SNAPSHOT 2012-2014

REVENUE

0 5000000 10000000 15000000 20000000 25000000 30000000 35000000

2011

2012

2013

2014

$19,084,572

$23,414,840

$19,591,324

$35,000,000

OVERVIEW USATF achieved an 84.2 percent increase in revenue from 2011 to 2014, from $19M in 2011 to $35M in revenue in 2014

ASSETS

0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

2011 2012 2013 2014

$3,622,893

$4,984,458

$4,322,793

$17,000,000

OVERVIEW USATF has nearly quintupled our net assets, growing from $3.6M in 2011 to $17M in assets, in cash and investments, by the end of 2014

USATF PARTNERS

PRIVILEGED & CONFIDENTIAL I 4

HIGHLIGHTS

0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

2011 2015

$19,000,000 $

30,000,000

30,000,00019,000,000

$30,000,000

USATF PROGRAM SPENDING

•  Budgetary expenditures on USATF programs will rise $11M, from $19M in 2011 to $30M in 2015 •  Nine new partnership agreements since 2012, including two multimillion-dollar deals, with more in the pipeline •  New partners in new categories: top-line domain provider, educational partner, coaching applications •  $1M reduction in operating expenses

USATF REVENUE SOURCES

MARKETING PARTNERS73%

$24.7M

8.8%

5.4%

5.4%

4.7%

3%

USOC$3M

SANCTIONS& ANNUAL MEETING

$1.85M

OTHER REVENUE(Sales, VIK, interest)

$1.85M

MEMBERSHIPS& CLUBS

$1.6M

EVENT & ATHLETEPROGRAMS

$1.6M

ELITE AND PROFESSIONAL

ATHLETES OVERVIEW •  More than $11M in Sport Performance spending in 2014 •  $9M budgeted for increased funding of athlete programs over 2015-2020 •  18 percent increase in USATF’s Performance Pool Funding for 2015 to reach $5,243,250 – the highest in USATF history •  USATF Athlete Brand Ambassador program starting in 2015, with a pool of close to $1M to compensate athletes for promotional appearances •  Doubling of USA Championships prize money began in 2013 •  Doubling of prize money and budget for USATF Middle Distance Classic for 2015 •  Health insurance available for 150 Tier athletes •  Paid internships at the National Office •  Cultural excursions for international teams

YOUTH OVERVIEW •  Increased funding of Youth Division •  National Champion rings for winners of all individual events in 15-16/17-18 age groups at JO Championships •  Enhancement of Youth Indoor and Outdoor Championships through Hershey entitlement – welcome ceremony and backpacks for participants, financial stipends for LOCs •  Financial incentives through equipment VIK for Youth and Junior Olympic Outdoor Championships LOCs •  Free t-shirts for volunteers at JOs and USATF Hershey Youth Championship •  Cultural excursions for World Youth teams •  Future Stars online community, with contests, activities and give-aways •  Membership pipeline through RunJumpThrow youth activity program •  USATF Honor Roll program celebrating high school state champions

RUNJUMPTHROW OVERVIEW Through our partnership with the Hershey Company, USATF’s RunJumpThrow gives USATF a high-profile, high-impact presence in the youth activity space. •  RJT is a FUN, hands-on learning program that gets kids ages 7-12 excited about physical activity by introducing them to the basic running, jumping and throwing skills through track and field   •  Provides USATF and our Associations an opportunity to partner with local and national organizations •  Provides potential membership pipeline •  Integration of coaches, parents, clubs and elite athletes   BY THE NUMBERS, AS OF MID-NOVEMBER •  More than 100 sign-ups to host one-day events and 50 sign-ups for our six-week program •  Participation in three countries: The U.S., Mexico and Dubai •  Expect to reach more than 100,000 kids per year by 2017 – the vast majority not already engaged in our sport

MASTERS OVERVIEW •  14 percent increase in budget for Masters LDR and T&F in 2015 •  USATF–provided uniforms for WMAs and T&F in 2015 •  Additional financial support through USATF- provided uniforms for WMAs •  BMW support of 2013 Outdoor Championships

ENDURANCE LONG DISTANCE RUNNING •  300 percent increase in funding for LDR programs and USA Running Circuit prize money in 2015 •  National webcasts of all USARC races •  $100,000 in prize money at .US National 12K

MOUNTAIN/ULTRA/TRAIL •  150 percent budget increase for MUT in 2015 •  Support for four international teams, including full uniform kit

RACE WALKING •  120 percent increase in RW Committee funding, toward officiating excellence, prize money, stipends •  Additional $20,000 for international teams – team support and travel •  Commissioned study to pursue RW participation and performance strategies

COACHING PROGRAMS

OVERVIEW •  200 percent increase in Coaches Education budget in 2015 for strategic planning and leadership program •  43 percent increase in Coaches Advisory budget for strategic planning, coach relations and executive committee •  Expanded Hospitality and Welcome center at USA Outdoors •  New Legend Coach Award and reception for all credentialed coaches at USA Outdoors •  New series of online, event-specific courses, with discounted pricing for Coaches Registry members •  Development of coach-specific USATF merchandise branded USATF “Coach” available at the USATF online store •  Facilitating two additional IAAF Academies in 2015 •  Facilitation of travel and credentialing for personal coaches at International events, including funding for medalist coaches

OFFICIALS OVERVIEW •  Officials Committee 150 percent budgetary increase in 2015 •  Additional financial stipends for working USATF Championship meets •  New - and free - polo shirts for certified officials to professionalize the officials’ uniform USATF investment is in addition to committee budget increase •  Development of “Young Officials” curriculum •  USATF-redesigned and fully branded business cards

ASSOCIATIONS OVERVIEW •  Online branding portal for access to logos, fonts, marks and USATF materials •  Equipment and apparel incentives, and membership pipeline through RunJumpThrow •  Association Assistance Program, giving assistance and strategic planning support to smaller Associations •  Online tutorials for most commonly used association systems •  2015 planned initiatives include monthly program in a box – step by step guides to successful implementation of marketing plans, events, meetings, etc.

MEMBERSHIP OVERVIEW •  New member benefits from Rosetta Stone, Coach’s Eye, University of Phoenix, Best Western, and Delta •  New full-color, full-size 12 month USATF calendar free to all members •  USATF Rewards program featuring once-in-a-lifetime experiences, memorabilia and USATF merchandise

•  myUSATF online membership portal