Sneak Peek - YuMe.PDF
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The Market & Opportunity Television brand advertising is the largest advertising market on the planet – a more than $200 billion industry. However, TV is changing rapidly primarily because consumers are changing the way they view content, so TV advertising must change. Why? Two key factors: rampant fragmentation (content, screen, technology and data) and consumers are distracted like never before. This is what YuMe’s business is all about – helping TV brand advertisers reach audiences in this new environment. We do this using data sciences to find receptive audiences, measure their attention and influence their buying decisions. Products CONNECTED AUDIENCE NETWORK Unifies more than 155 million unique monthly viewers (US) and 257 million unique monthly viewers (global) consuming digital content on more than 1,500 digital media properties on a myriad of devices and screens, ensuring video ads reach the most brand-receptive audiences at the right time, in the right context and on the right screens. YUME FOR PUBLISHERS (YFP) Ad management software (available in different versions – Pro, Quick Start & Service Provider) that allows publishers to streamline ad sourcing and monetization across all platforms, maximizing eCPMs and fill rates with multiple targeting capabilities and reports. YuMe.com TV brand advertisers are faced with trying to reach increasingly fragmented and distracted audiences. YuMe solves this issue with multi-screen digital video advertising enabled by data science. A NEW KIND OF SCIENCE grabbing hold of people you want to reach.
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Transcript of Sneak Peek - YuMe.PDF
The Market & OpportunityTelevision brand advertising is the largest advertising market on the planet – a more than $200 billion industry. However, TV is
changing rapidly primarily because consumers are changing the way they view content, so TV advertising must change. Why?
Two key factors: rampant fragmentation (content, screen, technology and data) and consumers are distracted like never before.
This is what YuMe’s business is all about – helping TV brand advertisers reach audiences in this new environment. We do this
using data sciences to find receptive audiences, measure their attention and influence their buying decisions.
ProductsCONNECTED AUDIENCE NETWORK Unifies more than 155 million unique monthly viewers (US)
and 257 million unique monthly viewers (global) consuming
digital content on more than 1,500 digital media properties on
a myriad of devices and screens, ensuring video ads reach the
most brand-receptive audiences at the right time, in the right
context and on the right screens.
YUME FOR PUBLISHERS (YFP) Ad management software (available in different versions –
Pro, Quick Start & Service Provider) that allows publishers to
streamline ad sourcing and monetization across all platforms,
maximizing eCPMs and fill rates with multiple targeting
capabilities and reports.
YuMe.com
TV brand advertisers are faced with trying to reach increasingly fragmented and distracted audiences.
YuMe solves this issue with multi-screen digital video advertising enabled by data science.
A NEW KIND OF
SCIENCE grabbing hold of people
you want to reach.
Quick Facts
DATA SCIENCES
Patterns Identified + Patterns Matched and Validated
FIRST-PARTY DATA
User Data Collected + Surveys Fielded
AUDIENCE UNDERSTANDING
21 3Segments Built +
Attention Measured
YuMe Audience Segments
PLACEMENT QUALITY INDEX (PQI™) A proprietary ad campaign placement algorithm to optimize video advertising placement and performance across our Connected Audience Network.
AUDIENCE AMPLIFIER™ Audience targeting that helps brands reach audiences accurately at scale by gathering first-party data via audience surveys and collecting digital environment data. This fuels our data sciences engine, the Audience Amplifier, whose pattern-matching algorithms help generate targetable
attentive audience segments.
HOUSEHOLD TARGETING Technology that enables brands to reach audiences on devices in the household, ensuring brand synergy.
YUME SOFTWARE DEVELOPER KIT (SDK) Embedded technology that enables custom ad units, brand safety, player targeting, placement quality and increased audience engagement as well as scalability and stability to
unify fragmentation.
AUDIENCE-AWARE SDK™ & AUDIENCE INSIGHTS The Audience-Aware SDK is a software platform that transcends cookies and runs across all connected screens, allowing publishers to capture first-party data, while Audience Insights is a targeting solution that combines first-party survey data with data points collected by the Audience-Aware SDK to interpret brand performance driving signals.
TechnologyYuMe’s data science capabilities enable advertisers to reach large-scale, brand-receptive audiences while delivering a comprehensive monetization solution for digital media properties.
YuMe.com
PR CONTACT Scott Lahde | [email protected] | O: 650.503.7328 | M: 917.714.6147
PUBLIC UNDER TICKER SYMBOL
NYSE: YUMEAugust 7, 2013
December 16, 2004INCORPORATED
New York, Los Angeles, Chicago, Atlanta, Boston, Miami, Dallas, Detroit, Toronto, London, Paris,
Stockholm, Madrid, Hamburg, Hong Kong & Chennai
HEADQUARTERED IN Redwood City, California
16 OFFICES WORLDWIDE
NEARLY 500 EMPLOYEESMore than 8 billion
in-stream brand video impressions served
More than 200 billion data points collected
ANNUALLY
GLOBAL
257 million unique viewers
UNITED STATES
155 million unique viewers
MONTHLY
5 PATENTS ISSUED
29 PATENT APPLICATIONS
PENDING GLOBALLY
MORE THAN 25,000 BRAND VIDEO CAMPAIGNS
MORE THAN 450 ADVERTISING CUSTOMERS (including 73 of the Advertising Age
Top 100 Advertisers)
USED BY MORE THAN 1,500 DIGITAL
MEDIA PROPERTIES
