Know about your Google Shopping Campaign:

ecommerce:Retail in a multi-screen world

8:19 pmLCD television

10:22 amColor printer

7:10 amMadden NFL 13

9:13 pmCrockpots

7:26 amKurig B70

4:34 pmPink dress

12:17 pmMacy's sale

Running shoes8:22 am

Mattress2:10 m

Consumers are shopping at anytime, from anywhere, across devices

Shop,compare, select Purchase

At home

On the go

At the store

Search

The purchase path has grown more complex

Consumer behaviorsOnline/Offline product discoverySmarter shopping across devicesDemands for easy purchase experiences

Challenges for retailersCuration, showrooming, purchase ideasPrice wars, trust, brand buildingCheck out cost, speed, reliability

Empowered consumers have created challenges for retailers

Grow revenueIncrease traffic - both online and

offlineMaintain marginsBuild loyalty

Grow revenueIncrease traffic - both online and

offlineMaintain marginsBuild loyalty

Retailers need to find ways to stay competitive in a multi-screen world

Google Shopping:Connecting customers to the right products

We have millions of people shopping on

GoogleWe have the targeting

and the data to find the right customer

We can help you connect customers

to your store

Google Shopping sets retailers up for success

100B

searches a month on Google

15%of searches every day are new

Google Shopping has the traffic across devices to build your customer base

Multi-screencapabilities to reach customers anywhere they are shopping

Targetingtechnology to deliver retail content to the right customer segment

Toolsto optimize your performance and manage your onlinepresence more efficiently

Google Shopping has the technology to help you find the right customer for your business

Product Listing Ads:The engine of Google Shopping

Shopper Searches for a Product on Google.com

Attractive, engaging ad format

Solid lead quality

Easy targeting

Increased exposure

Rolling out globally

Product Listing Ads on google.com

1

2

image

product title w/ link to webpage

price

retailer

Product Listing Ads on google.com/shopping

Case Study: SMB Taps into Big Sales Pipeline

165% more clicks

14% increase in conversion rate

10-15% increase in ROAS

Learn more: read the entire case study.

Learn more: read the entire case study.

Case Study: Company Grows Reach with PLAs

129% increase in PLA revenue

Increased value of over-all paid search program

Retailers like BabyEarth who are moving quickly with PLAs are being rewarded with the opportunity to test and gain market share at a lower cost.

“ ”- Michael Griffin, founder and CTO, Adlucent

Product Listing Ads on Mobile Devices

Case Study: Mobile PLAs Bring More Customers

371% more clicks

537% more conversions

77% increase in ROAS

Learn more: read the entire case study.

14% lower CPCs

PLAs have always been a great performer for us. It made sense to maximize the channel by advertising across multiple devlices.“ ”

- Ryan Pableona, SEN Nanager, REVOLVEclothing.com

Retailer's Inventory

Product Data Feed

Merchant Center AdWords

Product Listing Ads on Google and Google Shopping

At a Glance: Implementing PLAs

Challenges:Top issues for agencies and their clients

Common Challenges with Data Feeds

how to start

time intensive

steep learning curve

Data Feed Best Practices

• Creating a data feed can be as simple as creating a spreadsheet

• Get started with what you know and work to a complete, long-term solution over time

Start simple

Start small• With a large inventory, it can be overwhelming to think about creating a data feed

• In these cases, identify 20-50 top products and create a feed with just these

• Over time, you can continue to grow your feed and your online PLA inventory

Start easy• AdWords provides an easy PLA campaign creation workflow

• Follow the steps after clicking "New campaign" to launch PLAs with ease

Contact Us• Address: 315 Atlantis, Opp. Vadodara Central Mall,Nr. Genda

Circle, Sarabhai Road, Vadodara 390 023. Gujarat, India

• Support:  (+91) 8140088860

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