to the full satisfaction of the requirements and needs of its targeted

customers

Strategic Objectives:

To get established as the first choice from the winter tourists in Greece over the

next 2-3 years of business activity

To acquire within 2 years high user traffic, by achieving 15,000 visitors per day

Achieve the number of 60-80 winter sports equipment bookings per day during

the winter season

Services Interactive online booking engine for winter sports equipment and complete

winter tourism services

Instant and reliable information about the status of Greek ski centers

Introducing innovation in the industry and in the service against competition

Online information database and directory for winter destinations

Online directory , portal presentation and database for winter destinations and ski centers

Winter sport tutorials for beginners through multimedia application and winter

sports selection wizard

Use of multimedia technologies for basic learning from professionals and national climbing

groups

Desktop and mobile applications

Easy to use and portable use services

Virtual community services and social networking

E-forum, Online chat, Members area

Technology

Domain name registration

Hosting (E-shop feature included)

HTML (for menus and listings)

Databases (data storage)

Content Management System (Customized configuration)

SSL

SEO (keywords)

Shareable Content

Swot Analysis

Strengths Weaknesses

•Providing of innovative and easy to use

services

•Reliable and instant information for the

status of the Greek ski centers/resorts

•Mobile and desktop apps for portable and

easy access of the offered services

•Lack of providing live streaming image from

the ski centers

•Lack of trust in new entry start-up businesses

from consumers

Opportunities Threats

•Lack of strong competition and opportunity

for innovation and entry in the market of

winter tourism

•Continuous increase in the usage of internet

and e-commerce services from Greek people

•Possibility of future new innovative entries

•Increased competition from overseas markets

which offer the winter tourism product in

lower prices as a package

•Economical crisis in Greece, which affects

consumers behavior and preferences

•Continuous environmental pollution which

affect weather conditions with immediate

affect in the winter weather conditions

Innovation and Competitive Advantage

Provision from the competition of some services which are equally attractive

Information on the status of ski centers is inefficient

Incomplete information about weather conditions

Lack of virtual community services

Absence of online booking winter gear mechanism

“Old Fashion” technology site with lack of cutting edge technologies (CMS, SEO)

Failure to provide desktop and mobile application

Lack of affiliate travel and tourism services

Lack of contact and interaction with the user

Low level of competition in the industry and the particular sector

Marketing-Customers

Target Groups:

Winter tourists

Winter sports and activities enthusiasts/fans

Winter shops as retailers and suppliers

Business and portals related with winter tourism that will advertise in the website

Marketing Strategy

Use of Micromarketing – tailoring services and marketing programs to suit the tastes and needs

of specific groups of individuals and locations.

“Live the experience of snow culture’’, through Snow4all: The expert of Greek Snow Booking

Equipment, offering a holistic services approach (Brand messaging signal)

Value for money - benefit positioning:

Get brand awareness and internet exposure as the best specialized platform in the Snow

Industry (goal)

Advertise freely through all social media platforms

Distribution-Customer Loyalty

Marketing (Continue)

Marketing Promotional Techniques

Printed Corporate Material

Digital

E-marketing

Monthly Newsletter

Direct Placement Advertisement

Google Ad Words

Google Network/Ad Sense

SEO

Social media

Facebook (4.000.000 Unique Greek Users, Eltrun)

Twitter (210.000 Unique Greek USers, Eltrun)

LinkedIn

Pinterest

Youtube

Income and Expenditure

Estimated income sources:

Winter equipment booking service fee

Memberships packages

Affiliate tourism services commission earnings

Information SMS service fee earnings

Website Direct Advertisement and Google Network/Ad Sense

Advertisement in the mobile and desktop version

Estimated expenditure sources:

New business establishment cost

Digital Promotional Advertisement

Operational(physical and digital) costs

Website Development

Mobile App

Company facilities

Management-Consulting

Service fee cost for the e-payment provider

Future Strategic Planning

Business activity expansion in the neighboring countries (Balkans/Bulgary)

Future international expansion overseas

Featured Services

Winter destinations and ski centers rating (comment) system

Geo location of POIs via Google Maps/Earth service

Mobile Augmented Reality of the most important and useful POIs (ski routes)

Ski lessons online booking

Supplier filtering mechanism of winter equipment pricing (similar with skroutz,gr for electronics)

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